Demand Generation Manager

You’re a performance driven marketer who loves turning strategy into scalable, repeatable programs. You thrive in very fast-paced, early-stage environments where you're empowered to take ownership and move fast. You’re as comfortable writing ad copy as you are reviewing campaign metrics. You know what a well-run campaign looks like, you’ve seen it translate directly to pipeline and you know how to optimize every lever to get there. You're not just looking to join a team, you want to build something great, and you want to be at the center of that growth.

We are on a simple, yet daring mission: revolutionize the modern procurement software industry, and, dare we say, make it delightful. Delightful procurement.

Founded in 2022, Levelpath is a mobile-first platform that is powered by AI. We believe in software that is thoughtfully engineered to solve problems and drive progress. The opportunity is huge, as the procurement market today is $11.5 billion and it is growing quickly. Our founding team has a track record of building successful companies, and we’re backed by visionary Silicon Valley venture capital firms. We are focused on delivering delightful user experiences to all stakeholders. Our vision is to future-proof our customers’ procurement function, and make enterprises of any size faster, safer, and more transparent.

This is a fulltime position that will be based out of our San Francisco Headquarters 5-days a week.

• Own and execute full-funnel demand generation programs across paid, nurture, lifecycle, and campaign ops

• Launch and optimize digital campaigns across LinkedIn, Google, Reddit, Meta, and review platforms

• Build and refine multi-touch email nurture sequences and lifecycle workflows

• Drive self-service demo and form conversion initiatives (Quick Demo)

• Activate behavioral scoring, segmentation, and email cadences

• Manage campaign reporting, performance dashboards, and attribution tracking

• Partner closely with content, events, creative, PMM, sales, and marketing ops

• Experiment aggressively: test, learn, optimize, repeat

• Turn intent signals into high-converting follow-up and meeting

• 3+ years of B2B SaaS marketing experience, ideally in demand generation or growth marketing

• Proven track record of driving pipeline and influencing closed-won deals

• Hands-on experience running paid campaigns across channels (Linkedin, Google, Reddit, Meta, etc.)

• Strong command of email marketing, lead nurture, and lifecycle workflows

• HubSpot, GA4, Linkedin, and Google Adwords fluency

• Experience owning campaign performance and reporting

• Ability to manage multiple programs simultaneously in a lean, fast-moving environment

• Collaborative, self-motivated, and comfortable with ambiguity

• Willingness and ability to work in-office full-time (5-days a week) at our San Francisco HQ

• Experience at a Series A or B SaaS startup

• Familiarity with Generative Engine Optimization (GEO), optimizing content for AI summarizers (ChatGPT, Perplexity, etc.)

• Experience running ABM campaigns and working with sales on target account outreach

• Exposure to AI-powered B2B products or enterprise software buyers

The estimated annual base cash salary for this role is $120,000 - $155,000.

Levelpath is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in our workplace.