Demand Generation Specialist

 
Demand Generation Specialist
Are you a data-driven marketer with a passion for lead generation and growth? Do you thrive on building and executing high-performing digital campaigns that drive measurable results?
 
As SMG’s Demand Generation Specialist, you will be responsible for planning and executing comprehensive demand-generation strategies to drive high-quality leads, increase brand visibility, and optimize conversion rates. You will work across multiple channels—including ABM, paid media, SEO, email marketing, partnerships, and events—to fuel pipeline growth and support revenue objectives.
 
Why work at SMG?
SMG is a leading experience management (XM) provider, serving restaurants, retailers, and other multi-location consumer businesses by changing how brands act on customer + employee insights. With a rich 30-year history, SMG is uniquely pairing an enterprise software platform with professional services to help brands generate new revenue, grow existing revenue, reduce detractors, and drive operational efficiencies. And with our 2024 acquisition of Bulbshare, we also help the world’s leading organizations grow through real-time customer collaboration by building mobile-first customer communities in over 30 markets worldwide, enabling clients to collaborate with consumers quickly and effectively for insights, ideation, and advocacy.
We offer our talent -

• Work hard, have fun environment - We work hard to deliver a fulfilling, exciting workplace environment for each SMG employee. Our teams are composed of smart, talented, curious people who love a good challenge. 
• Values driven culture where we connect, collaborate & co-create.
• Remote first company (fully remote)
• Unlimited PTO   
• Tech provided

Diverse, experienced, friendly team which will welcome you, support you and challenge you. We are proud to be an equal opportunity employer. We celebrate diversity and create an inclusive work environment in which all our colleagues experience belonging, have their unique needs respected and met, have equal access to opportunities and resources, and feel fully engaged to contribute to the company’s success.

What we need in this role:
A growth-focused, analytical, and creative marketer who excels at driving demand through multi-channel campaigns. You’re as comfortable diving into analytics as you are crafting compelling marketing strategies. You bring a strong mix of strategic thinking and hands-on execution, with a results-driven mindset.

• Proven experience in demand generation, ABM, performance marketing, or digital marketing roles.
• Strong knowledge of digital advertising, including paid social (LinkedIn Ads, Meta), PPC, and display.
• Hands-on experience with SEO, website optimization, and marketing analytics.
• Experience managing HubSpot nurturing campaigns, LinkedIn InMail, and outbound marketing campaigns.
• Demonstrable ability to track, measure, and optimize campaign performance using data and analytics tools. Familiar with Google Analytics.
• Strong understanding of CRM, marketing automation, and lead nurturing strategy.
• Understanding of lead scoring qualification frameworks.
• Strong written and verbal skills, with the ability to create content as well as promote it.
• Experience working with SDR teams to align marketing with outbound prospecting.
• Excellent project management and organizational skills.

What you’ll need to succeed:
Digital Marketing Strategy

• Develop and execute omni-channel campaigns to drive lead generation and sales growth.
• Manage ABM, paid social, search, and display ads to generate high-quality leads.
• Optimize digital campaigns using web analytics to improve conversion rates.
• Align marketing with SDR efforts and ABM strategies for high-value prospects.

SEO & Website Optimization

• Implement and manage an SEO strategy to boost organic visibility and lead generation.
• Optimize landing pages, blogs, and site structure for search performance.
• Analyze web traffic to refine content and conversion strategies.
• Ensure best practices for technical and on-page SEO.

Content & Campaign Strategy

• Develop gated content (whitepapers, case studies, reports) to drive lead capture.
• Align content with demand-gen campaigns for maximum conversions.
• Work with content and design teams to produce high-impact assets.
• A/B test ads, landing pages, and emails to optimize engagement.

Partnership & Event Marketing

• Build partnerships to expand reach and generate leads.
• Lead co-marketing initiatives, including joint webinars and content collaborations.
• Support virtual and in-person events to drive engagement and sales.
• Manage sponsorships and speaking opportunities for brand leadership.

Sales & Marketing Alignment

• Ensure marketing-generated leads are effectively nurtured and converted.
• Track MQL to SQL pipeline performance and optimize conversions.
• Provide sales teams with insights and enablement materials.

Marketing Analytics & Performance Optimization

• Define and track KPIs to continuously refine demand-gen efforts.
• Use data-driven insights to improve targeting, messaging, and channels.
• Conduct A/B testing to boost engagement and conversion rates.
• Report on campaign performance, insights, and scaling opportunities.

About SMG:  
To learn more about our customer, employee, and brand experience management (XM) solutions, visit www.smg.com.