Demand Generation Manager

ConnectWise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences.

Our company is powered by our connections, our colleagues, and our community. And, we accept all kinds.

Game-changers, innovators, culture-lovers—and humankind.

We invite discovery and debate. We recognize key moments as milestones.

We see you and value you for your unique contributions. Our inclusive, positive culture lays the foundation to ensure every colleague is valued for their perspectives and skills, giving you the choice of how YOU make a difference.

Curious? Read this opportunity to learn how YOU can make a difference at ConnectWise!

The Demand Generation Manager is responsible to plan, forecast, execute, and measure ConnectWise’s campaigns for our mid-market enterprise go to market. This role works in partnership with the Product, Sales, and Marketing team to establish an ongoing cadence of campaigns that generate leads and pipeline for the global sales organization. 

Essential Duties and Responsibilities:

• Build and optimize multi-channel campaigns to drive pipeline growth for mid-market enterprise accounts 

• Analyze industry trends, competitors, and buyer behavior to inform campaign positioning and strategy 

• Develop targeted account-based marketing strategies tailored to mid-market enterprise decision makers 

• Collaborate with content and product marketing teams to create compelling campaign messaging that resonates with mid-market IT buyers 

• Plan and optimize paid search, paid social, and other digital campaigns to increase awareness, engagement, and conversions 

• Design and implement nurture programs to move leads through the funnel and improve conversion rates 

• Measure campaign effectiveness, track KPIs (MQLs, SQOs, pipeline, won revenue, CAC, ROI), and adjust strategies based on insights 

• Support virtual and in-person events to generate leads engage prospects, and accelerate opportunities 

• Leverage our tech stack and intent data to enhance targeting and campaign performance 

• Partner closely with the sales team to keep them informed on upcoming campaigns, status of current campaigns, and results of completed campaigns 

•  Provides cross-functional support within marketing and to stakeholder departments with a high attention to detail 

• Stay up to date on marketing trends and continually issue an insightful point of how to respond to changes (AI’s impact on SEO, etc) 

• Proactively manages stakeholder expectations 

• Takes on other duties as assigned 

Knowledge, Skills, and/or Abilities Required:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Prior experience scaling demand generation efforts into mid-market and enterprise segments 

• Experience refining messaging and targeting strategies to reach multi-stakeholder buying committees at mid-market enterprise companies 

• Prior experience marketing to IT departments or similar B2B technology buyers 

Educational/Vocational/Previous Experience Recommendations:

• Bachelor’s degree in marketing or related field 

• 3+ years of experience 

• Preferred: 2+ years in MSP industry 

Working Conditions:

• Remote or hybrid depending on location 

• 0-10% travel may be required 

• Preferred: Based in Tampa 

ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment. ConnectWise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gender, gender identity or expression, ancestry, national origin, citizenship status, physical or mental disability, genetic information, military/veteran status, marital status, familial or parental status, or any other characteristic or status protected by applicable federal, state and local laws.

The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this job. Other duties may be assigned as needed. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job and/or to receive other benefits and privileges of employment. If you need a reasonable accommodation for any part of the application and hiring process, please contact us at [email protected] or 1-800-671-6898.