Demand Generation, Manager

Profile Summary

• We are seeking a Demand Generation Manager to join our growing team! You will be a key player in planning marketing demand generation activities and growing Bounteous x Accolite brand recognition with our prospective and existing clients in the APAC region.


• You will work closely with the Bounteous x Accolite business development team, vertical and practice leaders and strategic alliances team to coordinate marketing activities and programs, ultimately driving marketing qualified leads.


• The marketing vision at Bounteous x Accolite is to enable greater visibility and create more opportunities to reach key stakeholders at pivotal turning points in the decision-making process. Through our industry partnerships and joint offerings, we distinguish Bounteous x Accolite from other channel and brand partners by providing unique POVs and paving the way in providing best-in-class digital experience solutions.

Information Security Responsibilities

• Awareness on information security measures such as acceptable use of information assets, malware protection, password security
• Understand and report security risks and how they impact the confidentiality, integrity, and availability of information assets
• Understand how data is stored, processed, or transmitted from a Data privacy and protection standpoint

Role and Responsibilities

• Support the marketing department's initiatives with the planning, execution, and tracking of marketing demand gen ABM programs aligning with the APAC based BUs Go to market strategies.
• Establish regular touch points with key stakeholders to discuss new prospects, existing accounts, marketing plans, and align on next-steps
• Generate leads and opportunities through high-quality marketing events with partners, such as conferences, webinars, and in-market events. Draft marketing content in coordination with subject matter experts including blog posts, event descriptions, social media posts, and more to create marketing assets and promote marketing activities
• In collaboration with internal stakeholders and external partners, develop content and perform outreach to drive event attendance
• Perform post-event outreach and follow-ups
• Identify industry trends, attend webinars, and review analyst reports to leverage key learnings and share insights with members of the larger team
• Maintain content calendars, email results trackers, and collaborate with product SMEs on development of blogs and white papers
• Become well-versed in Bounteous x Accolite solution offerings, services, and capabilities
• Other duties as required.

Preferred Qualifications

• 8-14 years previous experience in digital transformation consulting or with a digital agency
• Experience driving leads and planning marketing activities
• Exceptional written and verbal communication skills
• Great project management skills
• Strong interpersonal skills and an ability to build relationships internally and with partner marketing and sales contacts
• Driven and ambitious individual with a strong desire to succeed
• Highly organized with strong attention to detail
• Excellent computer skills, including Excel and PowerPoint. Pardot and knowledge of Sales force.
• Knowledge of email marketing, web analytics preferred
• Marketing, business, or communications degree preferred