Demand Generation Manager

THE COMPANY

Through Solsten, brands get access to the world’s most expansive and actionable consumer insights and resonance platform, representing 3.4B people globally. Derived from our ongoing psychological assessment, brands can go beyond behavior that already happened and through psychology know what will. This way, Solsten supercharges marketing and product decisions for experience leaders such as Sony, Epic Games, Peloton and many more.

THE ROLE

Our Marketing team is a critical part of our growth journey. As a Demand Generation Manager you will spearhead campaigns and boost demand across all stages of the funnel for our platform. You’ll collaborate closely with Sales and Product leaders to shape the narrative, inspire action, and deliver measurable impact. Your focus will be on designing and executing campaigns that immediately contribute to our revenue and attract ICP type customers to Solsten.

If you’re looking to take ownership of a critical function in a category-defining company, this is your opportunity.

WHAT YOU WILL DO

• Immerse yourself in Solsten’s products, our unique value proposition and customer journeys to deeply understand our target audience and their needs.
• Use data and analytics to measure and improve the performance of demand generation efforts, create KPI transparency around marketing KPIs, and work to vastly improve marketing metrics from their current baselines
• Conduct targeted audience segmentation based on ICPs to deliver the right content and messaging to our target buyers and users.
• Develop and implement high performing demand generation strategies and campaigns to drive interest, adoption, and revenue.
• Expand our distribution beyond owned channels like blog, email, in-product, and social through testing and experimentation.
• Identify new channels and campaign ideas while continuously pushing the envelope on how and where to best reach our target users and buyers.
• Work closely with the sales and product teams to align efforts and drive revenue.
• Develop and maintain relationships with partners, influencers, and other stakeholders.
• Monitor industry trends and stay up-to-date on new technologies and techniques.
• Create and manage demand generation budgets and forecasts.
• Measure and report on the success of demand generation campaigns, using relevant key metrics to senior leadership and C-Level of the company.
• Provide training and support to team members on demand generation best practices and tools.
• Attend industry events and conferences to build relationships and promote the company.

WHAT WE’RE LOOKING FOR

• 5+ years of experience leading demand generation in B2B companies
• Extensive experience implementing and testing marketing programs and processes.
• Comprehensive understanding of customer marketing and complex buyer journeys.
• A passion for metrics. You live for the data and use it to guide your programs and spend.
• Expertise across email marketing and paid channels
• Fluent in marketing automation and CRM capabilities.
• Keen attention to detail and strive for excellence in all aspects of your work.
• Manage complex situations with a structured and organized approach.
• Strong communicator that expresses ideas and information clearly and concisely.
• Detail-oriented, with excellent analytical, technical and problem-solving skills.
• Flexibility and adaptability to change, including focus within your role and potentially outside of it.
• Extraordinary program management and communication skills with and a consistent track record of working across sales, marketing and product teams.
• The desire to roll up your sleeves and do the dirty work to get the job done.
• Self managing and understands the responsibility of the position over tasks.

YOUR SOLSTEN EXPERIENCE

At the heart of Solsten is our people. We pride ourselves with the incredible team that makes up the company and are deeply humbled by each one of our employees. We have grown beyond measure and have amassed an incredible team of talented, passionate, and amazing individuals. It is our biggest priority to give all members of Solsten the space and motivation to WANT to journey on this career path with us and continue to be a part of our success. Here are some of the things our current employees appreciate:

• Competitive, location-based salary
• Flexible paid time off (unlimited with a minimum requirement of 25 days off)
• Annual Wellness & Experience bonus
• Work equipment: laptop and necessary peripherals
• A people-first culture with a major emphasis on experience
• A company that is invested in you, your ideas, and your growth
• An opportunity to join a quickly scaling startup

WHERE YOU WILL WORK

Our team is located in two hubs in Berlin, and Minneapolis. We believe that having our team close to one another fosters better communication and productivity. This role requires you to be based in Minneapolis, Minnesota where you will have an exciting working environment in our office with an amazing team of colleagues.

OUR COMMITMENT

Solsten is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national or ethnic origin, genetics, disability, or age.