Demand Generation Manager

Company Description

Nexthink is the leader in digital employee experience management software. The company provides IT leaders with unprecedented insight allowing them to see, diagnose and fix issues at scale impacting employees anywhere, with any application or network, before employees notice the issue. As the first solution to allow IT to progress from reactive problem solving to proactive optimization, Nexthink enables its more than 1,200 customers to provide better digital experiences to more than 15 million employees. Dual headquartered in Lausanne, Switzerland and Boston, Massachusetts, Nexthink has 9 offices worldwide.

Job Description

Nexthink seeks a dynamic and results-driven Demand Generation Manager to support global pipeline and revenue generation efforts for Nexthink’s growing product lines. This role will be pivotal in developing and executing demand generation strategies that align to our land and expand strategy for acquiring new customers and growing our customer base through upsell and expansion opportunities.

The ideal candidate will possess a deep understanding of demand generation best practices and demonstrate the ability to translate GTM initiatives into targeted marketing plans.

Key Responsibilities:

• Develop and implement demand generation activities that targets Nexthink’s ICP and existing customer audiences to drive global pipeline growth and revenue.
• Design, execute, and optimize multi-channel marketing campaigns (including events, webinars, emails, web, social) that creates qualified leads and nurtures audiences throughout the sales and customer lifecycle.
• Create strong partnerships with regional field marketing and sales leadership to ensure alignment and effectiveness of demand generation efforts. Provide actionable insights and support to drive successful in-region campaign activities, follow-ups, and pipeline acceleration.
• Collaborate with the product marketing team to produce compelling and relevant messaging that resonates with target audiences and drives engagement. This includes webinars, presentations, case studies, landing pages, and whitepapers.
• Align with new logo and client sales teams to ensure marketing efforts are returning high quality leads within Nexthink ICP and aligned with client growth plans.
• Monitor, analyze, and report on campaign performance and lead generation metrics. Utilize insights to refine strategies, optimize campaigns, and drive continuous improvement.
• Oversee demand generation budgets, ensuring effective allocation of resources and maximizing ROI for marketing initiatives.

Qualifications

• 8+ years of experience in campaign/program management, ABM, field marketing or related roles within the IT/Technology space.

• Proven success managing marketing campaigns and plans for high-growth B2B Cloud/SaaS software companies. 

• Understanding of the MEDDPICC sales qualification process is preferred (not essential) 

• Experience with creation, execution and measurement/optimization of marketing campaigns for a land and expand strategy.

• Excellent marketing project management skills to allow for timely planning, execution and reporting. 

• Knowledge of marketing automation (Marketo preferred) and GTM tools (6Sense, SFDC, Pathfactory, ZoomInfo, Reachdesk preferred).

• Proactive in addressing challenges with a solution-oriented mindset, and proven track record in solving complex problems.

• Effective communication and presentation skills, be highly organized, demonstration of consistent success, and have a ‘test and learn’ mentality.

Additional Information

We are 800+ employees strong in 21 countries across 8 different time zones speaking 60+ languages. We are positive, we get things done, we keep growing, and we are one team, we are Nexthink. We believe actions are stronger than words when it comes to diversity, inclusion, and equity in the workplace. Nexthinkers are multinational and multilingual, and come from all walks of life. We are committed to hiring a genuinely representative workforce that can create solutions and foster innovation for the modern digital employee experience.

Total Rewards @ Nexthink
At Nexthink, we offer one of the most comprehensive and generous benefits plans. Your total rewards compensation package includes base salary and may also include a commission or performance bonus plan, as well as equity. We provide our US employees with 100% covered company benefits that consist of health, dental, vision as well as access to life insurance, long-term disability, and accidental death/personal loss coverage. 

In addition, we offer: 

• 🏖️ Flexible Hours and unlimited vacation (employees have unlimited paid time off on top of the 15 days of holidays we offer), 11 company-paid holidays, and 3 extra days for volunteering.
• 🏡 Hybrid work model that balances office and remote work, with structured onboarding to foster connections and team integration.
• 📚 Free access to professional training platforms to explore your interests and enhance your skills.
• 🍼 Up to 16 weeks of paid leave for birthing parents/primary caregivers, 6 weeks for secondary caregivers.
• 💰 Plan for the future with a 401(k) plan featuring up to 4% company matching contributions, vesting immediately, to grow your retirement savings.
• 📣 Bonuses for referring successful hires after three months of continuous employment.

Base salary ranges are determined by country, role, level, experience, and skills. The range displayed on each job posting reflects Nexthink’s good faith determination of the minimum and maximum targets for new hire salaries across all US locations. Individual pay is determined by related factors, including job skills, experience, and relevant education or training, which may impact a final offer. Your Talent Acquisition Partner can share more about the specific salary range during the hiring process.