Demand Generation Manager

Alloy Automation is an integration development platform used by the likes of Amazon, Gorgias, Postscript, and many others to launch SaaS integrations at lightning speed. As the number of SaaS applications grows, integrations are more in-demand than ever, but most SaaS companies still build integrations in-house, a painful and slow process. We replace these outdated practices and help companies take their mind off integrations in order to focus on their core mission.

In this role, you'll work on the intersection of demand gen and sales strategy, working closely with our leadership team on ABM and paid ad programs, driving new leads, pipeline and revenue growth from our target accounts and vertical. You’ll work cross-functionally with sales, customer success, partnerships and product to execute campaigns across channels, being agile and moving from quarterly planning and analyzing data to managing programs across integrated digital marketing, paid search, advertising, SEO and SEM. 

If you have a strong track record planning, building and managing experiments for paid and organic acquisition and are excited to build the foundations for a strong growth team, this could be for you. The room for career growth at Alloy is unparalleled, and our teammates can share their experiences of ‘leveling up their craft’ with you. 

What you'll be doing

• Own and execute our ABM strategy to drive pipeline and revenue growth with target accounts
• Perform thorough research on target accounts and stakeholders cross functionally with sales and the leadership team to inform strategy
• Develop and test integrated marketing campaigns aimed at creating repeatable opportunities with both target accounts and broadly as we move up-market
• Identify organic, earned, and paid levers to drive new leads for us. Then create tests and models to determine where we can make bets that will drive additional ROI. Lead us to product-channel fit.
• Work closely with marketing and sales on the planning and execution of high-impact relationship-building events including events with partners in the space
• Manage campaign budgets, analyze past programs and report on performance for sourced and influenced revenue. 
• Flex your creative side and develop monthly and quarterly campaign plans, collaborate with product and content teams to build campaigns across the funnel to acquire new users, new logos and grow brand awareness.
• Work alongside other parts of our GTM team to drive revenue operations reporting and other tasks that require your analytical mindset

Skills & experience we're excited about

• 5+ years of marketing experience with at least 3+ years of experience in a similar role, with a strong track record of driving revenue through integrated marketing strategies; bonus points if you’ve been an early marketing hire at a developer-focused SaaS company.
• Experience partnering closely with sales leadership
• Strong understanding of our ecosystem and type of audiences that we market to with our Embedded iPaaS – primarily engineering and product audiences
• Clear understanding of the B2B marketing funnel and tactics, and channel-level optimization strategies to build engaging journeys that lead to conversions
• Well-versed across multiple paid media channels including Google Ads Search, LinkedIn, direct, programmatic, remarketing and content syndication
• Driven by results, excels in last-mile execution, and ensures projects are completed without delays. 
• Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance, determine future experiments, and set aside reasonable marketing budget
• You can move fluidly, balancing creative thinking and analytical acumen, testing, implementing, measuring ideas on one hand and bringing forth new ideas on the other
• Exceptional cross-functional collaboration skills and project management abilities.
• Ability to thrive in a fast-paced, dynamic environment, and operate effectively at all levels of the organization to get things done.
• Strong communication skills, both written and verbal.

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