The Role
Own and execute Dynatron's demand generation strategy across paid, owned, and earned channels to generate qualified pipeline. Design and optimize campaigns and funnels, improve MQL-to-SQL conversion, manage budgets and external agencies, and partner with Sales, SDRs, and Marketing Ops to measure performance, run experiments, and increase pipeline velocity.
Summary Generated by Built In
About DynatronDynatron is championing a new standard of Fixed Ops excellence for automotive dealerships. We cut through the Fixed Ops data fog and deliver unique insights and actions that help you drive revenue growth, expand margins, and uplift retention—all through a unique AI-powered Fixed Ops Data Intelligence Platform, proven methodology, and expert coaching.
We're scaling rapidly, fueled by strong customer success, expanding product innovation, and growing market demand. As we continue to accelerate growth, demand generation plays a critical role in building predictable pipeline and driving revenue.The OpportunityWe're looking for a strategic, data-driven Demand Generation Manager to own pipeline generation across the customer acquisition funnel.
The Demand Gen Manager is responsible for generating new business marketing leads, moving them through the marketing funnel and converting them into sales leads. This role will own all the current Dynatron Demand Gen programs, including paid social, search, trade media, webinars, content syndication and will help develop new channels for lead growth. With a focus on marketing lead to sales lead conversion, this role will work closely with other Marketing team members to get the most out of all our programs.
What You'll DoDemand Generation Strategy
We're scaling rapidly, fueled by strong customer success, expanding product innovation, and growing market demand. As we continue to accelerate growth, demand generation plays a critical role in building predictable pipeline and driving revenue.The OpportunityWe're looking for a strategic, data-driven Demand Generation Manager to own pipeline generation across the customer acquisition funnel.
The Demand Gen Manager is responsible for generating new business marketing leads, moving them through the marketing funnel and converting them into sales leads. This role will own all the current Dynatron Demand Gen programs, including paid social, search, trade media, webinars, content syndication and will help develop new channels for lead growth. With a focus on marketing lead to sales lead conversion, this role will work closely with other Marketing team members to get the most out of all our programs.
What You'll DoDemand Generation Strategy
- Own Dynatron's demand generation strategy across paid, owned, and earned channels.
- Develop integrated campaigns that generate qualified pipeline aligned to revenue goals.
- Identify, test, and scale new acquisition channels that improve lead quality and marketing efficiency.
- Continuously optimize channel performance through experimentation, measurement, and iteration.
- Design programs that move prospects efficiently through the marketing funnel from awareness to qualified sales opportunity.
- Improve MQL-to-SQL conversion through thoughtful nurturing strategies and campaign optimization.
- Partner closely with the SDR team to improve lead quality, outreach sequencing, and conversion performance.
- Analyze funnel performance to identify friction points and opportunities for increased pipeline velocity.
- Collaborate with Brand, Content, Product Marketing, and Creative teams to develop compelling campaign assets and landing pages.
- Partner with Sales, SDRs, Customer Success, and Marketing Operations to ensure alignment on messaging, lead quality, and campaign performance.
- Work with external agencies and strategic partners to expand campaign execution and accelerate testing.
- Monitor, analyze, and report on campaign performance across all acquisition channels.
- Manage demand generation budgets to maximize return on investment.
- Track and improve key growth metrics, including MQLs, SQLs, conversion rates, CAC, ROAS, and pipeline contribution.
- Build a culture of experimentation through ongoing A/B testing and data-driven optimization.
- 5+ years experience in Marketing Demand Gen in B2B high growth SaaS
- Experience partnering with outside agencies to accelerate testing and execution
- Experience with content syndication platforms, trade media, and association marketing
- Experience with Google Adwords, Google Analytics, Facebook Ads & LinkedIn Ads
- Familiar with traditional and digital marketing channels, content marketing and distribution platforms, and consumer analytics.
- Experience managing marketing campaign budgets
- Understanding of lead funnels, comfortable using the language of ROI, ROAS, CAC
- Experience with Hubspot required
- Experience with SFDC required, experience with SugarCRM preferred
- Experience with WordPress, basic HTML, Zapier, Typeform preferred
- Knowledge of the automotive industry a plus.
Marketing Technology & Analytics
- Hands-on experience with HubSpot and Salesforce (SugarCRM experience is a plus).
- Strong understanding of marketing attribution, funnel analytics, campaign measurement, and ROI reporting.
- Experience managing paid acquisition platforms including Google Ads, LinkedIn Ads, and other digital advertising channels.
- Familiarity with marketing automation, CRM workflows, landing page optimization, and campaign analytics.
- Naturally curious with a passion for experimentation and continuous optimization.
- Comfortable making decisions based on data rather than assumptions.
- Strong analytical skills with the ability to translate insights into action.
- High degree of ownership and accountability for business outcomes.
- Excellent communication and project management skills.
- Experience partnering effectively across Marketing, Sales, Product, and Customer Success organizations.
- Ability to manage multiple initiatives in a fast-paced, high-growth environment.
- Experience with content syndication, industry publications, and association marketing.
- Familiarity with WordPress, Zapier, Typeform, and basic HTML.
- Experience marketing into the automotive industry is a plus but not required.
- Comprehensive health, dental, and vision insurance
- Equity participation through Dynatron's Equity Incentive Plan
- 401(k) with competitive company match
- Flexible vacation policy and 11 paid holidays
- Employer-paid short- and long-term disability and life insurance
- Home office setup support
- Remote-first working environment built on autonomy, accountability, and flexibility
- Ongoing professional development opportunities
Skills Required
- 5+ years experience in Marketing Demand Gen in B2B high growth SaaS
- Experience with HubSpot
- Experience with Salesforce (SFDC)
- Experience with Google Ads (AdWords), Google Analytics, Facebook Ads, and LinkedIn Ads
- Experience partnering with outside agencies to accelerate testing and execution
- Experience with content syndication platforms, trade media, and association marketing
- Experience managing marketing campaign budgets and measuring ROI/ROAS/CAC
- Understanding of lead funnels and funnel optimization (MQL-to-SQL conversion)
- Strong analytical skills and experience with funnel analytics and experimentation
- Excellent communication and project management skills; ability to collaborate cross-functionally
- Experience with SugarCRM
- Experience with WordPress
- Basic HTML knowledge
- Experience with Zapier
- Experience with Typeform
- Knowledge of the automotive industry
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The Company
What We Do
At Dynatron Software, we help automotive service departments increase revenue and profitability with our suite of automotive fixed operations data analytics software, comparative insights, and expert coaching. Chaired by industry luminary Les Silver, Dynatron Software has over 24+ years of experience building solutions focused on improving revenue and increasing profitability. Dynatron currently has 175 employees located across the United States! ➤Our Company Mission We strive to be a people-first company where employees enjoy coming to work, the people they work with, and are given the autonomy to succeed. Our company culture is built on a foundation of teamwork, accountability, integrity, clear communication, and positive attitudes. Our experienced executive team leads by example, creating a positive work environment where feedback is straightforward and your hard work is rewarded. This approach has led Dynatron to consistent and steady growth across multiple areas year over year.
