Demand Generation Manager - VC Backed Startups

Posted Yesterday
Be an Early Applicant
7 Locations
In-Office or Remote
125K-200K Annually
Mid level
Angel or VC Firm • Artificial Intelligence • Information Technology • Software
The Role
Join a talent network for VC-backed startups searching for Demand Generation Managers to develop multi-channel demand gen strategies, build multi-touch campaigns, own performance marketing (ABM, email, paid), manage marketing automation and lead scoring, track ROI and pipeline, run A/B tests and CRO, and scale inbound/outbound acquisition in close partnership with sales and product.
Summary Generated by Built In
Join SignalFire’s Talent Network for Demand Generation Experts at VC-Backed Startups

🛑 This is not an application for a specific job. Instead, this is a way to get on the radar of VC-backed startups that are actively hiring Demand Gen / Growth Marketing talent. 

At SignalFire, we partner with top early-stage startups that are shaping the future of technology. Our portfolio spans 200+ innovative companies across AI, cybersecurity, healthtech, fintech, developer tools, and enterprise SaaS.

We’re looking to connect with exceptional Demand Generation Managers and Growth Marketing Leaders who are passionate about building and scaling revenue-driving programs from the ground up. By joining SignalFire’s Talent Network, your profile will be shared with our portfolio companies, giving you visibility into exclusive early-stage opportunities that may not be publicly listed.

Who Should Join?

We’re looking for growth-focused marketers who are:
✔ Experts at building multi-channel campaigns that generate pipeline and revenue
✔ Analytical and results-driven, with a passion for testing and iterating
✔ Comfortable owning strategy and execution at fast-paced startups

Typical Roles & Responsibilities
  • Develop and execute demand generation strategies across paid, owned, and earned channels

  • Build multi-touch campaigns that drive top-of-funnel awareness and qualified pipeline

  • Own and optimize performance marketing, ABM, email nurture, and content syndication programs

  • Partner with sales and product marketing to align campaign strategies with GTM priorities

  • Manage marketing automation and lead scoring systems

  • Track and report on campaign performance, pipeline contribution, and ROI

  • Conduct A/B testing and conversion rate optimization across landing pages and campaign assets

  • Scale inbound and outbound efforts to drive customer acquisition

Common Qualifications

While each startup has its own hiring criteria, many demand generation roles in our network look for:

  • 3+ years of experience in demand generation or growth marketing at a B2B SaaS company

  • Proven track record of driving pipeline and revenue through digital campaigns

  • Deep familiarity with performance marketing, SEO/SEM, paid social, and email marketing

  • Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot)

  • Strong analytical mindset and experience using tools like Google Analytics, Looker, or Tableau

  • Collaborative, self-starter mindset with experience working cross-functionally with sales, product, and design

  • Bonus: Experience with ABM, intent data, or PLG-style funnels

💡 Tools & Technologies You Might Work With:
  • Marketing Automation & CRM: HubSpot, Marketo, Salesforce, Pardot

  • Campaign & Analytics Tools: Google Analytics, Looker, 6sense, Demandbase, Segment

  • Paid & Organic Channels: Google Ads, LinkedIn Ads, Meta Ads, SEO tools (Ahrefs, SEMrush)

  • Web & CRO Tools: Webflow, Unbounce, Hotjar, Optimizely

  • Project & Collaboration: Asana, Notion, Slack, Figma

⏭️ What Happens Next?
  1. Submit your application to join SignalFire’s Talent Ecosystem.

  2. We review applications on an ongoing basis to identify strong candidates.

  3. If there’s a match, a SignalFire talent partner or a leader from one of our startups may reach out directly.

  4. No match yet? We’ll keep your profile on file for future marketing roles in our portfolio.

🚀 Ready to accelerate your career in demand gen? Join our Talent Network today!

Skills Required

  • 3+ years of experience in demand generation or growth marketing at a B2B SaaS company
  • Proven track record of driving pipeline and revenue through digital campaigns
  • Deep familiarity with performance marketing, SEO/SEM, paid social, and email marketing
  • Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
  • Strong analytical mindset and experience using tools like Google Analytics, Looker, or Tableau
  • Collaborative, self-starter mindset with experience working cross-functionally with sales, product, and design
  • Experience with ABM, intent data, or PLG-style funnels

SignalFire Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about SignalFire and has not been reviewed or approved by SignalFire.

  • Healthcare Strength Benefit details indicate employer-paid comprehensive medical, dental, vision, and long-term disability for employees and dependents. Feedback suggests this level of coverage is a standout strength for a small venture firm.
  • Leave & Time Off Breadth Policy language highlights unlimited or flexible paid time off across job postings. Feedback suggests this supports work-life balance when paired with collaborative norms.
  • Parental & Family Support Listings include dedicated fertility benefits in certain roles. Feedback suggests targeted family-building support enhances the overall package for those prioritizing these benefits.

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The Company
HQ: San Francisco, CA
97 Employees
Year Founded: 2012

What We Do

SignalFire is the first venture capital firm built like a technology company to better solve for the needs of founders. The core of its value-add is Beacon, the AI engine SignalFire has been refining since the firm's launch in 2013. Beacon tracks more than 600 million employees and 80 million companies to guide the fund’s investing and assist portfolio companies with scaling their teams and revenue. SignalFire also helps early-stage founders navigate the toughest parts of building a company at every stage, with expert advisors, 100 skill-building workshops a year, and an in-house team of recruiters, data scientists, PR experts, and go-to-market leaders. With over $2.1 billion in assets under management, SignalFire focuses on investing from seed to scale. The firm’s key sectors include AI/ML, developer tools, B2B SaaS, healthcare, cybersecurity, and consumer. https://www.signalfire.com/disclosures

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