Demand Generation Manager, México

Overview

At Verkada, we're known to push traditional boundaries, and our B2B growth efforts are no exception. We’re reinventing Growth here. As a Demand Gen Manager focused on México, you’ll be part of a high-performing team with backgrounds spanning Stanford, Princeton, MIT, investment banking, corporate strategy, and high-growth startups. What unites us? A shared drive to make a meaningful impact and solve tough problems. In this role, you’ll lead pipeline generation and acquisition strategy for Verkada’s core product suite. You’ll build and execute best-in-class B2B marketing programs and work closely with sales leadership to shape and scale our go-to-market strategy. This is a highly visible, high-autonomy role that offers the opportunity to directly influence Verkada’s growth in one of our most strategic verticals.

Responsibilities:

• Pipeline Generation & Strategy: Partner with sales and marketing leadership to create annual and quarterly marketing plans focused on actionable and measurable results aligned to pipeline and bookings targets, quarterly budgets, and overall business goals
• Scalable Infrastructure: Design and manage a scalable, repeatable framework for field marketing and outbound sales motions. Ensure seamless execution across multiple marketing channels to maximize impact and performance.
• Customer and Partner Engagement: Create impactful and scalable field marketing programs to accelerate Verkada’s growth in Mexico by curating a slate of local events and trade shows to engage customers and partners.Work with the region's local partners to accelerate their customer engagement approach
• Campaign Execution & Optimization: Manage the full lifecycle of marketing campaigns—from planning to execution to performance analysis. Continuously monitor and optimize campaigns, running experiments to improve outcomes and reporting key metrics.
• Cross-Department Collaboration: Work closely with internal teams across sales and marketing to ensure campaign success. Drive alignment on priorities and share insights to refine strategies.
• Performance Monitoring & Insights: Track and analyze key campaign metrics. Regularly communicate insights and learnings across departments to ensure alignment and drive continuous improvement.
• Act as the local representative for marketing in your region - must be comfortable with extreme ownership over marketing activities in the region
• Ability to travel up to 50%

We’re seeking candidates who bring a combination of strong analytical skills, creativity, and experience in building scalable systems for marketing campaigns. Ideal backgrounds include: Growth Marketing, Demand Generation, ABM, Enterprise Marketing, Revenue Marketing. Experience in running events with a pipeline / ROI goal is a must.

• 3-5+ years of marketing experience in an IT, high-tech, business-to-business, marketing or sales environment
• Proven ability to execute on multiple concurrent events, experienced in trade show event management 
• Leadership mindset - set the example for excellence and rally cross-functional teams to contribute their part to the success of marketing initiatives
• Record of exhibiting a high degree of ownership and autonomy, focus on results and impact. 
• Excellent communicator with proven ability to present complex content to a variety of audiences in a clear, engaging manner
• Scrappy, do whatever it takes attitude. Ability to problem-solve with minimal guidance. As comfortable spending a lot as spending very little 
• Passion to provide the best, most innovative security solutions to businesses around the world
• Must be in-office when not traveling