Demand Generation Manager (ABM) Enterprise SaaS

Reposted 14 Days Ago
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2 Locations
In-Office
Mid level
Analytics
The Role
The Demand Generation Manager will create and execute ABM strategies, manage lifecycle programs, and align closely with sales teams to drive qualified leads and opportunities.
Summary Generated by Built In

About the role
 We’re hiring a hands-on Demand Generation Manager to stand up our demand engine from the ground up. You’ll design and run our ABM motion (1:few and 1:1 for strategic accounts), partner tightly with SDRs, and establish the operating rhythms and reporting. This is a builder role: you’ll bring playbooks you trust, adapt them to our context, and iterate fast.

What you’ll do

  • Own ABM strategy and execution for strategic accounts (start with ~50–100), layering 1:few and 1:1 programs.
  • Build lifecycle programs and always-on nurture (prospects, closed-lost, and churned).
  • Set cadences and dashboards with RevOps for qualified meetings, opportunity creation, and sourced/influenced pipeline.
  • Partner with SDR leadership on targeting, handoffs, SLAs, and feedback loops; enable SDRs with campaigns and content.
  • Define test plans, measure what matters, and scale only what performs.
  • Evaluate and implement tooling with Marketing/RevOps (Salesforce, HubSpot; potential ABM platforms).
  • Deliver a clear 30–60–90 plan and evolve it into repeatable playbooks.

What you’ve done

  • 4–6+ years in B2B SaaS demand gen within Series A–B (roughly $10–50M ARR) or comparable growth stages.
  • Proven ABM ownership targeting enterprise; comfortable multi-threading complex deals.
  • Demonstrated impact at $100k+ ACV—can show metrics that tie activity to pipeline and revenue.
  • Built programs in lean environments (often the only demand gen owner) and shipped end-to-end.
  • Tooling fluency: Salesforce, HubSpot (Marketo a plus). Nice-to-have: experience with 6sense, Demandbase, or Terminus.
  • Operate analytically, communicate crisply, and collaborate well across Sales, SDR, RevOps, and Marketing.

What we Offer:

🍎  Fully paid medical, dental, and vision (US) and Private Medical Insurance and Health Cash Plan (UK)

✈️  Generous time off + bank holidays

📚  Education budget to be used for individual learning experiences or grouped with your team for joint learning

🧘  Annual subscription to Calm and Headspace for your mental wellbeing

🎟  Monthly coaching to talk to a trained professional about career goals, relationships, and personal development

💵  Competitive salary and commission plan including stock options, as we believe that everyone should have a stake in the business

🍼  4-month full pay parenting leave for all employees who have been with the company for one (1) year

🪴 Employee contributions to a 401(k) once they have completed their eligibility period

CreativeX provides equal employment opportunity for all applicants and employees.

* As part of our commitment to maintaining a safe and secure workplace, CreativeX conducts standard right to work and background checks on all potential employees. This process is designed to verify the accuracy of information provided by candidates and to ensure a safe environment for all employees. Background checks are conducted via a secure third party application and in compliance with all applicable laws and regulations.

Compensation Band 90K–$120K USD Base

Top Skills

6Sense
Demandbase
Hubspot
Marketo
Salesforce
Terminus
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The Company
New York, NY
51 Employees
Year Founded: 2015

What We Do

CreativeX, formerly known as Picasso Labs, powers creative excellence for the world’s most loved brands. By analyzing creative at scale, our technology aims to advance creative expression through the clarity of data. Used globally by Fortune 500 brands like Unilever, Mondelez, Heineken, ABI, Google, and more, CreativeX measures and improves creative efficiency, consistency, and effectiveness across all their creative content worldwide.

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