The Role
Drive B2B demand generation and lead nurturing programs across email, webinars, virtual events, content syndication, and third-party channels. Partner with sales development, marketing operations, product marketing, content, and customer marketing to generate qualified pipeline. Measure campaign performance using funnel metrics, KPIs, data analytics, and reporting, while applying test-and-learn methods to optimize results and accelerate revenue.
Summary Generated by Built In
Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.
Why join Coupa?
- Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
- Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
- Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.
Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa.
The Impact of a Demand Generation Manager at Coupa:
Coupa is seeking a Demand Generation Manager to join the Integrated Marketing team. This role will report to the Director of Integrated Marketing and play a crucial part in supporting Coupa’s pipeline and revenue goals.
What You'll Do:
- Drive the generation of high-quality leads through various channels, and partner with sales development and marketing operations to ensure sales teams are converting leads into qualified pipeline for new logo acquisition within North America
- Execute innovative demand generation strategies across a variety of channels including, email, webinars or virtual events, content syndication, and other 3rd-party programs
- Utilize data and analytics tools to measure program effectiveness, track key performance indicators (KPIs), and provide consistent reporting to stakeholders
- Use a “test-measure-learn” approach to iterate and optimize programs and results
- Implement lead nurturing programs to guide prospects through the sales funnel, ensuring a smooth transition from awareness to consideration to purchase
- Partner with Product Marketing, Content, and Customer Marketing teams to ensure successful execution of demand gen programs
What You Will Bring to Coupa:
- 4+ years of B2B enterprise software experience in growth marketing or demand generation
- Experience in marketing to Procurement or Supply Chain personas is highly preferred
- Experience with funnel metrics and levers to move the needle on generating qualified leads and accelerating pipeline velocity
- Data and metrics-focused, and experience with various MarTech solutions: Salesforce.com and Marketo experiences are required; Business Intelligence (Tableau preferred), Sales Engagement (Outreach, ZoomInfo, Linkedin Sales Navigator preferred)
- Self-motivated and resourceful, ability to navigate ambiguity in a fast-paced environment
- Possess a growth mindset, and the agility to adapt in response to evolving opportunities
- Excellent organizational skills to juggle many tasks without losing sight of the highest priorities
The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.
At Coupa, we are 100% committed to creating and nurturing an environment that supports your physical, mental, and community well-being. We offer a comprehensive suite of benefits designed to help you and your family thrive:
Global Well-Being Perks (For All Employees Globally)
- Global Wellness Days: Enjoy two designated, company-wide paid wellness days off each year (typically the first Friday in March and the last Friday in September) so the entire global team can unplug, step away, and recharge together .
- Birthday Time-Off: Celebrate your day! Coupa provides a paid day off on your birthday or another day of your choice within your birthday month .
- Volunteer Time Off (VTO): Giving back is in our DNA. We offer 40 hours of paid VTO annually to support the community initiatives and volunteer programs you are passionate about .
- Employee Assistance Program (EAP): Access free, confidential, 24/7/365 counseling and resources for emotional support, work-life solutions, financial advice, legal guidance, and support for new parents .
- Business Travel Protection: Travel with peace of mind. Zurich Travel Assist provides medical, safety, pre-trip planning, and emergency support during any business travel .
- Referral Bonus Program: Share the Coupa experience! Receive generous monetary referral bonuses when you successfully refer talented friends or acquaintances who are hired into open roles .
Please note: In addition to these global well-being perks, Coupa offers highly competitive, location-specific benefits packages (which include comprehensive medical/dental insurance, retirement/pension plans, and life or accident protection) tailored to your primary work location. Your recruiter will walk you through the specific regional benefits package for this role during the interview process.
Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.
Please be advised that inquiries or resumes from recruiters will not be accepted.
By submitting your application, you acknowledge that you have read Coupa’s Privacy Policy and understand that Coupa receives/collects your application, including your personal data, for the purposes of managing Coupa's ongoing recruitment and placement activities, including for employment purposes in the event of a successful application and for notification of future job opportunities if you did not succeed the first time. You will find more details about how your application is processed, the purposes of processing, and how long we retain your application in our Privacy Policy.
Skills Required
- 4+ years of B2B enterprise software experience in growth marketing or demand generation
- Experience with marketing to Procurement or Supply Chain personas
- Experience with funnel metrics and levers that generate qualified leads and accelerate pipeline velocity
- Experience with Salesforce.com
- Experience with Marketo
- Experience with Business Intelligence tools, preferably Tableau
- Experience with Sales Engagement tools such as Outreach, ZoomInfo, or LinkedIn Sales Navigator
- Data- and metrics-focused approach
- Ability to navigate ambiguity in a fast-paced environment
- Growth mindset and agility to adapt to evolving opportunities
- Excellent organizational skills and ability to manage multiple priorities
What the Team is Saying
Aditya Maheshwari
Sr. Software Engineer, Cloud
Alex Moon
Operations Analyst, Order Management
Jose Miguel Jimenez
Procurement
Jessica Fonseca
Technical Support Specialist
Daniela Aristizábal
Associate Planning & Operations Analyst
Coupa Compensation & Benefits Highlights
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Healthcare Strength — Coverage includes medical, dental, and vision for employees and dependents starting Day 1, and plan quality is often characterized as good to very good. Mental‑health and employee‑assistance resources further bolster the offering.
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Leave & Time Off Breadth — Flexible/unlimited-style time off, floating holidays, and 40 hours of paid volunteer time are highlighted across locations. These policies are frequently cited alongside strong overall PTO usability depending on role and workload.
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Parental & Family Support — Paid parental leave and family-support resources (e.g., adoption, surrogacy, and back-to-work assistance) are explicitly included. Recent examples reference multi‑month leave durations for new parents.
Coupa Insights
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The Company
What We Do
Coupa is a global technology company that helps businesses run smarter by connecting all the ways they spend money — from procurement and expenses to payments and supply chain decisions — in one intelligent platform. In simple terms, Coupa gives organizations the visibility and control they need to make better financial choices, reduce waste, and drive real impact. It’s where technology meets purpose: helping companies manage their resources more responsibly while creating a positive ripple across their people, partners, and the planet.
Why Work With Us
At Coupa, we prioritize an inclusive and empathetic workplace where every voice is valued. Our teams are proactive and accountable, ensuring we collaborate effectively to achieve our goals. The foundation of our culture rests on our people; we believe in fostering an environment that encourages innovation and curiosity.
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Coupa Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our virtual-first approach is intentional. It gives you the freedom to do your best work in a space that supports focus, balance, and creativity, while staying connected to a global team of changemakers who are redefining the future of business spend
Typical time on-site:
Flexible
Foster City
HR
Ann Arbor
Bangalore office
Bogotá, CO
Boston, MA
Chicago, IL
Dubai, Dubai 48800
Hyderabad office
São Paulo, BR
Pune office
Shivaji Nagar, IN
Singapore, SG
Tokyo Office
Uppsala, SE
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