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As the Demand Gen Marketing Lead for EMEA, you will be responsible for driving measurable growth through data-driven marketing strategies. You thrive in analyzing metrics, identifying trends, and optimizing campaigns to achieve aggressive revenue targets. Leading a team of Regional Marketers, you’ll oversee the strategy, execution, and performance of marketing initiatives across our priority markets. Reporting to the Senior Director, EMEA Marketing, and collaborating closely with senior leadership, sales, and customer success teams, you'll align marketing strategies with business objectives to accelerate Navan’s success in EMEA.
What You’ll Do:
- Develop Data-Driven Strategies: Design and implement high-growth revenue marketing strategies, using analytics to inform decisions and optimize campaigns for maximum impact across EMEA.
- Lead a team of Marketers: work with regional marketers and campaign managers to connect the dots and drive the greatest amount of impact.
- Optimize Campaign Performance: Leverage insights from marketing metrics to refine campaigns, ensuring alignment with regional goals and delivering measurable ROI.
- Drive Regional Marketing Excellence: Own the end-to-end development and execution of regional marketing programs, adapting central strategies for EMEA-specific nuances while creating native regional campaigns to support revenue targets.
- Foster Sales Alignment: Partner closely with EMEA sales leaders to develop and execute integrated campaigns and prospecting motions that resonate with target audiences.
- Budget Management: Strategically allocate and manage budgets to scale high-impact programs and maximize outcomes.
- Lead with Data: Build and maintain a framework for tracking, analyzing, and reporting on campaign performance to ensure transparency and continuous improvement.
- Collaborate Cross-Functionally: Work with central marketing teams to adapt and scale initiatives, ensuring consistency and effectiveness across all EMEA markets.
What We’re Looking For:
- Analytical Expertise: A data-first mindset, with experience using tools like Marketo, Salesforce.com, and analytics platforms to track, measure, and optimize marketing performance.
- Proven Leadership: Experience managing and mentoring cross-regional teams, with a track record of building high-performance, data-oriented cultures.
- Integrated Marketing Experience: Deep understanding of multi-channel strategies, including digital marketing, paid media, field marketing, and content-driven campaigns.
- Strategic Vision and Execution: Ability to develop long-term strategies and execute tactical plans that drive demand, build brand awareness, and grow revenue.
- Sales Collaboration: Strong ability to align marketing efforts with sales processes, ensuring a seamless connection between marketing initiatives and revenue outcomes.
- Agility and Adaptability: Comfort working in a fast-paced environment, managing multiple stakeholders, and balancing competing priorities.
- Passion for Results: A relentless focus on metrics and outcomes, with a history of delivering measurable growth through marketing initiative
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Top Skills
What the Team is Saying
What We Do
Navan is the all-in-one super app that makes travel and expense easy so you can focus on being there, not getting there. Say goodbye to spending hours on the phone trying to change your flight or saving stacks of receipts to manually input expenses. From EAs and finance teams to travel managers and employees, Navan empowers people to focus on the things that matter most to them — all while providing companies with real-time visibility, savings, and control.
Navan’s investors include visionaries like Andreessen Horowitz, Lightspeed Ventures, Greenoaks, Zeev Ventures, and entrepreneurs Lee Fixel, Adam Bain, and Elad Gil. In Oct 2022, Navan announced its Series G upround at a post-money valuation of $9.2B to help accelerate future growth plans.
In April 2023, Navan expanded in the Indian market with the acquisition of Tripeur, a modern, people-centric corporate travel and expense management company. The group’s fifth acquisition in under two years, Tripeur joined the Navan Group alongside Spanish meetings and events specialists, Atlanta Events & Corporate Travel Consultants; Berlin-based modern travel management company, Comtravo; leading Scandinavian travel agency Resia AB; and London-based high-touch TMC, Reed & Mackay.
Why Work With Us
At Navan, we’re never satisfied with the status quo, and we know breakthrough ideas come from diverse perspectives. We are committed to cultivating a workplace that reflects the diversity of the customers we serve while fostering leadership and innovation.
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Navan Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
In-person connections is the foundation of Navan, the connections forged through face-to-face interactions improve company culture and what we can achieve together. We operate on a hybrid working model, which we define as three days a week in-office.
