The Role
As the Demand Generation Coordinator, you will distribute content across channels, manage the content calendar, coordinate campaigns, and engage in community outreach to enhance brand visibility.
Summary Generated by Built In
Join the Wingtra team and become part of this venture-backed robotics scaleup with a global and international team of 125+ dedicated Wingtranauts who want to see their actions have a positive and lasting impact on the world. Founded more than 8 years ago at ETH Zurich, Europe’s leading robotics university, our goal is to build the best aerial robots to digitize the world at the push of a button and set the basis for faster and better decisions. Wingtra provides efficient and reliable data solutions to a variety of industries ranging from mining, construction and agriculture to humanitarian organizations, environmentalists and wildlife monitoring groups.
We are reaching for the stars and together we might just get there. Open communication, asking hard questions and valuing diverse viewpoints are but a few things that will help us achieve our goals. Above all we will never stop learning and striving to help each other reach our maximum potential.
Your mission is to make sure our brand's best content reaches every corner of the construction and surveying ecosystem — not just on our own channels, but everywhere the industry (and AI models) go for answers. You are the engine that gets our ideas out of the building.
The collaboration model
- From PMM & Content: You get the messaging strategy and "Hero" assets.
- From Digital Marketing: You receive community marketing guidance for SEO and LLM targets.
- Your Job: Turn those inputs into a weekly distribution drumbeat across all organic channels. You report to the Head of Marketing.
Responsibilities
- Master of Repurposing: Take long-form "Hero" content (guides, webinars, case studies) and slice it native assets for LinkedIn, newsletters, and niche communities.
- Campaign Coordination: Own the master content calendar. You are the "traffic control" for all organic channels, ensuring our content, emails, and social posts are on schedule and on message.
- Social Media: Manage the daily publishing cadence across LinkedIn and other platforms. Write copy, source visuals, engage in comment sections and track performance.
- Community Ownership: Actively share our content and engage in Reddit threads, industry Forums, and partner channels to build brand visibility beyond our owned platforms.
- GEO (Generative Engine Optimization) execution: Partner with the Digital Marketer to seed our narratives in forums, groups, and publications that LLMs (Perplexity, Gemini, SearchGPT) use as primary sources to improve our ranking.
- Email Engine: Draft, schedule and optimize email campaigns to improve CTR, segmentation, and lead flow.
- Experimentation: Run fast distribution tests (e.g., "Does a LinkedIn Document post drive more webinar signups than a video?") and turn winners into repeatable playbooks.
- Webinar Coordination: Set up webinars in our hosting platform, coordinate speakers, and drive registrations through email and social promotion.
Requirements
- Bachelor's degree in Marketing, Communications, or related field — or equivalent B2B marketing experience.
- 1–3 years in tech B2B marketing
- Professional-level English writing skills with the ability to make technical concepts compelling.
- Hands-on proficiency in Canva and Linkedin — you own the full content lifecycle from creation to publishing.
- Fluent in AI tools (ChatGPT, Claude, Nano Banana, etc.) to scale output without sacrificing quality.
- Curious and collaborative — you ask hard questions and welcome diverse perspectives.
Plus
- Experience in construction/mining/geospatial/surveying experience
If you enjoy teamwork more than being the individual superhero, and if you thrive in a feedback-driven culture and an exciting, unconventional yet structured and progressive start-up environment, we would love to hear from you.
Skills Required
- Bachelor's degree in Marketing, Communications, or related field
- 1-3 years in tech B2B marketing
- Professional-level English writing skills
- Hands-on proficiency in Canva and LinkedIn
- Fluent in AI tools (ChatGPT, Claude, Nano Banana)
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The Company
What We Do
Wingtra is the world's leading VTOL drone producer, headquartered in Switzerland. Since its market entry in early 2017, Wingtra has partnered with more than 80 of the biggest surveying equipment dealers across 50+ countries worldwide. Based in the heart of Zurich, Switzerland, Wingtra houses 100+ employees, out of which more than 40 focus on R&D. The majority of Wingtra's engineers are graduates of one of the best science universities in the world, ETH Zurich. The same engineers design and assemble drones in-house and form Wingtra's support team, which is based in Europe and the Americas. Our WingtraOne drone carries best-in-class sensors that collect survey-grade aerial data. This technologically-superior VTOL UAV is used by mapping professionals for applications that range from surveying and mining, to wildlife monitoring. WingtraOne PPK offers an all-in-one solution: broad coverage, brilliant resolution and absolute accuracy down to 1 cm (0.4 in)
