The Role
Support day-to-day execution of B2B demand generation: build and QA email sends, assist paid campaign setup and tracking, maintain HubSpot assets, support basic SEO and website updates, pull campaign and event performance reports, manage event logistics, and coordinate with internal teams and external vendors.
Summary Generated by Built In
Demand Generation Coordinator
Company Overview
Rebus is a real-time B2B SaaS labor management and warehouse analytics platform, built to help warehouse leaders manage people, processes, and performance with live data.
Rebus is part of Longbow Advantage, an end-to-end supply chain consulting firm. Together, Rebus and Longbow Advantage give customers both the technology and the strategic expertise to better run their warehouse operations
Founded in 2017 to fill a gap in the market for purpose-built supply chain execution insights, Rebus has grown into a full suite of solutions spanning labor management, warehouse analytics, real-time AI-driven labor decisions, inventory management, and 3PL billing.
Position Overview
We're hiring a Demand Generation Coordinator to support our growing demand generation function for Rebus. This is an entry-level role, ideal for an early-career marketer who wants to build foundational skills in marketing automation, lead management, events and campaign analytics.
- You'll work closely with the Senior Demand Generation Manager, taking ownership of the day-to-day execution, logistics, and reporting that keep Rebus campaigns and events running smoothly.
- This role is primarily focused on Rebus; you may occasionally support Longbow Advantage marketing needs on an ad hoc basis.
- This is a great opportunity to learn the fundamentals of B2B demand generation from the ground up.
Key Responsibilities
CAMPAIGN EXECUTION & SETUP
- Support execution of email marketing campaigns: building sends, segmenting lists, QA/testing, and scheduling.
- Assist with setup and monitoring of paid campaigns (LinkedIn, Google Ads), including tracking, budget pacing, and basic optimization support.
- Maintain and organize campaign assets, lists, and workflows in HubSpot.
SEO & WEBSITE SUPPORT
- Support basic on-page SEO tasks tied to campaigns: metadata, keyword tagging, and landing page optimization.
- Assist with website updates related to campaigns and digital marketing initiatives (landing pages, forms, campaign-specific content).
- Help track SEO and website performance metrics, flagging opportunities to the Sr. Demand Generation Manager.
- Support coordination with our SEO/paid ads agency and web maintenance partner on campaign-related requests.
REPORTING & ANALYTICS
- Pull and organize campaign performance data (email, paid, event) into regular reporting.
- Support tracking of key demand gen metrics and flag trends or issues to the Sr. Demand Generation Manager.
- Help maintain clean, accurate data across HubSpot and reporting dashboards.
EVENT LOGISTICS
- Organize and manage in-person events, including trade shows, conferences, and networking events.
- Coordinate logistics for in-person events, trade shows, and webinars: venue and vendor coordination, shipping/materials, registration, and on-site support.
- Support promotional planning and follow-up communications for events.
- Collaborate with the Content Manager to develop event materials and promotional content.
- Measure event ROI and gather feedback to improve future events.
COLLABORATION & COORDINATION
- Work closely with the Sr. Demand Generation Manager and Content Marketing Manager to keep campaign messaging and timing aligned.
- Coordinate with external agencies and vendors on execution details as needed.
- Track work in monday.com and flag blockers early.
Skills & Experience
- 1-2 years of experience in marketing, digital marketing, or a related internship; a degree in Marketing, Business, or a related field is a plus but not required.
- Familiarity with marketing tools we use like HubSpot, Wordpress, Canva, Google Ads or similar platforms is a plus.
- Strong organizational skills and comfort managing several moving pieces at once.
- Comfortable working with data and reporting basics (Excel/Sheets); eager to build deeper analytics skills.
- Clear written and verbal communicator.
- Eager to learn, detail-oriented, and comfortable taking direction while building toward more ownership over time.
- Ability to travel for a few in-person events/trade shows (approximately 1-3 per year)
- Comfort using AI tools (we use Claude) to work more efficiently is a plus.
Why Join Rebus?
- Supportive work environment
- Work/life balance
- Competitive Salary
- 4-weeks of paid vacation
- 6 paid sick days, 2 paid personal days per year
- Excellent health and dental benefits, eligible as of your first day!
- Group RRSP/401k Matching
- Work from Home
Rebus is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
We cannot assist with relocation, sponsorship, or work permit applications for this role.
All your information will be kept confidential according to EEO guidelines.
Skills Required
- 1-2 years of experience in marketing, digital marketing, or a related internship
- Degree in Marketing, Business, or a related field
- Familiarity with HubSpot
- Familiarity with WordPress
- Familiarity with Canva
- Experience with Google Ads or similar paid ad platforms
- Experience with LinkedIn Ads
- Experience using Excel or Google Sheets for basic reporting
- Strong organizational skills and ability to manage multiple tasks
- Clear written and verbal communication skills
- Ability to travel to 1-3 in-person events/trade shows per year
- Comfort using AI tools (Claude) to improve efficiency
- Basic on-page SEO and landing page optimization experience
- Experience tracking work in monday.com
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The Company
What We Do
Longbow Advantage was founded in 2002. Born of a need for specialized expertise for complex warehouse implementation projects from people who had lived it themselves, our team has always been committed to providing exceptional experiences. As we helped more and more teams successfully implement and manage their WMS solutions, we began to notice a trend. The warehouse is the heart of the supply chain, yet nobody seemed to be able to get the level visibility into warehouse operations that they truly needed. That’s why, in 2015, The Rebus Platform was born. Today, Rebus has grown to include Warehouse Visibility, Intelligent Labor, and Inventory Operations. While the solutions have grown, the focus remains the same: providing exceptional experiences for distribution teams through real-time, intelligent visibility into warehouse operations. Representative customers include Pepsi, Subaru, Del Monte, Spectrum Brands, and Accuristix. For more information visit www.longbowadvantage.com.
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