JOIN OUR TEAM 👋
- We’re looking for a Senior Demand Generation Manager to join our NYC team and take the lead on planning and executing high-impact, multi-channel campaigns to drive revenue growth in North America. This is a strategic, hands-on role for someone who can think big, execute fast, and optimize relentlessly.
- You’ll report directly to the US Head of Marketing and collaborate closely with our Global Marketing team in Paris. You’ll also work hand-in-hand with the Sales team to drive pipeline and scale our demand generation engine across channels.
- If you’re data-driven, thrive in a fast-paced B2B SaaS environment, and are excited about testing, learning, and scaling what works, this role is for you.
WHAT YOU’LL DO 💪
- Campaign Strategy & Execution
- Lead the strategy and execution of full-funnel paid campaigns across LinkedIn and Google.
- Lead webinars and co-marketing initiatives with partners, influencers, and customers.
- Test and scale new channels (e.g., ABM, referral programs) to diversify lead sources and improve CAC efficiency.
- Build and optimize lead-nurturing programs that increase engagement and accelerate pipeline creation.
- Sales Collaboration & Alignment
- Own the collaboration with Sales to ensure seamless lead handoff, maximize follow-up effectiveness, and drive conversion across the funnel.
- Lead the Sales x Marketing rhythm through regular campaign updates, shared performance reporting, sales enablement content, and ongoing alignment — acting as the go-to DemandGen partner for the Sales team.
- Data, Reporting & Ops
- Partner with our Marketing Ops teams to improve lead scoring, routing, attribution, and audience segmentation.
- Build and maintain dashboards that provide clear visibility into performance and ROI across programs.
- Use data and insights to inform campaign optimization and strategic decisions, ensuring alignment with revenue goals.
WHAT YOU BRING 🎯
- 5+ years of experience in demand generation or growth marketing — ideally in a B2B SaaS and sales-led GTM environment.
- Proven track record of leading and optimizing paid ads strategy (LinkedIn, Google), and driving pipeline.
- Hands-on experience running multi-channel campaigns — including webinars, paid media, ABM, and co-marketing initiatives.
- Proficient in HubSpot, with experience in tools like Salesforce, LinkedIn Campaign Manager, Google Ads, and ZoomInfo a plus.
- A strategic mindset paired with strong executional skills — you’re equally comfortable building campaigns as you analyze and iterate on them.
- Excellent communication, stakeholder management, and cross-functional collaboration skills.
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What We Do
**Our mission at PlayPlay?**
To reinvent the way companies communicate, through a video creation platform that is powerful, intuitive, and accessible.
**Our ambition?**
To become the leading international video solution, with sustainable and profitable growth.
At PlayPlay, innovation is at the heart of everything we do—AI, automation, and new features rolled out continuously. We are transforming video creation so that every communicator, regardless of technical skill, can produce impactful content.
**Joining PlayPlay means:**
- Putting the power of video into everyone’s hands, so that every company can tell its stories with impact and make them shine.
- Growing within a culture that combines excellence, genuine care for others, and responsible transparency.
- Thriving in an international, passionate, and supportive team where every idea is heard, challenged, and can help reshape the way we work.
- Finding your place in an inclusive and committed work environment, where what makes each of us unique drives the whole team forward.
- Demonstrating resilience and strong determination, because things don’t always go as planned. And that’s precisely where our culture makes the difference: it’s what makes the PlayPlay journey so exciting, rich in learning, and pushes us to give our best.
Why Work With Us
**And what makes us stay?**
That feeling of belonging to a team that goes above and beyond for the PlayPlay project—without ever losing sight of the people who make it happen.
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