delivers world-class AI solutions that allow a business to solve their most critical problems, empowering them to run a more sustainable, safer, and profitable business. Our award-winning AI solutions predict future outcomes, optimize processes, and prevent cyberattacks. We partner with the world’s industry leaders to analyze, optimize, and learn from data. We augment human intelligence, drive profitable growth, and achieve operational excellence.
Drive change and create a footprint.
SparkCognition India is seeking a to develop and drive demand generation and digital marketing programs. This highly visible role will define and execute campaigns across various channels and will play a pivotal role in the growth of SparkCognition India by creating, optimizing, and managing marketing campaigns that attract new qualified leads and convert them.
You will be directly responsible for meeting acquisition goals by designing, executing, measuring, and optimizing multi-channel marketing programs. You’ll work closely with the sales and product teams to improve upon current initiatives and identify new opportunities to build a scalable demand engine built upon awareness, demand, pipeline, and bookings. You will have proven success executing campaigns in B2B and/or SaaS, including but not limited to: email marketing, content marketing, paid media, social media, web, SEO, marketing automation. Our ideal candidate is a self-starter that thrives in a fast-paced environment and is able to prioritize based on business goals.
- Build lead generation programs using multiple channels including email marketing, content marketing, paid media, social media, web, SEO, SEM, marketing automation
- Grow new leads by converting site traffic through calls-to-action, landing pages, lead generation content and remarketing
- Be a close partner to the SDR team to ensure quality lead delivery, proper follow up and incorporate feedback into marketing programs
- Forecast, track and report on marketing campaign performance including funnel conversion metrics
- Partner with internal and external creative and copywriting resources to design and develop content that drives engagement/action
- Ensure timely deployment of initiatives and project success by managing stakeholders, calendars, budget, timelines, and processes
- Work with sales to develop messaging, positioning and outreach tactics that engage prospects in new ways
- Develop account-based marketing programs for large scale accounts in effort to accelerate enterprise sales cycle
- Maintain knowledge of digital marketing best practices.
- Maintain knowledge of SparkCognition’s products. solutions, customer applications, competitive product differences as well as underlying technologies
- Bachelor’s degree, preferably in marketing, communications, or related field
- 3-5+ years of highly analytical experience in B2B acquisition, growth, or demand generation marketing
- Results-oriented with a strong focus on achieving revenue, conversion, sales, and other marketing goals
- Ability to use metrics to manage programs and measure success
- Proficiency with content creation, email marketing, and lead nurturing
- Quantitative analytical experience and communication skills
- Strong communication skills and can turn complex concepts into compelling messaging and campaigns
- Comfortable communicating with cross-functional teams and leadership
- Ability to manage multiple projects at the same time in a fast-paced environment
- Experience partnering with SDRs and sales teams to coordinate, communicate, and deliver marketing programs
- Experience with Salesforce, Hubspot, Outreach, and/or other similar platforms
Top Skills
What We Do
SparkCognition’s award-winning AI solutions predict future outcomes, prescribe next best actions, and help ensure worker safety. We partner with the world’s industry leaders to analyze, optimize, and learn from all types of data, augment human intelligence, drive profitable growth, and achieve operational excellence.
Our patented AI technologies, including machine learning, deep neural networks, natural language processing, and computer vision lead the industry in innovation and help accelerate digital transformation. Our solutions allow organizations to solve critical problems – prevent unexpected downtime, maximize asset performance, deliver net-zero initiatives, and eliminate accidents, all while avoiding zero-day cyberattacks.
SparkCognition’s products enable organizations to quickly capitalize on their data to provide real-time actionable insights, amplify their return on investment, and redefine best practices. Since inception, we have worked toward perfecting AI to accelerate market adoption and enhance, advance, and safeguard organizations, fostering a smarter, safer, and more sustainable future. To learn more, visit www.sparkcognition.com.
Why Work With Us
At SparkCognition, we have a culture of innovation – we tackle critical challenges with our teams of experts. We invest heavily in advancing the science of AI – our internal research group offers employees the opportunity to drive real scientific innovation. As a result, we have 170+ patents filed/pending in the US and globally.
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