Demand Generation Manager
Reprise empowers enterprise sales and marketing teams to build personalized, interactive demos that lead to greater conversions, shorter sales cycles and more revenue.
For sales and marketing leaders who strive to expertly showcase their products, Reprise is the only enterprise-class demo creation platform that fully integrates live demos, guided demos and product tours to seamlessly show the value of your product at every phase of the buyer's journey.
Launched in 2020, Reprise has been recognized as a leader in G2's winter 2023 report of best Mid-Market Content Experience Platforms. Backed by ICONIQ Growth, Bain Capital Ventures, Accomplice VC, and Glasswing Ventures, Reprise is changing how companies deliver demos.
We value smarts, diversity, and drive. Smarts because we need people that can learn quickly. Diversity because it makes all of our decision-making better. And drive because we are fundamentally operators -- our bias is to get things done. Our foundational principles are such that we believe we have an obligation to conduct our business in a way that advances social good.
Even if you do not meet 100% of the qualifications listed below, please consider applying anyway. We will consider candidates that do not meet all of the listed requirements.
About the Role
As a Demand Generation and Growth Marketing Manager you will be an integral part of campaign strategy and execution for both existing customer expansion and new business acquisition. Your ability to dive into our message, and creatively design, execute and analyze programs across multiple channels will be instrumental to pipeline creation at Reprise.
In this role, you will report directly to the Director of Demand Generation and Marketing Operations. You will work closely with the extended marketing team, BDR team and sales team to successfully execute marketing campaigns.
What You’ll Do
- Participate in design and lead execution of plans to generate pipeline for Reprise
- Coordinate mix of appropriate tactics on a campaign-by-campaign basis with various internal team members and external contractors i.e. Marketing, BDR, Sales, etc.
- Work closely with content and product marketing team members to integrate company and product messaging into campaigns
- Constantly monitor and optimize marketing campaigns
- Write and post creative email and social media content to support in-market campaigns
- Provide and collect feedback on status and success of marketing campaigns
- Understand Reprise’s business, messaging and ICP
Qualifications
- Bachelor’s degree in business, marketing or related field
- 3-5+ years of experience in building and executing campaign plans for a multi-product company, across multiple marketing tactics and platforms: e.g. email, events (digital and in-person), content syndication, nurture sequences, and social media
- Understanding of integrated marketing and the entire marketing mix
- Experience with Salesforce.com, Hubspot, 6Sense, LinkedIn Ads, Google Ads, G2
- Solid B2B writing skills
- Strong project management and execution skills with a focus on driving measurable results
- Highly consultative player who enjoys both planning and execution
- Strength and experience in collaborating across the marketing and sales teams
- A competitive salary for the market
- Open vacation policy
- Health, Vision, Dental Insurance Options, FSA/HSA Options
- Maternity and Paternity leavea
- 401(k)
- Long and short term disability
- The ability to work anywhere in the US - we are a 100% remote company (even prior to COVID)
- Joining an experienced, multiple-previous-startups crew
At Reprise we believe that startups have the responsibility to progress equity in the workplace and beyond. We are not just committed to, but passionate about building a diverse and inclusive work environment. Every candidate seeking to join Reprise is provided an equal opportunity for employment regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, citizenship, disability, gender identity, or Veteran status.