Demand Creation Lead, Amazon

Posted 8 Days Ago
Be an Early Applicant
Bellevue, WA, USA
Hybrid
140K-173K Annually
Senior level
Healthtech • Retail
The Role
Leads Amazon demand creation strategy across Feminine Care and Child Care, integrating retail media, organic content, affiliate, and enterprise media. Owns full-funnel planning, budgets, launch plans, testing, optimization, measurement, and customer partnerships. Collaborates with brand, media, analytics, agency, customer, and Amazon Advertising teams to drive volume, share, profit, and sustainable growth.
Summary Generated by Built In
Demand Creation Lead, Amazon

Job Description

Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional® At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact. 


You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. 


Lead strategic marketing planning and execution to drive holistic demand creation across the Feminine Care and Child Care Amazon business, integrating retail media, organic levers, and enterprise media partnerships to both create and capture demand. Own demand creation on Amazon, influencing shoppers across the full path to purchase and ensuring a cohesive, full‑funnel approach. Provide marketing and consumer expertise to support the development of integrated business plans that efficiently deliver volume, share, and profit objectives. Strengthen strategic partnership with Amazon by aligning brand imperatives to customer business models and delivering actionable insights and thought leadership. 

 

About You


In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. Job responsibilities include:

  • Lead cross‑functional collaboration across Brand, Enterprise Media, Media Analytics, Customer Teams, agencies, and Amazon Advertising to deliver holistic demand creation strategies.  
  • Actively participate in Digital Pods to drive cross‑functional objectives, accelerate decision‑making, and ensure coordinated execution across media, content, and commerce.  
  • Develop insight‑led, full‑funnel programs that integrate retail media, organic levers (Brand Stores, PDPs, content), and enterprise media partnerships to create and capture demand across the Amazon ecosystem.  
  • Partner with agencies and Amazon Advertising to design, activate, and optimize strategies that ladder to brand and customer objectives.  
  • Build and scale a strong test‑and‑learn culture by defining customer‑specific learning agendas, executing experiments, and applying data‑driven insights to continuously improve performance.  
  • Lead annual Amazon marketing strategy, plan, and budget development; strategically allocate investment to balance demand creation and demand capture while delivering volume, share, and profit targets.  
  • Own 360 launch go-to-market demand plans across Feminine Care and Child Care to drive sustainable growth and support brand equity.  
  • Serve as the primary customer contact for demand creation, insights, and joint business planning, strengthening partnerships through collaborative programs and shared growth initiatives.  
  • Provide Digital Commerce leadership and strategic thought partnership within the broader marketing organization, delivering clear POVs, actionable insights, and recommendations to inform enterprise decision‑making. 
  • Own on‑site retail media, affiliate, and organic demand levers, and collaborate with social, national, and video teams to ensure cohesive full‑funnel strategies and a seamless end‑to‑end customer journey into Amazon. 
  • Set optimization and measurement direction for demand creation efforts, defining success metrics, learning agendas, and decision frameworks; partner with analytics and agency teams to interpret performance reporting and translate insights into clear optimization actions and strategic recommendations. 

To succeed in this role, you will need the following qualifications:

  • 5+ years’ experience in consumer promotion, field sales and marketing.
  • Experience should include consumer packaged goods (CPG) industry. 
  • Minimum 1+ years experience in Amazon or performance media, ideally with budgets $10M+ 

Preferred (not essential, but desired): 

  • Master’s degree or MBA is preferred.
  • Experience working with large retail accounts is preferred. 

Led by Purpose. Driven by You.


Total Benefits


We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you.​


Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com​


Flex That Works at Kimberly-Clark
We believe great work happens when people come together with purpose. That’s why we offer a flexible work model that blends remote work with intentional in-person collaboration — helping you connect, grow, and innovate while maintaining the balance you value.


To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.


In the meantime, please check out the careers website.


And finally, the fine print….


For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world, which is why we seek to build a workforce that encompasses the experiences of our consumers.  When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. 


The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position. 


Employment is subject to verification of local policies.


Employment is subject to verification of pre-screening tests which may include drug screening, background check, and DMV check. 


Veterans and members of the Reserve and Guard are highly encouraged to apply.


Kimberly-Clark will support in-country relocation for the chosen candidate for the role. The benefits provided will be per the terms of Kimberly-Clark’s applicable mobility policies. The benefits/policy provided will be decided at Kimberly-Clark’s sole discretion.


#LI-Hybrid

 Salary Range: 140,320 – 173,360 USD At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only.

Primary LocationBellevue Sales Office

Additional Locations

Worker TypeEmployee

Worker Sub-TypeRegular

Time TypeFull time

Skills Required

  • 5+ years of experience in consumer promotion, field sales, and marketing
  • Consumer packaged goods (CPG) industry experience
  • At least 1 year of experience with Amazon or performance media
  • Experience managing budgets of $10 million or more
  • Master's degree or MBA
  • Experience working with large retail accounts

Kimberly-Clark Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Kimberly-Clark and has not been reviewed or approved by Kimberly-Clark.

  • Healthcare Strength — Comprehensive medical, dental, vision, life, and disability coverage are highlighted, with a global Employee Assistance Program and a well‑being hub introduced to support mental and overall health. Company materials and overviews consistently position health benefits as a core part of the package.
  • Retirement Support — A 401(k) savings plan with company match and a profit‑sharing component is emphasized, with plan updates for 2026 detailing auto‑enrollment and a new vesting schedule for recent hires. Filings and benefits summaries underscore retirement as a strong element of total rewards.
  • Strong & Reliable Incentives — Profit sharing, competitive overtime opportunities, and structured annual bonus programs—including a Global Bonus Program for salaried employees—are described as key pay components. Many roles note these incentives alongside base pay as drivers of competitive total compensation.

Kimberly-Clark Insights

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The Company
HQ: Irving, TX
31,171 Employees

What We Do

Kimberly-Clark makes the essentials for a better life with well-known brands that matter every day – at home, school, work and on the go. Throughout our 148 years, we have challenged conventional wisdom to innovate products that better meet the needs of consumers. We have created new categories with top brands like Kleenex®, and redefined categories with Huggies® and U by Kotex®. While growing our $18+ billion global business, we help build careers through collaborative teams that push boundaries and endless opportunities to work with some of the world’s most recognized brands. Our 43,000 employees are changing the world for the better, too, generously giving back to communities and causes around the globe. If innovative thinking and a passion to win inspire you, come Unleash Your Power at Kimberly-Clark.

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