Decision Sciences Analyst

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33701, Saint Petersburg, FL
In-Office
AdTech • Marketing Tech
The Role

Why you will love working for a National Top Workplace


We are a global leader in loyalty marketing

We work with some of the most well-known brands in the world to deliver market-leading, end-to-end loyalty solutions to enable customer experiences. With a strategy-led, technology-enabled approach, we are consistently named an industry leader by Forrester. The programs we deliver reach more than 330M consumers through loyalty. The impact of these loyalty programs affords us deep brand partnerships, owning a niche in the loyalty space where outcomes matter most. 

 

We are a mission and values driven company

Our mission is to grow enterprise value through loyalty for our clients. Every role within Kobie has a purpose and directly contributes to us achieving this mission.  

We are values driven at every point. Over our 30+ year journey, we’ve created a fun, high-trust, transparent workplace. We believe in leadership and ownership. Our hybrid work environment, personal holidays, casual dress code and focus on diversity and inclusion add to a culture that makes our teammates proud. That pride shines through in the work we do for our clients. 


About the team and what we’ll build together

We find actionable insights in our clients’ loyalty data that help drive enterprise value.  We create real time dashboards to inform internal and external stakeholders.

You'll bring your experience with a breadth of marketing techniques, an ease of working with customer data, and an understanding of advanced mathematics and statistical techniques. This position is a client-facing, hands-on role that is responsible for helping shape our clients’ strategic direction for their loyalty initiatives.  


 

How you will make an impact 

  • Play a key role as part of a team responsible for delivering data-driven, actionable customer insights that directly contribute to increased sales/profit through our clients’ customer loyalty programs, while collaborating closely with Strategy and Client Services teams to align on client objectives and deliver impactful results.    
  • Build and maintain audience lists to support the CRM team in executing targeted campaigns and achieving engagement goals.
  • Provide actionable recommendations that drive business objectives by drawing out key insights from in-depth, complex data sources based on a thorough understanding of client’s strategy, success criteria, and program objectives 
  • Develop data visualizations and narratives that make data and analysis consumable by all levels and expertise of internal and external stakeholders 
  • Collaborate with Data Engineering and Business Intelligence teams to design and develop new tools, models, and data sources to support our clients’ business objectives and overcome challenges 
  • Proactively create learning agendas, test plans, and solutions that make attribution unassailable and maximize key KPIs such as incremental ROI and LTV 
  • Manage workflow, scope and prioritization of client requests and Kobie investments 

 


What you need to be successful 

  • 2-4+ years previous relevant customer analytics and/or marketing/CRM experience 
  • Great storyteller with data that can influence senior stakeholders with insights and recommendations 
  • Familiarity with data exploration and data visualization tools like Tableau, PowerBI , or Sigma
  • Demonstrated success using customer segmentation techniques such as RFM, cluster analysis and regression modeling to drive targeted marketing 
  • Solid project management skills and experience in juggling multiple projects at a time 
  • Bachelor’s Degree in Statistics, Marketing, Economics, or Computer Science 
  • Python/SQL programming experience preferred
  • Master’s in Statistics, Economics or Applied Mathematics, or MBA, preferred
  • Proficiency in fundamental marketing and loyalty principles, preferred

 

Our teammates are at the heart of everything we do 

Healthy people are happy people, which makes mental and physical health a top priority at Kobie. From robust health insurance and benefits options to free fitness programs like FitOn, to generous vacation time for yourself, we support your health needs fully. In today’s job market, we know that employees are choosing only what works best for their life. For those that want career growth, Kobie is the perfect place. We have developed a comprehensive people strategy that helps every teammate know how to advance and progress on their career journey. Beyond title progression, Kobie’s competitive pay, 401k matching, annual profit sharing and bonuses all make Kobie a perfect place to build your career. 


Kobie a place for all

We don’t just accept differences – we embrace, share, and celebrate them! 

Employment at Kobie is based solely on a person's merit and qualifications, directly related to professional competence. We do not discriminate against any teammate or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis under the law.   

We are fiercely committed to fostering a workplace where teammates draw upon their own diverse backgrounds, experiences, and perspectives so that they feel welcomed to bring their authentic self to work every day. While our leadership team fully and completely supports our policy of nondiscrimination and equal opportunity, all teammates share the responsibility to ensure we incorporate the principles of equity, diversity, and inclusion throughout Kobie. 

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The Company
HQ: Saint Petersburg, FL
280 Employees
Year Founded: 1990

What We Do

Kobie Marketing is a global leader in loyalty marketing and an industry pioneer, delivering end-to-end strategy, technology.

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