Kobie Marketing

Decision Science Analyst

Posted 25 Days Ago

15 Locations

In-Office or Remote

Mid level

AdTech • Marketing Tech

The Role

Deliver client-facing customer analytics and actionable insights to improve loyalty program KPIs. Build audiences, visualizations, test plans, and collaborate with BI/Engineering to design models and tools that drive targeted marketing and ROI.

Summary Generated by Built In

Join a National Top Workplace

Named a Top Workplace in the USA and Top Remote Workplace, Kobie is where the best minds in loyalty come together, driven by passion and innovation. We’re always looking for talented individuals who are ready to join a collaborative, growth-focused culture. As a partner to some of the world’s most recognized brands, we are leaders in loyalty, helping brands build lasting emotional connections with their consumers.

Join Us from Anywhere

While our headquarters are nestled in sunny St. Petersburg, Florida, Kobie embraces a flexible work environment, offering teammates the freedom to work remotely. We understand the importance of work-life balance and support our team with:

· Flexible Time Off to recharge when needed

· Nine Company-Wide Holidays

· A diverse suite of benefits prioritizing your growth, development, and personal well-being

Discover more about our perks and benefits here.

Kobie is a values-led organization where we believe that everyone is a leader, regardless of their position or role.

About the team and what we’ll build together

We find actionable insights in our clients’ loyalty data that help drive enterprise value. We create real time dashboards to inform internal and external stakeholders. You'll bring your experience with a breadth of marketing techniques, an ease of working with customer data, and an understanding of advanced mathematics and statistical techniques. This position is a client-facing, hands-on role that is responsible for helping shape our clients’ strategic direction for their loyalty initiatives.

How you will make an impact

Play a key role as part of a team responsible for delivering data-driven, actionable customer insights that directly contribute to increased sales/profit through our clients’ customer loyalty programs, while collaborating closely with Strategy and Client Services teams to align on client objectives and deliver impactful results. 
Build and maintain audience lists to support the CRM team in executing targeted campaigns and achieving engagement goals.
Provide actionable recommendations that drive business objectives by drawing out key insights from in-depth, complex data sources based on a thorough understanding of client’s strategy, success criteria, and program objectives
Develop data visualizations and narratives that make data and analysis consumable by all levels and expertise of internal and external stakeholders
Collaborate with Data Engineering and Business Intelligence teams to design and develop new tools, models, and data sources to support our clients’ business objectives and overcome challenges
Proactively create learning agendas, test plans, and solutions that make attribution unassailable and maximize key KPIs such as incremental ROI and LTV
Manage workflow, scope and prioritization of client requests and Kobie investments

What you need to be successful

2-4+ years previous relevant customer analytics and/or marketing/CRM experience
Great storyteller with data that can influence senior stakeholders with insights and recommendations
Familiarity with data exploration and data visualization tools like Tableau, PowerBI , or Sigma
Demonstrated success using customer segmentation techniques such as RFM, cluster analysis and regression modeling to drive targeted marketing
Solid project management skills and experience in juggling multiple projects at a time
Bachelor’s Degree in Statistics, Marketing, Economics, or Computer Science
Python/SQL programming experience preferred
Master’s in Statistics, Economics or Applied Mathematics, or MBA, preferred
Proficiency in fundamental marketing and loyalty principles, preferred

Who we are As a trusted partner, Kobie delivers market-leading, end-to-end loyalty solutions designed to enable customer experiences for the world's most successful brands. We do this with a strategy-led technology approach that uncovers the truth behind what drives consumers on an emotional level. We believe that our team's passion and expertise are the driving forces behind our success and are proud to be named a Top Workplaces in the USA, where the best and brightest in loyalty drive our mission of growing enterprise value through loyalty.

A place for all We celebrate and embrace diversity at Kobie!

Employment at Kobie is based solely on an individual's merit and qualifications, which are directly related to professional competence. We do not discriminate against any teammate or applicant because of race,color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy, or any other characteristic protected by applicable law.

We are fiercely committed to fostering a workplace where teammates can bring their authentic selves to work every day. Our DEI initiatives, including various committees, ensure that principles of equity, diversity, and inclusion are deeply ingrained throughout Kobie. While our leadership team fully supports our policy of nondiscrimination and equal opportunity, it is the responsibility of all teammates to uphold these values.

Ready to join us? If you’re ready to make an impact and grow in a supportive, innovative environment, we’d love to hear from you. Apply today and join the best and brightest in loyalty!