dComm Content Specialist

Unilever is currently hiring for a dComm Content Specialist

Reports to: dComm Lead

Scope: Local

Location: 61 Katherine Street / La Lucia Ridge

Terms & Conditions: Full time

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

JOB PURPOSE

Drive brand-aligned content strategy, ideation, and execution across retailer platforms to deliver best-in-class digital brand presence. This role ensures that every piece of eCommerce content — from product imagery to A+ pages — reflects the brand’s positioning, connects with consumers, and converts at the digital shelf.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

Brand & Content Strategy

• Act as the brand guardian for all eCommerce content, ensuring alignment with brand positioning, tone, and visual identity.

• Partner with brand teams and U-Studio to translate brand campaigns and equity into compelling digital content that drives conversion.

• Develop content creation plans for key launches and activations, identifying storytelling opportunities and innovation across retailer ecosystems.

Content Ideation, Briefing & Execution

• Lead the end-to-end process of content creation — from ideation and brief development to production, approval, and deployment.

• Create clear and inspiring briefs for U-Studio and agency partners that outline strategic objectives, key messaging, and required assets.

• Manage timelines, approvals, and feedback loops to ensure timely and high-quality content delivery across all platforms.

• Review and optimize content performance post-launch, feeding learnings into future briefs.

Retail Media & Platform Excellence

• Partner with Retail Media teams to ensure content and media are fully integrated and optimized for visibility and performance.

• Conduct retailer audits to identify content gaps and opportunities, recommending actionable plans for improvement and brand investment.

• Ensure all content follows platform best practices (7OA, A+, A+ Premium) and is optimized for search and conversion.

Key relationships

• Collaborate closely with brand, shopper marketing, and media teams to ensure a consistent brand narrative across digital touchpoints.

• Co-ordinate with global and regional teams to leverage tools (PIM / KWR / TAB / PCP) and maintain a seamless content workflow.

• Train brand teams on Unilever’s content suite and online principles to drive adoption of best-in-class digital content standards.

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

• Marketing or Business degree

• 3–5 years of experience in digital content, brand management, or eCommerce marketing

• Proven ability to translate brand strategy into impactful digital content

• Strong project management and stakeholder engagement skills

• Experience working with creative and media agencies

• Analytical mindset with the ability to assess content effectiveness and drive continuous improvement

Skills

• Project leadership and business acumen

• Strong numeracy skills

• Ability to deliver operationally, while thinking ahead of the long-term growth strategy

• Cross-functional relationship management

• Strong levels of growth and ownership mindset – a self-starter with a winning and competitive mindset

• Bias for action and drive – willingness to get things done with speed & efficiency, and comfortable working independently to deliver agreed goals

• Consumer and customer focus – curiosity, ability to uncover relevant insights and translate these into actionable plans

• Rigour and order – ability to identify important issues and work through complex problems in an accurate and in-depth way.

• A deep seeded passion for exploding the nutrition category and marketing with a purpose with the consumer always top of mind

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.

• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

• Critical SOL (Standards of Leadership) Behaviors

  • PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.

  • PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.

  • CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.

  • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.

  • AGILITY: Explores the world around them, continually learning and developing their skills.

Unilever embraces diversity and encourages applicates from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. 

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.