Database Marketing Analyst

Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.

Regions is dedicated to taking appropriate steps to safeguard and protect private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates, consultants, and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes, sold, or shared outside of Regions unless required by law. Such information will be stored in accordance with regulatory requirements and in conjunction with Regions’ Retention Schedule for a minimum of three years. You may review, modify, or update your information by visiting and logging into the careers section of the system.

At Regions, the Marketing Channel Delivery Database Administrator provides decision support and direct marketing campaign execution to support marketing needs for the company.

Primary Responsibilities

• Works with marketing Strategy, DIM (Digital and Integrated Marketing), Technology, Data partners and other operations teams in support of inbound or outbound marketing initiatives (or related marketing data)
• Implements traditional direct marketing campaigns and customer centric communications including marketing incentives
• Implements and supports existing, new or changing inbound, real-time marketing interaction strategies and rules which leverage marketing database systems and processes
• Uses Real-Time Interaction Management applications and/or Campaign Generation file tools (i.e. HCL Unica, Salesforce, Pega) and Structured Query Language (SQL) to create targeted marketing campaign files and deliver the data to the appropriate channels whether that is an outbound communication or a real time inbound channel interaction
• Transfers data to and from internal and external partners and systems for campaign implementation
• Provides direct marketing campaign decision support and develops comprehensive campaign requirements/specifications
• Confirms accurate and complete understanding of requirements and seek clarification where needed
• Designs, builds, audits (quality control), and executes marketing campaigns and fulfillment to specifications within expected timeframes
• Ensures marketing offers are provided to downstream operational systems
• Acts as a  data expert as part of the banks Data Governance requirements
• Creates campaign waterfall reports and explains/discusses with key stakeholders
• Identifies campaign audience members that are eligible for campaign offer fulfillment
• Ensures correctness and quality of campaigns to ensure the right message is delivered to the right person
• Monitors and tracks systems and marketing interaction performance using established key metrics and performance indicators
• Reviews ongoing outcomes of business logic/strategy and next best action presentment and disposition volumes and metrics

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

Requirements

• Bachelor’s degree in Applied Mathematics, Business Analytics, Marketing, Management Information Systems (MIS), or related field
• Four (4) years of experience in analytics-based Marketing and/or Database Marketing
• Four (4) years of experience querying relational databases such as Oracle and performing applicable data analysis
• Strong knowledge of IBM Campaign and Interact workflow processes as well as SQL
• Strong understanding of database marketing techniques and complex relational database systems

Preferences

• Basic knowledge of the financial services industry and applicable products, services, and data
• Two (2) years of experience in database marketing working with campaign strategies and execution
• One (1) year of practical experience in coding, testing, and implementing campaign data initiatives using real time decision-making marketing technology or campaign management tools such as HCL Unica Interact, Salesforce or Pega Customer Decision Hub or Oracle Real Time Decisions
• Statistical Analysis System (SAS) certified Base Programmer, SAS Certified Advanced Programmer, or IBM Interact Advanced Topics 9.x, Tableau

Skills and Competencies

• Ability to manage multiple priorities simultaneously
• Ability to learn additional systems as needed
• Ability to research, analyze data, and derive facts
• Ability to work in a team environment when applicable
• Ability to work under pressure and meet deadlines
• Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
• Strong verbal, written communication, and organizational skills
• Strong work ethic and self-motivation

This position may be filled at a higher level depending on the candidate’s qualifications and relevant experience.

Position Type

Compensation Details

Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.

The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.

Job Range Target:

Minimum:

Median:

Incentive Pay Plans:

Benefits Information

Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.

• Paid Vacation/Sick Time

• 401K with Company Match

• Medical, Dental and Vision Benefits

• Disability Benefits

• Health Savings Account

• Flexible Spending Account

• Life Insurance

• Parental Leave

• Employee Assistance Program

• Associate Volunteer Program

Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions’ benefits, please click or copy the link below to your browser.

https://www.regions.com/about-regions/welcome-portal/benefits

Equal Opportunity Employer/including Disabled/Veterans

Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.