Senior Strategist, Consumer and Cultural Insights at Pearson

| Phoenix – Mesa – Scottsdale, AZ
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Position Purpose:

At Pearson, we're committed to a world that's always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it's one child in our own backyard or an education community across the globe.

To succeed at making the best learning experiences for our audiences everywhere, we need world-class insights on the forces, dynamics, and values shaping trends and behavior.

Pearson's Global Consumer Research & Insights team is looking for a Strategist/ Specialist, Consumer and Cultural Insights - this is a hybrid role at intersection of data science, cultural analysis & brand performance that combines strategic and technical responsibilities to enhance our insights capabilities and navigate the consumer and cultural landscape.

We require an insights expert/strategist who is growth-focused, cultural trends-obsessed, with an ability to think strategically, obsess about the details and implement with speed - with a primary focus on our direct-to-consumer division, but the ability to socialize these best practices company-wide.

Key Responsibilities:

  • Brief Interpretation: Comprehends internal stakeholder research questions, and able to turn their uncertainty into clear, executable (research) questions/inquiries
  • Secondary /Desk Research : Performs robust and diligent intel gathering from across the web and with internal trend resources, pulling disparate signals together to make sense of cultural change
  • Data Analysis: Work with the Analytics team to identify research/data gaps, develop hypotheses, and gain a more comprehensive view of the audience, category landscape or opportunity at large
  • Trend & Culture Intelligence: Develop actionable and inspiring consumer + cultural trend presentations and internal thought pieces tied to our key brand priorities and strategies; manage trend databases/sources and craft bespoke presentations without external vendor support
  • Strategic Synthesis: Distill large of amounts of information into concise, visually impactful insights presentations: Leverage PowerPoint, infographic, and story-telling tools as needed with strong attention to detail, taking pride in creating clean, well-designed presentation formatting.
  • Support: Support the senior department leads in shaping strategic insights reports, as well as furthering thought-leadership both internally and externally; own the creation of synthesized deliverables(s) and coordinate/lead trend presentations
  • Partnership: Proactively partner with consumer researchers and insights team members across the lines of business to identify insight gaps, develop hypotheses, and gain a more comprehensive view of the consumer landscape and opportunity
  • Facilitation: Presenting to groups and moderating insights workshops (to drive insight activation) in both physical and digital/remote formats
  • Primary Research: When needed, spearhead the design and execution of custom qualitative and quantitative consumer research via vendor partners: Including research briefs, vendor management, presentation, and ideation.

Must Have Attributes:

This role demands an appreciation for meta synthesis (agnostic to data source or research method). It also demands an appreciation for strategic imagination, high-impact storytelling, and curiosity. Direct experience leveraging cultural trends + insights to drive impact within a business is required. Experience with semiotics a plus.
  • Bachelor's degree with a minimum 4-7 year(s) of experience in related fields; MBA a plus
  • Experience leading primary research and/or managing primary research vendors required
  • Tools Proficiency:Word, PowerPoint, and Excel skills are required
  • Previous agency strategic planning or consulting experience, a plus
  • A mix of corporate and agency research background, a plus
  • Resourcefulness: Must be able to creatively use resources to proactively solve problems and get the job done
  • Proactive: Stay up-to-date and engaged with cultural trends to bring fresh, relevant points of view to the development of strategy and creative (and, to inspire the rest of the team)
  • Scrappy & Curiosity : Eagerness to roll up the sleeves and get dirty from research, turning over all rocks and willing to learn (about culture, the consumer and brand strategy)
  • Passionate about people and cultures , why they behave as they do, what drives and motivates them individually and collectively
  • Strong communication skills : extraordinary writing, visual storytelling, and presentation skills to bring ideas to life.
  • Ideas driven - You have the capacity to be open to new ideas and comfortable exploring areas where there are no right answers.
  • Interpersonal and relationship-building skills : You will bring with you anetwork of relationships, and a track record of excellent internal stakeholder management at all levels, seen as a trusted advisor to team leadership.
  • Global Perspective and Learning Agility : You take a systematic, structured view of situations, while staying focused on the big picture. You have experience operating in a global environment and are able to demonstrate cultural agility.

The anticipated starting salary range for Colorado-based individuals expressing interest in this position is

$100 - 140K. This position is eligible to participate in an annual incentive program.

Benefits available to eligible employees can be seen at: https://pearsonbenefitsus.com/

#LI-POST

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose - to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world's leading learning company. Learn more at pearsonplc.com.

Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racistcompany in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.

To learn more about Pearson's commitment to a diverse and inclusive workforce, please click here: http://www.pearson.com/careers/diversity-and-inclusion.html

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need.All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.

Job: MARKETING

Organization: Corporate Marketing & Communications

Schedule: FULL_TIME

Req ID: 3555
More Information on Pearson
Pearson operates in the Edtech industry. The company is located in Chandler, AZ, Iowa City, IA, Minneapolis, MN, Tupelo, MS, Concord, NH, Hoboken, NJ, Albuquerque, NM and San Antonio, TX. Pearson was founded in 1871. It has 29811 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 1647 open jobs at Pearson, click here.
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