We are the world's learning company with more than 20,000 employees operating in 70 countries. We combine world-class educational content and assessment, powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people.

We value diversity and inclusion. We value the power of inclusive culture, so we embed diversity and inclusion in everything we do.

Pearson promotes a company culture where differences are embraced as strengths, opportunities are equal and accessible, consideration and respect are the norm, and all employees are given the chance to reach their full potential. Through our talent, we believe that diversity and inclusion make us a more innovative and vibrant company. People are at the center of our company. We are committed to a sustainable environment and workplace ecosystem where talent can learn, grow, and thrive.

To learn more about Pearson's commitment to a diverse and inclusive workforce please click here.

Summary

The Senior Analyst Performance Reporting (Enterprise) optimizes and manages marketing spend and analyzes performance throughout the sales pipeline. They help connect media performance to student and start production, interfacing with our marketing, recruitment, and finance teams to develop reports, identify trends, and communicate actionable insights. They are responsible for helping create spend budgets based on partner and leadership investment expectations, adjusting targets based on trend analyses, and providing oversight of our performance to those goals.

General Responsibilities

• Optimize/manage campaigns by channel, program, vertical, and brand
• Collaborate with Enterprise delivery teams, marketing, recruitment, leadership, media, and finance to adjust inquiry, spend, application, and student goals
• Management of campaigns through reports and meeting rhythms
• Follows strategic oversight of the Senior Director, Enterprise Delivery Partner
• Co-ownership of budgets associated with each program and partner and at each stage of the learner engagement pipeline
• Performance reporting to the Enterprise delivery team, account management, Senior Manager Performance Reporting, and VP of Acquisition
• Helps consolidate, manage, and provide oversight of the combined efforts of each media channel from pre-inquiry stages through to start

General Qualifications

• 4-year degree from an accredited institution in Marketing, Finance, Analytics, Media or equivalent discipline OR appropriate combination of experience and education
• Minimum of 5 years' experience in marketing, finance, media planning, and/or project management
• Must be well-versed in all types of traditional and digital media at every stage of the media funnel
• Experience in the management and development of budgets and media campaigns is required
• Experience in the management and development of recruitment metrics is required
• Strong analytical skills
• Proficiency in Excel, Tableau, SQL, and Salesforce
• Experience in direct response marketing highly preferred
• Experience in the higher education industry highly preferred

Supervisory Responsibilities

One direct report: Performance Analyst (Enterprise)

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose - to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world's leading learning company. Learn more at pearsonplc.com.

Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racistcompany in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.

To learn more about Pearson's commitment to a diverse and inclusive workforce, please click here: http://www.pearson.com/careers/diversity-and-inclusion.html

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need.All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.

Job: MARKETING

Organization: Virtual Learning

Schedule: FULL_TIME

Req ID: 3279