Business Manager - Marketing Analytics & Strategy at Capital One (Washington DC)
As a Business Analysis Manager at Capital One, you will apply your strategic and analytical skills to major company challenges. You'll team with world-class professionals to develop and test strategies that ultimately impact the bottom line. And you will do it all in a collaborative environment that values your insight, encourages you to take on new responsibility, promotes continuous learning, and rewards innovation.
Small Business Bank (“SBB”) is entering an exciting time focused on serving the needs of small business owners coming out of the pandemic. We have been recognized as a top business banking provider by J.D. Power and are ready to take our relationships to the next level. To help us do that, we are looking for a well-rounded Manager to shape, influence, and execute our Marketing strategy and roadmap within SBB. Exciting questions that you may tackle include: “What is the optimal mix of marketing investments and channels to generate deposit account acquisitions?” “How do we help keep our bankers top of mind for our existing clients?” “How can we surprise and delight our customers to create long-lasting loyalty and advocacy?”
The ideal candidate will be comfortable tackling ambiguous marketing challenges and pursuing initiatives that may never have been done in SBB in the past. This role will require the Manager to fully own marketing campaigns end-to-end from idea conception to execution, with responsibilities to include structuring the campaign design, conducting robust economic analyses, and influencing cross-functional partners (e.g., business partners, creative teams, legal) to get things done. Additionally, this role will have an incredibly broad scope and high visibility, while playing at the interaction between Marketing, Strategy, and Analytics. It is a perfect role for those who have interest in honing their skills in these three areas and seeing how they come together to drive business growth.
Strategic leadership: Develop business strategies that will drive growth, profitability, and competitive success for Capital One in the face of shifting consumer and regulatory demands
Leadership: May manage and develop 1-2 analysts. Coaching and mentoring associates with a goal of developing and retaining talent at Capital One
Product: Develop and implement new product and pricing strategies for various lending products; lead product level modeling/analytics
Marketing: Lead direct-to-consumer marketing efforts for select products, and strategic intent for products distributed through the retail channel. Build targeted insights to inform the design and development of new customer experiences, as well as breakthrough technology and concepts designed to deliver on new go-to-market strategies
Execution: Manage and sequence delivery of business intent, build business requirements and execute against the product strategy. Oversee multiple projects and programs concurrently
Partnership: Work closely with colleagues across Capital One including: IT, Sales, Operations, Finance and others to drive improvement in quality, volume, service, and profitability
Strategic & analytic orientation: A proven track record of decision making and problem solving based on analytics. Conceptual thinking skills must be complemented by a strong quantitative orientation, given that a large part of the business is based on rigorous analytic marketing & credit risk management
Strong business judgment, leadership and integrity: He/she should be a tenacious decision maker, able to bring a healthy, aggressive, yet responsible approach to business
Solid people leadership experience: Ability to build and leverage the capabilities of a high-performing team, as well as business partners across the enterprise. He/she should foster innovation, drive critical decisions, hold business partners accountable, and be able to consistently deliver results
Strong executive communication skills: Impeccable written and oral communication credentials, coupled with strategic influencing skills and the ability to drive agreement through intellect, interpersonal and negotiation skills
Clear results orientation: display an intense focus on achieving both short and long term goals. He/she should be able to drive and execute an agenda in an uncertain and fluid environment
Successful track record of thriving in a fast paced, entrepreneurial and dynamic environment. Previous consulting experience is a plus
At least 2 years of experience in analysis
Master’s Degree in Business or quantitative field such as Finance, Economics, Physical Sciences, Math, Statistics, Engineering
5+ years of experience in analysis
2+ years of experience in financial services
1+ year of experience in consulting
2+ years of experience in people management
Capital One will consider sponsoring a new qualified applicant for employment authorization for this position.
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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).