Data Strategy & Analytics Senior Analyst

Posted Yesterday
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Philadelphia, PA, USA
In-Office
74K-85K Annually
Senior level
Agency
The Role
Leads client-facing marketing analytics and data strategy initiatives, including cross-channel performance storytelling, measurement roadmaps, campaign reporting, custom analysis, and optimization recommendations. Owns client data technology stacks, ensures accurate data feeds, develops visualization and analytics solutions, presents insights, manages client relationships, and mentors peers. The role requires digital media analytics experience, data visualization, marketing measurement, SQL and analytics infrastructure familiarity, and strong communication skills.
Summary Generated by Built In

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels.

Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Places to Work in 2022, and Digiday named Kepler the Most Innovative Media Agency in both 2025 and 2026, validating our investment in our team, our tech, and our clients.

  • We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face
  • We're growing. For you, that means unparalleled development opportunities and a role in shaping the direction of the company
  • We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it

Kepler is seeking a growth-oriented and data-driven Data Strategy & Analytics (DS&A) Senior Analyst to support this mission. This is a hybrid role – you will have the opportunity to lead the client engagement, developing deep relationships with clients and agency partners, in addition to providing data, measurement strategy, and analytical support. You’ll build knowledge and expertise in specific solutions across analytics, measurement, and advertising technology, as well as opportunities to teach and mentor analysts and peers.

The position requires strong quantitative and communication skills, business acumen to understand and advance client marketing strategy, a technical mind to operate and leverage the latest adtech platforms, and a desire to be part of a tightly knit team that’s out to change the industry.

Key Responsibilities: 

  • Lead data storytelling efforts, interpreting marketing performance data and crafting a holistic and succinct cross-channel performance story with actionable insights
  • Support your DS&A leader and work with peers to contribute to each client’s measurement roadmap
  • Manage client relationships and cultivate an understanding of key business questions and success drivers
  • Develop regular reporting on client campaign performance, working with Kepler and partner agency teams to establish strategic recommendations in response to data trends
  • Develop, manage, and execute against, a queue of custom analyses to uncover insights that support optimizations
  • Utilize your natural curiosity to advance client-specific measurement programs and create new solutions
  • Own the full data tech stack for your client teams, ensuring accurate data feeds into automated Kepler tools, our visualization platform, and your own analytics workstreams
  • Grow the collective knowledge of the DS&A department, presenting learnings from your accounts to the rest of the team and providing feedback on department tools and Kepler’s internal technology platform, Kip

Desired Skills and Experience: 

As this is a hybrid role, there is a range of “ideal” candidates. Strong candidates may have client service experience with a strong desire to build technical/quantitative skills, or they may have marketing analytics background with a passion for data storytelling and a strong desire to build client management experience. If a candidate primarily has a client service background, they should be prepared to demonstrate strong interest, aptitude and relevant experience with data storytelling, marketing measurement, and performance analysis. If candidate has a technical background, they should be prepared to demonstrate strong interest, aptitude and relevant experience with direct client communication and relationship management. All candidates should possess most of the following skills/experiences:

  • 1-2+ years of experience of working with data for major digital media platforms (e.g. Google Marketing Platform, Meta, LinkedIn, etc.) across a range of digital channels (Search, Display, Social, Video, and Email). Experience in pharmaceutical or healthcare verticals preferred.
  • Proven success at communicating complex insights and analytics, and establishing direct relationships with client stakeholders.
  • Hands-on experience using platforms like Datorama, Looker, Power BI, and/or Tableau to organize and visualize data, and develop strategic insights.
  • Comfort with modern marketing data infrastructure, including ETL tools and data storage solutions, shaping the data’s downstream impact on analytics and insights; experience using SQL for analytics preferred.
  • Experience working with Google Analytics or Adobe Analytics for website tracking and insights; experience using tag management systems like GTM preferred.
  • Familiarity with adtech’s influence on targeting and measurement, and how emerging solutions are shaping the industry.
  • Appetite for learning new technologies and interest in building tools with Kepler tech, cross-team collaboration, and AI support.
  • Excellent listening, written and verbal communication skills, with experience presenting to clients.
  • Effective time management skills – ability to prioritize and meet deadlines and help your team to do the same.

Total Compensation: 

  • Base Salary: $73,500 - $85,000

Benefits:

  • Healthcare/Dental/Vision
  • Unlimited PTO
  • Group RRSP Contributions
  • $75/mo Wellness Stipend
  • $100/mo Mobile Phone Stipend
  • $50/mo Internet Stipend
  • $500/yr Annual Learning Stipend
  • $2,000/yr Annual Tuition Stipend
  • One-time $200 New Hire Home Office Equipment Stipend
  • Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
  • Annual Work From Anywhere 4 weeks per year

Kepler is a people first organization. If this roles piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others. 

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Skills Required

  • 1-2+ years of experience working with data for major digital media platforms across search, display, social, video, and email channels
  • Experience with platforms such as Datorama, Looker, Power BI, and/or Tableau for data organization, visualization, and strategic insights
  • Experience with marketing data infrastructure, including ETL tools and data storage solutions
  • Experience using SQL for analytics
  • Experience using Google Analytics or Adobe Analytics for website tracking and insights
  • Experience using tag management systems such as Google Tag Manager
  • Proven success communicating complex insights and analytics
  • Experience establishing direct relationships with client stakeholders
  • Familiarity with adtech’s influence on targeting and measurement
  • Excellent written and verbal communication skills, including client presentations
  • Effective time management and ability to prioritize and meet deadlines
  • Experience in pharmaceutical or healthcare verticals

Kepler Group Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Kepler Group and has not been reviewed or approved by Kepler Group.

  • Fair & Transparent Compensation — Fairness is supported by a clearly described approach using defined salary bands, annual/merit-based increases, and market adjustments. Transparency appears to improve predictability around how pay is set and adjusted over time.
  • Pay Growth & Progression — Pay increases are described as occurring through annual and merit cycles, with market adjustments used when benchmarks change. One-off agency-wide pay increases have also occurred when compensation was perceived as lagging.
  • Leave & Time Off Breadth — Time off is positioned as generous, with minimum days enforced and additional wellness time described. Unlimited PTO and seasonal perks like summer Fridays are also part of the time-off experience for some.

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The Company
HQ: New York, NY
554 Employees
Year Founded: 2012

What We Do

Kepler provides digital and database services to Fortune 500 clients in the financial services, retail, healthcare and other industries. Our core services revolve around helping clients use data to power more dynamic and personalized marketing - including programmatic media services, CRM strategy, and management and marketing systems integration. Utilizing our proprietary Kepler Intelligence Platform™, we actively manage client programs in over two dozen countries worldwide.

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