Accepting applications until: 14 March 2025Job Description
Data Strategist, Outdoor
At Global, we think big, work hard, and never stand still. We’re the proud home of the best media and entertainment, driven by our talented and passionate people. Our mission? To make everyone’s day brighter— our Globallers, our audiences, our partners, and our communities. Whether we’re in the studio, building world-class technology, or securing record Outdoor advertising partnerships, we make sure we’re doing it as a team.
Your Role: Data Strategist, Outdoor
In this role you will be part of Global’s Commercial Data Strategy team, where you will deliver data-driven solutions and impactful insights to our clients and internal stakeholders across OOH and prOOH.
You will work closely both internally across the Commercial Department, and with our agency and specialist partners to improve the value of our data products and promote data-driven campaigns. You will also play a key role in helping craft the future development of Global’s OOH data proposition.
As a Data Strategist, Outdoor at Global, You will:
Key Responsibilities
- Drive integration of data-led targeting into campaign planning across agency & specialist teams and develop strategies to increase use, revenue, and reputation of Global’s data capabilities in market
- Scope and lead data on-boarding opportunities with key clients
- Upskill sales teams in data literacy to enable best-in-class use of data on daily basis
- Work alongside Senior Data Strategist - Outdoor to understand and contend with headwinds in market pertaining to data uptake and usage
- Ensure our data capabilities are compellingly articulated to clients in proposals and brief responses
- Ensure data insight is of consistently high quality at every stage of process
- Build strong alignment with colleagues across the Commercial Department so that data is used in the right way, at the right times, and to full effect
- Handle direct reports, including defining their responsibilities, leading all aspects of their delivery and crafting their professional development, if applicable
What You’ll Love About This Role
Think Big: dynamic workload with projects ranging from traditional OOH campaigns to building innovative programmatic buying opportunities Own It: responsibility for helping develop and drive Global’s data story in market, across specialists and agencies Keep it Simple: clearly and concisely extracting insights from large datasets and communicating these to stakeholders in accessible and compelling ways Better Together: working with Data Strategist, Audio to explore how best to plan and develop cross-channel capabilities and data propositions in market
What Success Looks Like
In your first few months, you’ll have:
- Gained proficiency in Global’s OOH portfolio and market offerings, including DAXO
- Worked to establish the role of Commercial Data Strategy across the commercial agency patches
- Attended/led meetings with key clients
- Set a personal development plan and defined ways of working with direct reports, if applicable
What You’ll Need
- Ability to translate complex datasets and products into simple, compelling, market-facing propositions
- Experience presenting to, building relationships with, and influencing customer and/or internal stakeholders
- Strong analytical skills with attention to detail
- Positive attitude especially when under pressure coupled with great time management
- Proven stakeholder management
- Good knowledge of the wider media landscape and how Outdoor fits in
- Experience of working alongside technical, operational and sales team
- Proven people management experience
- Ability to work collaboratively with partners from multiple teams across all areas of the business
- Understanding of systems such as Alteryx, Microsoft Office Suite, and Tableau/Qlik (optional but desired)
- Commercial nous
- Coaching and Development: Nurturing talent by empowering and guiding individuals to unlock their potential
- Building Trust: Creating and maintaining an inclusive environment where diverse views and experiences are welcomed and celebrated in your team
Creating a place we all belong at Global
We are dedicated to creating a place where different voices are represented, amplified and celebrated. We know that we can’t serve our diverse audiences without first celebrating it in our people, which is why we’re passionate about creating an inclusive culture where every Globaller can belong. So, no matter who you are or where you are from, you can find your place at Global.
As a business, we believe in the importance of a healthy work-life balance and the value of a flexible and agile workforce. Therefore, we operate a Smart Working approach. If you need us to make any reasonable adjustments during your recruitment process, drop us an email at [email protected], we’ll be happy to help.
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What We Do
The UK and Europe’s largest Radio & Outdoor company, Global is home to respected, national market-leading media brands broadcasting across the UK on DAB & FM and around the world on Global Player, including Heart, Capital, LBC, Capital XTRA, Capital Dance, Classic FM, Smooth, Radio X and Gold. Global Player allows listeners to enjoy all of Global’s radio brands, award-winning podcasts, and expertly curated playlists, in one place in app, on web and on smart speakers. Global is also one of the leading Outdoor companies in both the UK & Europe, with over 253,000 sites reaching 95% of the UK population. Global’s extensive and diverse outdoor portfolio encompasses Transport for London’s Underground network, almost all major UK airports including Gatwick, the UK’s largest portfolio of roadside posters and premium digital screens in prime locations, as well as the UK’s largest network of buses including all major cities. On-air, on Global Player and with our outdoor platforms combined, Global reaches 51 million individuals across the UK every week, including 26.3 million on the radio alone.
