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OpenX is an ad tech company that drives optimal value for advertisers through high-scale marketplaces across all screens
The Role
The Data Steward ensures data accuracy, consistency, and governance within Salesforce, improving data models and reporting accuracy while supporting decision-making across OpenX's AdTech ecosystem.
Summary Generated by Built In
Company at a Glance
OpenX is focused on unleashing the full economic potential of digital media companies. We do this by making digital advertising markets and technologies that are designed to deliver optimal value to publishers and advertisers on every ad served across all screens.
At OpenX, we have built a team that is uniquely experienced in designing and operating high-scale ad marketplaces, and we are constantly on the lookout for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising.
The CRM Data Specialist will ensure data accuracy, consistency, and governance within Salesforce while integrating with other platforms across OpenX’s AdTech ecosystem. This role will also be instrumental in improving data models, reporting accuracy, and automation to enable scalable and efficient decision-making.
The ideal candidate is a Salesforce expert with deep experience in the AdTech landscape, programmatic advertising, and data governance. They will play a key role in streamlining buyer and seat mapping, enhancing attribution models, and improving cross-platform data synchronization to support business growth.
Key Responsibilities
- Salesforce Data Governance & Integrity
- Establish and enforce data governance best practices within Salesforce to improve data integrity, accuracy, and consistency.
- Lead the clean-up, structuring, and automation of buyer and seat mapping processes.
- Design and maintain data models that align with business objectives and evolving AdTech strategies.
- Define guiding filters and validation rules to ensure accurate data entry and enforce system-wide integrity controls.
- Implement data lineage tracking and auditing for compliance with SOC2, GDPR, and SOX regulations.
- Salesforce Optimization & Cross-Platform Integration
- Partner with RevOps, Finance, and Product teams to ensure Salesforce is accurately capturing and reporting revenue and performance insights.
- Develop and manage automated workflows and integrations to streamline data exchange between Salesforce, JsonDB, Seismic and other systems.
- Work closely with IT and system owners to optimize Salesforce integrations with internal platforms and data warehouses (Curation Platform, Seismic, ADP, BQ, etc.)
- Create and maintain Looker, Salesforce, and Jira dashboards/reports that provide real-time insights into revenue, buyer behavior, and inventory performance.
- Data Quality Reporting & Analytics
- Design and maintain data integrity dashboards to monitor data completeness, logical consistency, and reporting accuracy.
- Work with Analytics and Commercial teams to enhance deal source tracking, forecasting, and buyer performance reporting.
- Implement proactive monitoring systems that detect discrepancies in revenue, spend, and buyer data, minimizing operational disruptions.
- Partner with Product teams to define taxonomy and naming conventions that standardize platform data structures.
- Process Improvement & Stakeholder Collaboration
- Lead cross-functional data governance meetings to ensure alignment on Salesforce enhancements, data accuracy, and reporting needs.
- Establish and document best practices and training for Salesforce data entry, governance, and reporting.
- Collaborate with Revenue Operations to improve deal attribution models and optimize buyer segmentation.
- Drive Salesforce enhancements that improve reporting transparency for internal stakeholders, publishers, and advertisers.
Required Qualifications and Skills
- Experience & Industry Knowledge
- 4-6 years of experience in data stewardship, revenue operations, or Salesforce administration, preferably in AdTech, programmatic advertising, or digital media.
- Strong understanding of Salesforce architecture, data models, and integrations with enterprise systems.
- Experience working with programmatic advertising data (e.g., buyer-seat mapping, inventory forecasting, deal tracking).
- Familiarity with SOC2, GDPR, SOX, and other data compliance requirements.
- Technical Skills
- Expert-level Salesforce skills (Admin and/or Developer certifications preferred).
- Proficiency in SQL, Looker, and Google BigQuery for data extraction and analysis.
- Experience with ETL processes and API integrations between Salesforce and AdTech platforms.
- A plus is a strong knowledge of Python or other scripting languages to automate data processes.
- Soft Skills
- Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
- Excellent communication and stakeholder management abilities.
- Detail-oriented and highly organized, with a proactive approach to data governance and process improvement.
- Comfortable working in a fast-paced, cross-functional environment.
OpenX VALUES
Our five company values form a solid bedrock serving to define us as a group and guide the company. Our values remind us that how we do things often matters as much as what we do.
WE ARE ONE
We are one team. There are no exceptions. We are a group of strong and diverse individuals unified by a shared mission. We embrace challenges and win together as a team. We respect and care about our colleagues and cultivate an inclusive culture
WE ARE CUSTOMER CENTRIC
We innovate on behalf of our customers. We understand, respect, and listen carefully to our customers. We build great products to solve our customers’ problems. We manage our customers’ expectations clearly and honestly. We are a trusted partner to all of our customers - we act with integrity at all times. We care.
OPENX IS OURS
We are all owners of OpenX
We all have a voice to improve OpenX
We stake our personal and professional reputations on the excellence of our work
We are not interested in just "doing our jobs"; we take ownership to drive results
WE ARE AN OPEN BOOK
We understand and respect what each of us does. We are eager to teach and share what we know with others, both internally and externally. We are eager to learn from others and we ask questions internally and externally.
WE EVOLVE FAST
We take responsible risks and own and learn from our mistakes. We recognize and repeat success. We actively seek out and provide constructive feedback. We adapt quickly and embrace change. We tackle growth and learning with real urgency. We are endlessly curious.
OpenX TRAITS
Our three traits capture what makes a great team member at OpenX.
HUMBLE
Ideal team players are humble and demonstrate integrity. They put the team's success above their own, share credit generously, and value collective achievements. They are self-assured, open to coaching, and committed to continuous learning.
DRIVEN
Ideal team players are results-driven and motivated. They are curious, always seeking more to do, learn, and take on. As proactive problem-solvers, they take initiative without needing external motivation. They continuously think about the next steps and opportunities for improvement.
SMART
Ideal team players are smart and possess the intellectual acumen to understand the complexities of our organization and industry. They are interpersonally intelligent, good communicators, and exemplify sound judgment in their interactions across the company to foster a collaborative environment.
OpenX is committed to equal employment opportunities.
It is a fundamental principle at OpenX not to discriminate against employees or applicants for employment on any legally-recognized basis including, but not limited to: age, race, creed, color, religion, national origin, sexual orientation, sex, disability, predisposing genetic characteristics, genetic information, military or veteran status, marital status, gender identity/transgender status, pregnancy, childbirth or related medical condition, and other protected characteristic as established by law.
OpenX Applicant Privacy Policy
Applicants can review our Applicant Privacy Policy at any time by visiting the following link: https://www.openx.com/privacy-center/applicant-privacy-policy/.
Effective Date: November 21, 2024
Top Skills
Api Integrations
ETL
Google Bigquery
Jsondb
Looker
Python
Salesforce
SQL
What the Team is Saying
Cassie Nufable
Senior Manager, FP&A
Rachel Tugender
Sales Director
Ben White
Director of Engineering
Qixuan Yu
Data Scientist II
Nathan Rideout-Cadieux
Director, Buyer Development
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The Company
What We Do
OpenX is focused on unleashing the full economic potential of digital media companies. We do this by making digital advertising markets and technologies that are designed to deliver optimal value to publishers and advertisers on every ad served across all screens.
Why Work With Us
At OpenX, we value curiosity, innovation, and diversity. We are passionate about pushing the boundaries of ad tech and finding new ways to deliver value to our partners and we know our best chance of delivering is by creating diverse and inclusive teams where employees can do their best work being their authentic selves.
Gallery
OpenX Technologies Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Typical time on-site:
Not Specified
