FocusKPI is seeking a Data Scientist with MMM (Market Mix Modeling) to enable deep media insights through advanced analytics for our client, one of the largest retailers/e-commerce companies in the U.S.
Work Location: Remote in the U.S.
Duration: 6-month contract with potential for extension and conversion, depending on budget and performance
Pay range: $50+/hour
Responsibilities:
- Perform hands-on coding to retrieve and analyze large datasets using Python and SQL
- Integrate disparate data sources and leverage state-of-the-art analytics best practices to deliver integrated, actionable insights to partners and stakeholders
- Manage and streamline the data extraction process with great attention to detail
- Assess the potential usefulness, validity, and rigor of new data sources
- Work witha cross-functional team to ensure that the quality of the data is of the highest standard
- Help with media mix models to connect the impact of marketing tactics and business short-term and long-term outcomes
Qualifications:
- Ph.D. degree in statistics/mathematics, engineering, computer science, economics, or a related field
- 3+ years of industry experience in a data, analytics, and data science role
- Experience with advertising, measurement, and/or digital marketing analytics
- Experience with advertising technology platforms, Ad servers, DSPs, DMPs, etc.
- Proficient coding skills (SQL/Python/R)
- Deep knowledge of relational database capabilities and experience with big data technologies (Hive/Hadoop)
- Proficient BI/BA data visualization tools (Tableau, Power BI, ThoughtSpot, Looker, etc.)
- Experience working with Marketing Mix Modeling (MMM) and/or Multi-Touch Attribution Models (MTA)
- Experience with Modeling and Machine learning
- Experience with cloud technologies such as GCP, AWS, and Azure
- Experience in integrating, structuring, and analyzing large amounts of data from diverse sources
- Strong project management skills, attention to detail, and documentation skills.
- Strong written and verbal communication with the ability to communicate complex technical topics clearly to a range of audiences and to ‘tell a story that provides insight into the business
- Passion for working in a fast-paced agile environment.
- A collaborative mindset and sense of curiosity
- Experience with predictive modeling algorithms and optimization techniques
- Experience applying statistics to business problems
Thank you!
FocusKPI Hiring Team
Founded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley, California with an East Coast office in Boston, Massachusetts.
Top Skills
What We Do
FocusKPI brings deep domain experience in business and marketing analytics to enable our clients to unlock growth-driving insights from data. We help our clients develop action-oriented analytics and data science products that are customized to company-specific needs and integrated into their platforms for ongoing use. Our Accelerators, a toolbox of frameworks and models built over 10+ years, fast-track projects by capitalizing on our experience.
Capabilities:
Predictive Analytics
AI / Machine Learning
Measurement
Text Analysis
Key Industries Served:
Retail Media
B2B & B2C Sales, Marketing, and Merchandising
Software & Applications
