Senior Data Science Manager, Marketing

The Data Science team at Asana is pivotal in fulfilling our mission by fostering a data-driven approach in shaping both our product and business strategies. In your role on the Marketing Data Science team, you will be a key player in using data and scientific techniques to enhance Asana’s marketing effectiveness. You will work closely with marketing leadership and the wider Asana data community, unearthing new opportunities to advance our marketing capabilities and efficiency. You will lead a team of data scientists, collaborating with marketing leadership to influence overall marketing strategy. Your enthusiasm for mentoring and leading a team will be matched by your drive to solve complex technical challenges.

This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

What you’ll achieve:

• Propel the Marketing Data Science team in executing its roadmap aimed at enhancing marketing initiatives, including projects like Lead Scoring, Media Mix Modeling (MMM), Multi-touch Attribution (MTA), and Spend Optimization.
• Lead and nurture a team of over four data scientists at varying levels, guiding their professional growth and expanding the team as necessary for ongoing business success.
• Collaborate with marketing leadership to pinpoint how data science can be further integrated into Asana's business approach.
• Take on a leadership role within the broader Asana Data Community, interacting with other Data Science teams, Data Engineering, and Analytics, along with MarketingOps and Paid Media teams that heavily rely on data outputs.
• Educate partners on emerging capabilities in the marketing data science space, acting as an advocate and guide to demonstrate its potential benefits.

About you:

• Over 5 years of experience in a comparable data science role.
• At least 2 years of experience in managing a team of at least three data scientists.
• More than 4 years of experience collaborating with Marketing functions on projects like Multi-touch Attribution (MTA), Media Mix Modeling (MMM), geo-based testing, Spend Optimization, and Life-Time Value Modeling (LTV).
• Extensive track record in developing and implementing scalable machine learning solutions and data products that align with our business’s evolving needs.
• Strong expertise and proven experience in orchestrating data-driven marketing strategies.
• Demonstrated curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between $258,000 - $328,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences.

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

About us

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world.

We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. We also comply with the San Francisco Fair Chance Ordinance and similar laws in other locations.

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