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The Role
Lead strategy and delivery for regulated enterprise marketing data products (Consent Engine, Offer Management). Define roadmaps, ensure compliance and data quality, drive AI/automation improvements, manage stakeholders, prioritize investments, and measure adoption and ROI while supporting control, validation, and audit initiatives.
Summary Generated by Built In
About this role:
Wells Fargo is seeking a Data Product Management Senior Manager to lead several of the company's most critical and highly regulated marketing data products and platforms, including the Enterprise Consent Engine, Offer Management decisioning engine, and other strategic customer data and marketing technology initiatives.
This leader will define and execute product strategy, ensure regulatory compliance, manage delivery priorities, and drive business value across a portfolio of data products. The leader will also identify opportunities to apply artificial intelligence, intelligent automation, and process reengineering to simplify workflows, improve controls, increase operational efficiency, and accelerate value delivery. The ideal candidate brings a strong balance of strategic thinking, risk management, technical expertise, organizational discipline, and executive stakeholder engagement. The role serves as the primary owner of product roadmap development, ensuring alignment with business objectives, enterprise architecture, regulatory requirements, and customer experience goals.
Learn more about the career areas and lines of business at wellsfargojobs.com .
In this role, you will:
Posting Location(s):
Pay Range
Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities.
$159,000.00 - $279,000.00
Benefits
Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.
21 Aug 2026
* Job posting may come down early due to volume of applicants.
We Value Equal Opportunity
Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
#BI-Hybrid
Wells Fargo is seeking a Data Product Management Senior Manager to lead several of the company's most critical and highly regulated marketing data products and platforms, including the Enterprise Consent Engine, Offer Management decisioning engine, and other strategic customer data and marketing technology initiatives.
This leader will define and execute product strategy, ensure regulatory compliance, manage delivery priorities, and drive business value across a portfolio of data products. The leader will also identify opportunities to apply artificial intelligence, intelligent automation, and process reengineering to simplify workflows, improve controls, increase operational efficiency, and accelerate value delivery. The ideal candidate brings a strong balance of strategic thinking, risk management, technical expertise, organizational discipline, and executive stakeholder engagement. The role serves as the primary owner of product roadmap development, ensuring alignment with business objectives, enterprise architecture, regulatory requirements, and customer experience goals.
Learn more about the career areas and lines of business at wellsfargojobs.com .
In this role, you will:
- Lead and develop teams responsible for strategic data products and platforms, driving execution of product roadmaps, data enablement capabilities, and business outcomes.
- Serve as the executive-facing product manager, providing thought leadership, performance reporting, risk assessments, and investment recommendations.
- Define and execute product strategy, roadmaps, OKRs, and priorities for the Consent Engine, Offer Management platform, and other critical marketing data products.
- Prioritize investments, use cases, and Program Increment (PI) objectives to maximize business value, customer experience, risk reduction, and operational efficiency.
- Partner with business, technology, architecture, legal, compliance, privacy, and risk teams to deliver scalable, resilient, and compliant data product capabilities that align with enterprise architecture, data governance, and regulatory requirements.
- Evaluate technology-proposed designs and testing results to confirm alignment with business expectations.
- Prioritize, evaluate, and propose solutions for incidents and data defects potentially impacting production data quality or data operations.
- Champion strong governance, data quality, testing, validation, and operational readiness practices throughout the product lifecycle.
- Drive continuous improvement through data-driven decision making, process reengineering, automation, and AI-enabled capabilities that improve efficiency, controls, and customer outcomes.
- Promote product adoption and enterprise data productization through stakeholder engagement, communication, and enablement activities, and measure adoption and return through quantitative ROI metrics.
- Support ongoing Control performance, validation, risk measurement and audit initiatives designed to reduce risk exposure for responsible data products.
- 7+ years of data product or data management or leadership experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
- 3+ years of management or leadership experience
- Experience defining and executing product strategy, roadmaps, prioritization, OKRs, and investment decisions for enterprise-scale data products.
- Experience leading highly regulated products or programs involving customer data, privacy, governance, compliance, and risk management.
- Strong analytical and data-driven decision-making skills, including experience with modern data platforms and technologies such as GCP, SQL, and MongoDB.
- Experience in financial services or other highly regulated industries.
- Experience with customer consent management, privacy programs, offer management, decisioning platforms, marketing technology, or customer engagement ecosystems.
- Experience with cloud-based data architectures, APIs, event-driven architectures, microservices, and modern integration patterns.
- Strong understanding of the end-to-end data lifecycle, including data governance, data quality, controls, monitoring, and remediation.
- Experience partnering with business, technology, risk, compliance, and executive stakeholders to deliver complex cross-functional initiatives.
- Experience leading UAT, production validation, release readiness, and operational implementation processes.
- Knowledge of Agile, SAFe, product management, and PI planning methodologies.
- Demonstrated ability to communicate complex technical concepts to executive and non-technical audiences.
- Proven ability to balance innovation, regulatory requirements, risk management, and business value delivery in a large enterprise environment.
- Bachelor's degree in Business, Information Systems, Computer Science, Data Analytics, Engineering, or a related field; advanced degree or relevant certifications preferred.
- Experience applying AI, automation, or workflow technologies to improve products, processes, and operating models.
- Understanding of responsible AI practices, model risk, data risk, and risk, control & governance requirements in regulated environments.
- Ability to travel up to 10% of the time.
- This position offers a hybrid work schedule.
Posting Location(s):
- 401 S Tryon St. - Charlotte, North Carolina 28202
- 800 S Jordan Creek Pkwy - West Des Moines, Iowa 50266
- 550 S 4th St. - Minneapolis, Minnesota 55415
- 2200 Concord Pike - Wilmington, Delaware 19803
Pay Range
Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities.
$159,000.00 - $279,000.00
Benefits
Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.
- Health benefits
- 401(k) Plan
- Paid time off
- Disability benefits
- Life insurance, critical illness insurance, and accident insurance
- Parental leave
- Critical caregiving leave
- Discounts and savings
- Commuter benefits
- Tuition reimbursement
- Scholarships for dependent children
- Adoption reimbursement
21 Aug 2026
* Job posting may come down early due to volume of applicants.
We Value Equal Opportunity
Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
#BI-Hybrid
Skills Required
- 7+ years of data product, data management, or leadership experience
- 3+ years of management or leadership experience
- Ability to travel up to 10% of the time
- Hybrid work schedule and ability to work in one of the listed office locations
- Experience defining and executing product strategy, roadmaps, OKRs, and investment decisions for enterprise-scale data products
- Experience leading highly regulated products or programs involving customer data, privacy, governance, compliance, and risk management
- Experience with modern data platforms and technologies such as GCP, SQL, and MongoDB
- Experience with customer consent management, privacy programs, offer management, decisioning platforms, or marketing technology
- Experience with cloud-based data architectures, APIs, event-driven architectures, microservices, and modern integration patterns
- Strong understanding of the end-to-end data lifecycle, including data governance, data quality, controls, monitoring, and remediation
- Experience partnering with business, technology, risk, compliance, and executive stakeholders to deliver complex cross-functional initiatives
- Experience leading UAT, production validation, release readiness, and operational implementation processes
- Knowledge of Agile, SAFe, product management, and PI planning methodologies
- Experience applying AI, automation, or workflow technologies and understanding responsible AI practices and model risk
- Bachelor's degree in Business, Information Systems, Computer Science, Data Analytics, Engineering, or related field (advanced degree or relevant certifications preferred)
- Experience in financial services or other highly regulated industries
Wells Fargo Compensation & Benefits Highlights
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Retirement Support — Retirement support is anchored by a dollar‑for‑dollar 401(k) match on employee contributions after one year of service, with an additional non‑matching company contribution for some lower‑paid employees. Access to an employee stock purchase plan further expands long‑term savings opportunities.
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Parental & Family Support — Family supports include up to 16 weeks of paid parental leave available from the first day of employment, plus paid critical‑caregiving leave and extensive backup care options. Fertility, adoption, and surrogacy programs are highlighted with meaningful coverage and reimbursements, including a combined lifetime maximum up to $35,000 for eligible expenses.
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Healthcare Strength — Health coverage is comprehensive from day one, spanning medical, dental, vision, mental health, prescriptions, and preventive care often fully covered in‑network. Employer cost‑sharing is emphasized alongside no‑cost counseling through the EAP within plan limits.
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The Company
What We Do
Wells Fargo & Company (NYSE: WFC) is a leading financial services company that has approximately $2.2 trillion in assets. We provide a diversified set of banking, investment and mortgage products and services, as well as consumer and commercial finance, through our four reportable operating segments: Consumer Banking and Lending, Commercial Banking, Corporate and Investment Banking, and Wealth & Investment Management. Wells Fargo ranked No. 33 on Fortune’s 2025 rankings of America’s largest corporations. Our technology professionals drive innovation, information security, and big data analytics while maintaining a network that handles more than 12 billion customer interactions a year. Join us! Are you looking for more? Find it here. At Wells Fargo, we're more than a financial services leader – we’re a global trailblazer committed to driving innovation, empowering communities, and helping our customers succeed. We believe that a meaningful career is much more than just a job – it’s about finding all of the elements to help you thrive, in one place. Living the Well Life means you’re supported in life, not just work. It means having robust benefits, competitive compensation, and programs designed to help you find work-life balance and well-being. You’ll be rewarded for investing in your community, celebrated for being your authentic self, and empowered to grow. And we’re recognized for it — Wells Fargo continues to rank on the LinkedIn Top Companies lists of best workplaces “to grow your career.” All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic. © 2026 Wells Fargo Bank, N.A. All rights reserved. Member FDIC.
Why Work With Us
We're known for our “Well Life” approach to supporting employees’ career aspirations, work-life balance, and mental and physical health. Wells Fargo continues to rank on the LinkedIn Top Companies lists of best workplaces “to grow your career.”
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Wells Fargo Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Typical time on-site:
3 days a week
