The highly analytical and collaborative Data Marketer will support performance optimization and integrated marketing insights within our regional bank’s marketing team. Reporting to the Marketing & Brand Manager, this role will serve as lead in connecting insights across campaigns, channels, and customer segments to improve marketing effectiveness and drive measurable growth.
Essential Job Responsibilities__________________________________
Performance Marketing Support & Optimization
• Serve as key internal data marketing partner for ad agency and direct mail vendors.
• Analyze performance across digital and local marketing channels (paid search, social, display, email, partnerships, and community campaigns)
• Track and optimize key metrics such as cost per account, application conversion rates, CAC, LTV and campaign ROI
• Provide recommendations to the Marketing & Brand Manager on how to improve performance, messaging and budget allocation
• Support campaign testing, including audience targeting, messaging variations, and channel mix
• Manage audience data, segmentation frameworks, and data flows across systems
Integrated Marketing Insights & Synthesis
• Bring together data from multiple marketing programs (digital, branch, CRM, and brand campaigns) into a clear, unified performance view
• Identify trends, patterns, and opportunities across campaigns to inform strategy and planning
• Translate analytics into clear, actionable recommendations for a non-technical marketing audience
• Contribute to building a test-and-learn culture within the marketing team
Customer & Lifecycle Analytics
• Analyze the full customer journey, from awareness and acquisition through onboarding and retention
• Support segmentation efforts to identify high-value customer groups within local and regional markets
• Provide insights to Sales Enablement Manager to improve cross-sell and product adoption (checking, savings, loans, credit products)
• Help optimize marketing efforts to deepen customer relationships and increase lifetime value
Reporting & Dashboarding
• Develop and maintain regular reporting dashboards tracking campaign and channel performance
• Prepare weekly and monthly performance summaries for the Marketing & Brand Manager and leadership
• Ensure consistency in KPI definitions and measurement across campaigns and reporting
• Forecast performance and support planning for campaigns, promotions, and seasonal demand
• Evaluate and recommend enhancements to tools and systems to improve efficiency and scalability
Compliance & Data Integrity
• Ensure data collection and reporting practices align with banking regulations and privacy requirements
• Support proper tracking, tagging, and data accuracy across marketing systems
• Partner with internal teams (compliance, IT, vendors) to maintain responsible marketing data usage
Bona Fide Occupational Qualifications_____________________________
• 4–8+ years of experience in marketing analytics, performance marketing, or data analysis in the financial industry or highly-regulated industry
• Experience with attribution models, media mix modeling, incrementality testing, or broader marketing effectiveness measurement
• Experience working within marketing teams (agency, in-house, or financial services preferred)
• Experience working across multiple datasets and systems
• High accuracy in reporting, tracking, and analysis
• Proficiency with analytics and reporting tools (e.g., Google Analytics, Power BI, Excel, and SQL)
• Ability to synthesize data and communicate insights clearly and effectively
• Strong organizational and collaboration skills across cross-functional teams
• Experience with attribution models, A/B testing, or campaign experimentation
• Experience in regional banking, credit unions, or financial services
• Familiarity with CRM platforms and marketing automation tools
• Understanding of local market dynamics and community-focused marketing
• May be eligible for Telecommuting
Qualifications Education Required High School or better. Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThis employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Skills Required
- 4-8+ years of experience in marketing analytics, performance marketing, or data analysis in the financial industry or highly-regulated industry
- Experience with attribution models, media mix modeling, incrementality testing, or broader marketing effectiveness measurement
- Experience working within marketing teams (agency, in-house, or financial services)
- Experience working across multiple datasets and systems
- High accuracy in reporting, tracking, and analysis
- Proficiency with analytics and reporting tools (Google Analytics, Power BI, Excel, SQL)
- Ability to synthesize data and communicate insights clearly and effectively to non-technical audiences
- Strong organizational and collaboration skills across cross-functional teams
- Experience with A/B testing, campaign experimentation, and campaign testing
- Familiarity with CRM platforms and marketing automation tools
- Understanding of local market dynamics and community-focused marketing
- Experience in regional banking, credit unions, or financial services
What We Do
We know why we’re here: to put you first. We do it by building long-term relationships with our customers and our employees. By reaching out to the communities we live and work in. By listening and helping to find the best solutions to get you to your financial goals. Our success is built on creating an authentic community banking experience, delivered by caring and talented employees. Each team member is valued for the ideas they bring to the table, knowing we make stronger business decisions through the diversity of our workforce. We are committed to developing thoughtful leaders who want to make a difference in the places we live and work through careers in banking. Member FDIC FCB NMLS # 479240
