Our YouGov Shopper team is expanding rapidly in the Nordics. For this exciting journey, we’re teaming up with Heco, who developed an app called Optius to passively collect purchase data to understand buying behavior. Based on this data, YouGov is creating a nationally representative shopper panel to provide insights on the FMCG and retail industry in Norway, Denmark, Sweden and now also Finland.
Therefore, we are looking for a proactive and motivated Data Management Specialist, who is ready to make this next step a reality together with us.
Here’s a breakdown of what you’ll do:
Setting up and maintaining a database that covers the Finnish FMCG market and maps the retail landscape.
Offer support and monitor product classification processes, using automated tools and human expertise to ensure products are assigned to the correct product groups and attributes.
Review, validate and resolve classification exceptions where automated processes require human intervention.
Continuously improve data quality standards and contribute to improving recognition and classification accuracy.
Identify opportunities to improve and streamline data management processes, including through automation where relevant.
Work closely with a dedicated and dynamic team for this new initiative, while being part of a broader local and international data management community.
These are the essentials for having an interview:
Bachelor’s degree, preferably in business, marketing, data, analytics or a related field; a first professional experience is a plus.
You are an advanced Finnish speaker and you combine this with a good knowledge of English.
Genuine interest in FMCG and retail, and you are eager to develop expertise in the Finnish market.
Combine strong analytical skills with a creative and solution-oriented mindset.
Interest in AI-powered tools and are eager to learn how they can support data management and classification processes.
Keen eye for detail and experience working with large datasets containing both numerical and textual data.
Comfortable working with Excel and other data management tools, and you have strong communication skills.
You are self-driven, proactive and comfortable taking ownership while collaborating effectively with others.
We offer a hybrid working model for our colleagues (normally x2 days p/w in office) and core benefits including:
Competitive salary package, depending on your educational background and experience.
An unique opportunity to build and shape a new market panel from the ground up.
Supportive and ambitious team where you can be yourself, take ownership and make an impact
The opportunity to further develop your professional skills and talents and build your career within FMCG and data.
An exciting work environment that brings people together of different nationalities.
Why join YouGov?
Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities.
Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.
Life at YouGov
We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.
We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.
Equal Opportunity Employer
As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.
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Skills Required
- Bachelor's degree, preferably in business, marketing, data, analytics, or a related field
- Native Finnish speaker
- Good knowledge of English
- Genuine interest in FMCG and retail
- Strong analytical skills and a creative, solution-oriented mindset
- Interest in AI-powered tools and data management classification processes
- Keen attention to detail and experience working with large numerical and textual datasets
- Comfort working with Excel and other data management tools
- Strong communication skills
- Self-driven, proactive, able to take ownership and collaborate effectively
- First professional experience
What We Do
YouGov is an international online research data and analytics technology group. Our mission is to offer unparalleled insight into what the world thinks. With operations in the UK, the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world's largest research networks. At the core of our platform is an ever-growing source of connected consumer intelligence that has developed daily over our 20 years of operation. We call it living data. All of our products and services draw upon this detailed understanding of our 26+ million registered panel members in over 55 markets to deliver accurate, actionable consumer insights. Our innovative solutions help the world’s most recognised brands, media owners and agencies to explore, plan, activate and track better marketing activities: Explore Actionable answers from your audience - from syndicated data and in-depth custom research to quick surveys and polls. Plan Unlock the most complete view of your audience, with over a million profiling points. Activate Supercharge campaigns with precision targeting and unmissable advertising. Track Continuously monitor what the world thinks about brands, campaigns and your competition, with daily updates. As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are the most quoted market research source in the world (Meltwater 2022).






