Optasia is a fully-integrated B2B2X financial technology platform covering scoring, financial decisioning, disbursement & collection. We provide a versatile AI Platform powering financial inclusion, delivering responsible financing decision-making and driving a superior business model & strong customer experience with presence in 39 Countries anchored by 7 Regional Offices.
The Data Intelligence Lead will be responsible for leading the regional analytics function, with a strong emphasis on commercial impact. The role requires expertise in data analysis, market evaluation, campaign design/ execution and opportunity identification, as well as the ability to initiate new strategies to increase the revenue. The successful candidate will be a fast adopter and initiator, capable of building and managing regional analytics and campaigns to enhance business intelligence.
What you will do
Regional Intelligence & Opportunity Identification
- Build and maintain a deep analytical understanding of your regional markets: active user base, cohort behavior, loan uptake, ARPU/ADPU trends, repayment patterns, and eligibility utilization rates.
- Identify gaps between addressable market size and current penetration — product type, customer segment, and geography.
- Benchmark performance across markets within the region to surface best practices and underperforming areas requiring intervention.
- Track market-level signals (subscriber data, macroeconomic indicators, competitor activity) to anticipate shifts in demand or risk.
- Analyze customer behavior and market gaps to recommend new product or pricing suitable for the region
- Work with the Product and Technology teams to input regional requirements into product roadmaps.
CVM Campaign Design & Execution
- Design, build, and own end-to-end CVM campaigns — targeting, segmentation, messaging, channel, timing, and offer — in close collaboration regional commercial team.
- Drive campaigns aimed at increasing active user share, improving loan frequency, reducing dormancy, and reactivating borrowers.
- Define success metrics and run A/B tests to continuously improve campaign effectiveness.
- Monitor campaign performance in real time, report outcomes against KPIs, and iterate rapidly based on results.
- Manage the campaign calendar across your regional portfolio
Commercial & Stakeholder Support
- Produce regular performance dashboards and narrative reports for internal steak holder covering revenue, disbursements, cohort KPIs, and campaign outcomes.
- Support the regional Commercial teams with data-driven insights during negotiations and strategy.
- Flag underperforming deployments early, diagnose root causes, and propose corrective actions.
What you will bring
- Bachelor’s or master’s degree in business Analytics, Data Science, Computer Science, Engineering, Statistics, Economics, or a related field.
- 4–6 years in data analytics and CVM experience preferably within fintech, telecom, or banking sectors.
- Hands-on experience designing and executing CVM or upsell/crosssell campaigns, with measurable commercial outcomes.
- Solid understanding of cohort analysis, funnel metrics, customer lifetime value, and campaign attribution.
- Demonstrated ability to identify business opportunities and drive commercial growth through data insights.
- Proficiency in analytics tools (e.g., SQL, Python, R, Tableau, Power BI).
Why you should apply
What we offer:
💸 Competitive remuneration package
🏝 Extra day off on your birthday
💰 Performance-based bonus scheme
📲 💻 All the tech gear you need to work smart
Optasia’s Perks:
🎌 Be a part of a multicultural working environment
🎯 Meet a very unique and promising business and industry
🌌 🌠 Gain insights for tomorrow market’s foreground
🎓 A solid career path within our working family is ready for you
📚 Continuous training and access to online training platforms
Optasia’s Values 🌟
#1 Drive to Thrive: Fully dedicated to evolving. We welcome all challenges and learning opportunities.
#2 Customer-First Mindset: We go above and beyond to meet our partners’ and clients’ expectations.
#3 Bridge the Gap: Knowledge is shared, information is exchanged and every opinion counts.
#4 Go-Getter Spirit: We are results oriented. We identify any shortcomings that hold us back and step up to do what’s needed.
#5 Together we will do it: We are committed to supporting one another and to understanding and respecting different perspectives, as we aim to reach our common goals.
Skills Required
- Bachelor's or Master's degree in Business Analytics, Data Science, Computer Science, Engineering, Statistics, Economics, or a related field
- Proven experience in a commercial analytics role, preferably within fintech, telecom, or banking sectors
- Strong analytical and commercial skills with expertise in data mining, statistical analysis, and market research
- Hands-on experience in designing and managing data lakes and large-scale data environments
- Proficiency in analytics tools (e.g., SQL, Python, R, Tableau, Power BI)
- Excellent communication and presentation skills
What We Do
We deliver Optasia, the AI Platform enabling financial access for the next billion customers. We are changing the world our way. Α versatile, data-driven B2B2X (business-to-business-to-customers and SMEs) financial technology platform for MNOs, mobile wallet operators and financial institutions, which provides them with accurate credit scoring for responsible financing decision-making. We support intelligent credit decisions, enable a broad range of financial services development and drive successful business models. All with ease, through our AI-led fully-automated decisioning algorithm, which allows us to efficiently make millions of decisions on financing, based on sophisticated data analysis. Thanks to our technology and network we provide powerful flywheel effects with repeatable and scalable growth levers, to help our partners grow and enable financial access to retail & SME customers across numerous markets. Operating since 2012 as Channel VAS and expanded in more than 35 countries in Africa, Middle East, Asia and LATAM with focus in emerging markets, Optasia Enabling credit decisions for an average of 116 million customers a month and had more than 980 million addressable subscribers in 2023, continuing to expand to new markets globally. Optasia has been chosen as an investment opportunity by top firms such as Abu Dhabi's Waha Capital in 2017, and Ethos, a leading South African investment company in late 2018. The company also obtained ISO 27001 Certification in late 2021. Founded as Channel VAS in 2012, we became Optasia in 2022, incorporating a brand identity that more broadly reflects our capabilities.
