Data & Insights Manager Chile

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your passion and use your curiosity as you explore, collaborate and innovate. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the Function:

Marketing is where our brands show up in culture and stay there.

This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world.

From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter.

You’ll be part of a team that’s curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next.

About the Function:

Marketing is where our brands show up in culture and stay there.

This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world.

From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter.

You’ll be part of a team that’s curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next.

About the role:

The purpose of this role is to lead Customer Marketing as the coordination point between Marketing, Category / Channel Development, Sales, RGM, Commercial Planning, Supply and Customer teams. The role ensures that brand, category, shopper and customer strategies are translated into executable commercial choices, clear channel priorities, customer-ready plans and focused performance learning.

This role exists to make the LAC Commercial Blueprint customer-back, shopper-led and execution-first in practice. It ensures the market has one integrated commercial planning rhythm, connecting E2E Planning, IBP inputs, commercial calendar, innovation commercialization, activity prioritization and performance learning into a coherent plan that Sales can implement and the business can measure.

Customer Marketing agenda and planning priorities

Decides Customer Marketing priorities, planning cadence, functional focus areas and standards required to convert brand / category / shopper strategy into executable channel and customer plans.

Works with Commercial Director, Marketing, Sales, RGM, Commercial Planning, Supply and Finance. Advances trade-offs requiring investment reallocation, customer / channel conflict resolution or deviation from brand / market strategy.

Commercial plan readiness and execution standards

Recommends whether the commercial plan is ready for Sales execution, including clarity of growth drivers, channel priorities, activity calendar, innovation assumptions, execution standards and IBP inputs.

Must align with E2E Planning outputs, IBP assumptions, RGM guardrails, customer realities, service constraints and market priorities.

·        Lead the Customer Marketing agenda, connecting categories, brands, shoppers, channels, customers and Sales through one integrated commercial planning system.

·        Govern the E2E Planning process through Category / Channel Development.

·        Ensure Commercial Planning translates channel strategy into regional, customer and cycle plans.

·        Connect innovation commercialization into the planning rhythm.

·        Embed value creation into planning through RGM, trade investment, promotional efficiency, price-pack choices, customer profitability and M&E findings.

·        Ensure Customer Experience inputs, including SAMBC, OTIF, SFA, Advantage feedback and customer friction points, are reflected in commercial planning.

·        Lead through influence across Marketing, Shopper Marketing, Sales, Finance, Supply, RGM, distributors and agencies.

1.        Customer Marketing Strategy and Operating Rhythm

2.        Integrated E2E Planning Governance

3.        Market Commercial Calendar

4.        Customer-Ready Commercial Plans

5.        IBP Commercial Inputs

6.        M&E and Learning Agenda

7.        Cross-Functional Planning Alignment

Requirements

• 5-7 years of progressive experience in Customer Marketing, Commercial Planning, Trade Marketing, Category Management, Commercial Excellence or Sales Strategy within FMCG or a similarly complex consumer business.
•  Demonstrated experience translating brand and category strategies into customer and channel execution plans.
• Experience building or improving commercial planning processes, governance and ways of working, particularly in organizations undergoing transformation or capability development.
• Experience developing reporting frameworks, critical metrics and performance reviews in environments where data systems and reporting capabilities are not fully mature.
• Confirmed ability to consolidate data from multiple sources, identify commercial insights and translate them into clear business recommendations.
• Experience working across Marketing, Sales, Finance, Supply Chain and Revenue Growth Management to align priorities and deliver business outcomes.
• Experience influencing senior stakeholders and leading cross-functional initiatives without direct people management responsibility.
• Experience evaluating commercial performance, promotional efficiency and customer investment to drive continuous improvement

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.

We recognize and value performance, offering our people a highly competitive Rewards and Benefits package including:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.