Data Driven Marketing Analyst - Performance Optimization

Posted 2 Days Ago
Be an Early Applicant
New York, NY, USA
In-Office
89K-89K Annually
Junior
Information Technology • Payments • Software
The Role
Analyze data-driven marketing campaign performance by ingesting and sanitizing structured and semi-structured datasets, executing attribution and measurement processes, identifying campaign responders, and developing quantitative and qualitative analyses. Create reporting and visualization collateral using Excel, Power BI, Tableau, and similar tools, communicate insights, and collaborate with stakeholders to optimize marketing programs.
Summary Generated by Built In

Why Join Us


Be part of an organization that’s driving change and consistently recognized as a top employer. At Deluxe, we know that great people build great companies—and we invest in you accordingly.


  • We’re proud to be recognized as a Great Place to Work and a top workplace for Moms, Dads, LGBTQ+ employees, and Veterans.
  • We offer competitive benefits starting on day one, designed to support your life both in and out of work.
  • 42% of our employees have stayed for 10+ years, citing our people, benefits, work-life balance, inclusive culture, and team support as key reasons why.

This posting is for our 2027 new hire class, start date will be July 2027.

Great opportunity for spring 2027 graduates!

FMCG Direct is the full-service data, analytics and marketing services agency of Deluxe Corporation – with decades-long experience helping clients gain the competitive edge they need to grow market share. Deluxe Corporation is a $2B trusted, tech-enabled solutions provider serving nearly 5 million small businesses and over 4,600 financial institutions.

The Performance Optimization team is responsible for delivering reporting and analytics to communicate the results of our data-driven marketing campaigns.  Analysts are responsible for building clear, engaging reporting collateral, identifying key insights, and driving program optimizations in collaboration with internal and external stakeholders.

As an Analyst you will use Python, Java, SQL, and other tools to ingest and sanitize large datasets for performance attribution. Execute performance attribution and measurement processes to identify marketing campaign responders. Develop quantitative and qualitative analyses using Excel, Power BI, Tableau, or similar tools to assess attribution processes and campaign results.

Job Functions:

  • Use Python, Java, SQL, and other languages and tools to ingest and sanitize large structured and semi-structured datasets to prepare for performance attribution

  • Use Python, Java, SQL and other languages and tools to execute performance attribution and measurement processes and identify marketing campaign responders

  • Develop quantitative and qualitative analyses using Excel, Power BI, Tableau, or other tools to assess attribution process and campaign results

Basic Qualifications:

Education and Experience: Bachelors Degree

  • Successfully completed coursework in statistics, math, economics, or related quantitative field

  • Experience with analytical and data visualization tools such as Tableau, Power BI, etc.

  • Experience in professional or course work using Microsoft Office product suite and advanced skills in Excel and PowerPoint

Preferred Qualifications:

Experience: 1 years of experience in use of analytical tools and programming languages such as SQL, Python, R, Java, AWS, etc

  • Highly motivated, results-oriented and proactive, with an ability to prioritize and manage several open projects at once

  • Exceptional attention to detail and accuracy

  • Excellent written and oral communication skills and the ability to present complex analytical concepts and methodology to non-technical audiences

  • Experience in professional or course work with analytical tools and programming languages such as SQL, Python, R, Java, AWS, etc.

Additional Basic Qualifications:

Must be 18 years of age or older

Compensation

The compensation range for this position is $88,900.00 - $88,900.00 annually. This position will be eligible for commission or an annual performance incentive plan. The base pay actually offered will vary depending on job-related knowledge, skills, location, experience and take into account internal equity.

Benefits

In line with our commitment to employee wellbeing, our total rewards benefits package is designed to support the physical, financial, and emotional health of our employees, tailored to meet their unique and evolving needs. Our approach considers our employees’ whole selves, ensuring they can thrive both in and outside of work. Here are some of the benefits we offer, which may vary based on role, location, or hours worked:

  • Healthcare (Medical, Dental, Vision)

  • Paid Time Off, Volunteer Time Off, and Holidays

  • Employer-Matched Retirement Plan

  • Employee Stock Purchase Plan

  • Short-Term and Long-Term Disability

  • Infertility Treatment, Adoption and Surrogacy Assistance

  • Tuition Reimbursement

These benefits are designed to enhance the health, protect the financial security, and provide peace of mind to our employees and their families.

Deluxe Corporation is an Equal Employment Opportunity employer:
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status or any other status protected by state or federal law.
 

Please view the electronic EEO is the Law Poster which serves to inform you of your equal employment opportunity protections as part of the application process.

Reasonable Accommodation for Job Seekers with a Disability: If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to [email protected].

Skills Required

  • Bachelor's degree
  • Coursework in statistics, mathematics, economics, or a related quantitative field
  • Experience with analytical and data visualization tools such as Tableau or Power BI
  • Professional or coursework experience using Microsoft Office, with advanced Excel and PowerPoint skills
  • At least 1 year of experience using analytical tools and programming languages such as SQL, Python, R, Java, or AWS
  • Ability to prioritize and manage several open projects simultaneously
  • Exceptional attention to detail and accuracy
  • Excellent written and oral communication skills, including presenting complex analytical concepts to nontechnical audiences
  • Must be at least 18 years of age

Deluxe Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Deluxe and has not been reviewed or approved by Deluxe.

  • Retirement Support The company provides a 401(k) with employer matching and an employee stock purchase plan, with access beginning quickly for many roles. The 401(k) match, paused during the pandemic, has been reinstated, signaling continued support for long‑term savings.
  • Leave & Time Off Breadth Flexible time off, paid holidays, and paid volunteer time are available, with benefits often starting on day one. Parental leave, adoption and surrogacy assistance, and family medical leave expand time‑off support across life stages.
  • Healthcare Strength Medical, dental, and vision coverage are provided with day‑one eligibility in many cases. Additional resources like disability coverage, an employee assistance program, and multi‑dimensional well‑being support bolster the core health offering.

Deluxe Insights

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The Company
HQ: Minneapolis, MN
5,001 Employees
Year Founded: 1915

What We Do

We help enterprises, small businesses and financial institutions deepen customer relationships through trusted, technology-enabled solutions. Here at Deluxe, we help you unlock your potential so that your business successfully grows and thrives which positively impacts our communities all around. Our innovative payments, data and marketing solutions help you Accelerate Growth, Enable Payments and Empower your SMB Relationships. Accelerate Growth – With us, we propel your business forward with data-driven customer acquisition and multi-platform marketing toolkits; accelerate customer acquisition through our targeted data driven marketing campaigns and build brands through our customized, brand compliant web storefronts, promotional products, print services, and retail packaging services. Enable Payments – Our technology solutions enable you to send and process payments more easily. With us, you can optimize your order to cash processes with Lockbox, integrated receivables and bill pay, as well as improve your payer and payee experience with our secure and convenient check products and flexible digital payments. Empower Small Business Relationships – We help empower your small business with tools to start, run, grow and operate the business. We help increase revenue with promotional products, data driven and print marketing and retail packaging as well as support in managing income with our checks and forms, digital payments, and remote deposit capture. We also assist in protecting and branding businesses with logo design, trademark filings and websites and hosting services along with assisting in managing HR and Operations using our incorporation services, and payroll and human capital management. Unlock your potential: www.deluxe.com

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