Data Driven Marketing Analyst - Audience Design

Reposted 23 Hours Ago
New York, NY, USA
In-Office
85K-89K Annually
Junior
Information Technology • Payments • Software
The Role
The Data Driven Marketing Analyst analyzes data to provide insights for marketing campaigns using BI tools, statistical models, and collaborating with teams to improve decision-making.
Summary Generated by Built In

This opportunity is a perfect fit for early career professionals with 1-2 years of experience in the data science space!

Why join us:

  • There is a reason we boast numerous awards like “Great Place to Work Certified” and “Best Place to Work” For Moms, Dads, LGBTQ, and VETS (just to name a few). At Deluxe, we know that great people make a great organization.

  • We value our people so offer the typical benefits (401K, PTO, Medical, Dental) PLUS: Flexible time off, volunteer time off, paid maternity/paternity leave, tuition reimbursement, pet bereavement and more!

  • A culture that keeps people. 42% of our team has been here over 10 years. When we asked our team why, we heard the people, benefits, family/home time, diversity, and team culture.

  • Hybrid schedule, allowing you flexibility to work from home/remote several days per week

The Audience Design team is responsible for analyzing complex business problems and issues using data from internal and external sources to provide insight to decision makers. Analysts identify and interpret trends and patterns in datasets to locate influences utilizing established mathematical/statistical methodologies. 

As an Analyst, you will utilize BI tools (AWS, Python, R, SQL, Excel) to create datasets for omni-channel marketing campaigns and extract data for product and customer recommendations. Develop and implement statistical models.

Job Functions:

  • Uses business intelligence (BI) toolsets (e.g., AWS, Python, R, IBM SPSS, SQL, excel and similar) to build targeted datasets for omni-channel marketing campaigns. Participate in data mart queries to extract relevant information and develop recommendations at the product, customer, segment, and business unit level. 

  • Uses R and Python to develop, test, and implement statistical response, performance, and lookalike models to drive campaign results and product alignment.

  • Partners with internal team members to develop KPI's derived from multiple data sources to enable new insights and future decision-making. 

Basic Qualifications:

Education and Experience: Bachelors Degree

  • Successfully completed coursework in Computer Science, Mathematics, Economics, Statistics, or related field with data analytics coursework

  • Educational/Work experience with Microsoft Excel  

  • Experience in R or other statistical modeling tools

  • Experience in python and other big data tools and languages

  • Experience of SQL, IBM SPSS, Access and/or other database structures or big data tools

Preferred Qualifications:

Experience: 1 year of experience in use of statistical modeling tools and big data tools

  • Highly motivated, results-oriented, and proactive, with an ability to prioritize and manage several projects at once

  • Exceptional attention to detail and accuracy

  • Ability to work well independently and with others, comfortable with a high level of responsibility

  • Exceptional written, oral, and interpersonal communication skills

  • Ability to gain consensus and drive projects forward in a fast-paced, challenging environment

Deluxe will not offer sponsorship or assume sponsorship of an employment visa for this position at this time. Candidates must have work authorization that   does not require employer support now or in the future.

Additional Basic Qualifications:

Must be 18 years of age or older

Compensation

The compensation range for this position is $85,000.00 - $88,900.00 annually. This position will be eligible for commission or an annual performance incentive plan The base pay actually offered will vary depending on job-related knowledge, skills, location, experience and take into account internal equity.

Benefits

In line with our commitment to employee wellbeing, our total rewards benefits package is designed to support the physical, financial, and emotional health of our employees, tailored to meet their unique and evolving needs. Our approach considers our employees’ whole selves, ensuring they can thrive both in and outside of work. Here are some of the benefits we offer, which may vary based on role, location, or hours worked:

  • Healthcare (Medical, Dental, Vision)

  • Paid Time Off, Volunteer Time Off, and Holidays

  • Employer-Matched Retirement Plan

  • Employee Stock Purchase Plan

  • Short-Term and Long-Term Disability

  • Infertility Treatment, Adoption and Surrogacy Assistance

  • Tuition Reimbursement

These benefits are designed to enhance the health, protect the financial security, and provide peace of mind to our employees and their families.

Deluxe Corporation is an Equal Employment Opportunity employer:
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status or any other status protected by state or federal law.
 

Please view the electronic EEO is the Law Poster which serves to inform you of your equal employment opportunity protections as part of the application process.

Reasonable Accommodation for Job Seekers with a Disability: If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to [email protected].

Skills Required

  • Bachelors Degree
  • Experience in R or other statistical modeling tools
  • Experience in Python and other big data tools
  • Experience of SQL, IBM SPSS, Access and/or other database structures

Deluxe Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Deluxe and has not been reviewed or approved by Deluxe.

  • Retirement Support The company provides a 401(k) with employer matching and an employee stock purchase plan, with access beginning quickly for many roles. The 401(k) match, paused during the pandemic, has been reinstated, signaling continued support for long‑term savings.
  • Leave & Time Off Breadth Flexible time off, paid holidays, and paid volunteer time are available, with benefits often starting on day one. Parental leave, adoption and surrogacy assistance, and family medical leave expand time‑off support across life stages.
  • Healthcare Strength Medical, dental, and vision coverage are provided with day‑one eligibility in many cases. Additional resources like disability coverage, an employee assistance program, and multi‑dimensional well‑being support bolster the core health offering.

Deluxe Insights

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The Company
HQ: Shoreview, MN
5,001 Employees
Year Founded: 1915

What We Do

We help enterprises, small businesses and financial institutions deepen customer relationships through trusted, technology-enabled solutions. Here at Deluxe, we help you unlock your potential so that your business successfully grows and thrives which positively impacts our communities all around. Our innovative payments, data and marketing solutions help you Accelerate Growth, Enable Payments and Empower your SMB Relationships. Accelerate Growth – With us, we propel your business forward with data-driven customer acquisition and multi-platform marketing toolkits; accelerate customer acquisition through our targeted data driven marketing campaigns and build brands through our customized, brand compliant web storefronts, promotional products, print services, and retail packaging services. Enable Payments – Our technology solutions enable you to send and process payments more easily. With us, you can optimize your order to cash processes with Lockbox, integrated receivables and bill pay, as well as improve your payer and payee experience with our secure and convenient check products and flexible digital payments. Empower Small Business Relationships – We help empower your small business with tools to start, run, grow and operate the business. We help increase revenue with promotional products, data driven and print marketing and retail packaging as well as support in managing income with our checks and forms, digital payments, and remote deposit capture. We also assist in protecting and branding businesses with logo design, trademark filings and websites and hosting services along with assisting in managing HR and Operations using our incorporation services, and payroll and human capital management. Unlock your potential: www.deluxe.com

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