Data & Analytics Strategy Executive

Job Description:

We Dream. We Do. We Deliver.
Merkle, a dentsu company, powers the experience economy. For more than 35 years, we have put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and our performance, Merkle delivers holistic, end-to-end experiences that promote growth, engagement, and loyalty. Merkle's expertise has earned recognition as a "Leader" by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC. For more information, visit www.merkle.com.

We are looking for a senior Digital Analytics Consultant to join our team of data heroes. You will be responsible for delivering complete digital measurement, analysis and some Customer Data Platform (CDP) solutions. The ideal candidate is an experienced data expert with a proven record of delivering data-driven and persona-based approaches to digital marketing & sales using Google technologies. You should be a versatile self-starter who enjoys delivering complex solutions using the latest technologies and a great team player able to lead our international team with a positive, startup-minded attitude. 

What you will do 

• Digital Analysis: Responsible for design, configuration and deployment of digital tracking/measurement capabilities using standard tools like Google Analytics 4 / Google Tags / GTM / Data Studio / Big Query... 

• Customer Data Platform (CDP) implementation: You will ingest customer data from all digital channels and internal systems into a boxed CDP platform (e.g. Adobe AEP, Tealium, Treasure Data, Salesforce Data Cloud, Bloomreach/Exponea, …), model customer 360 view, and activate actionable insights towards various business solutions in the area of Marketing Automation (Adobe, Salesforce, …), Customer Acquisition / Programmatic (AdTech like Google, Facebook, …) and CRM (Salesforce, Microsoft, …) 

• Marketing Efficiency Reporting: You will convert digitally measured action into a marketing report to establish an analytics-driven approach to marketing optimization & increasing conversions. You will also bring your digital analytics sensibility into ad-hoc analysis, findings and recommendations to support marketing & sales teams in their effort (A/B testing & UX, Paid media, CDP/DMP...) 

• Data Protection: You will be the interface for GDPR and Data protection topics for Measurement & CDP topics 

Required Skills 

• Bachelor’s or Master’s Degree in a technology-related field (e.g. Engineering, Computer Science, IT, etc.) 

• 3+ years of digital (web/mobile) analytics experience. Complete skills in Analytics / GA4 measurement plan building (from business requests to detailed programming specifications), development and deployments with global instances, including web and mobile. 

• Advanced understanding of digital marketing: hands-on industry experience with SEO, PPC, social media, campaign tagging and conventions 

• Knowledge of advertising solutions like Google (Ads, Display & Video 360, Search, …), Facebook Ads, Floodlight, TheTradeDesk ... 

• Experience with Analytics data quality process (HubScan, Observepoint) 

• Databases and data manipulation using SQL, relational databases and Excel 

• Experience with frontend technologies (HTML, Javascript) 

• Understanding of client’s customer life cycle, customer data touchpoints and business processes to collect, analyze and activate this data for various purposes such as marketing, sales, customer service etc.  

• Strong analytical and complex problem-solving skills 

• Strong team collaboration and organizational skills 

Preferred Skills  

• Experience with 3rd party CDP (or DMP) tools and implementations (Adobe AEP, Tealium, Treasure Data, Bloomreach/Exponea, AdForm …) 

#LI-MERKLE #LI-SOFI

Location:

Brand:

Time Type:

Contract Type: