Data Analytics & Business Intelligence (BI) Manager

Reposted 3 Hours Ago
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Bogotá, Bogotá, D.C., COL
In-Office
Senior level
AdTech • Marketing Tech
The Role
The role involves leading data analytics strategies to optimize media investments, implementing measurement frameworks, and using advanced analytics for business decisions.
Summary Generated by Built In

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

  • Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
  • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
  • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

The Insights & Analytics Senior Associate is fundamental in ensuring the integrity and visualization of marketing data, by implementing technical measurement architectures and automating processes. Their mission is to transform raw data from various platforms into dynamic reporting ecosystems and high-impact dashboards, facilitating the extraction of real-time insights. This role directly impacts data traceability, the reduction of report update times, and the generation of findings that optimize campaign efficiency and client business, through strategic visualization and signal analysis.

Skills and Experience:

  • Central Role in Marketing Data: Ensure the integrity, flow, and visualization of marketing data to transform raw information into dynamic and functional dashboards, enabling real-time insight extraction.
  • Quantitative Experience and Background: Possess a minimum of 2 years of experience and a professional degree in Engineering (Systems, Data, Industrial), Statistics, or Mathematics, ideally complemented by certifications in Google Analytics, Cloud, or visualization.
  • Advanced Technical Proficiency: Essential advanced handling of SQL and Python, experience in Cloud environments (GCP/AWS), deep knowledge of platforms such as GT4, GTM, and ad-tech, in addition to high proficiency in dashboarding tools like Looker Studio and Power BI.
  • Business Impact and Key Skills: Ability to generate findings that optimize campaign efficiency and client business, working with agile methodologies and demonstrating extreme attention to detail.

Soft Skills:

  • Assertive communication to translate technical concepts into business language.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Please read our Privacy Notice for more information on how we process the information you provide. 

Skills Required

  • Professional degree in Computer Science, Mathematics, Statistics, or Marketing with a specialization in Data Science
  • Minimum of 5 years of professional experience in data analytics or a related field
  • Advanced proficiency in SQL and Python
  • Experience with Cloud environments
  • Deep knowledge of Google Analytics 4, Google Tag Manager, and various ad-tech platforms
  • Proven experience applying machine learning models to marketing
  • Strong skills in data visualization

WPP Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about WPP and has not been reviewed or approved by WPP.

  • Wellbeing & Lifestyle Benefits Wellbeing support includes a global Employee Assistance Programme and company-wide initiatives, with modern multi‑agency campuses and on‑site amenities positioned as part of the experience. This indicates a holistic focus across mental, physical, emotional, and financial wellbeing.
  • Retirement Support Retirement offerings commonly include a US 401(k) with employer matching, though specifics can differ by operating company. This provides a recognizable savings framework that many candidates expect in large employers.
  • Parental & Family Support Family benefits can be above average in parts of the network, such as VML’s paid parental leave for adoptive and foster parents. These signals suggest meaningful support for certain family‑forming needs.

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The Company
HQ: London
90,589 Employees

What We Do

WPP is a creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.

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