Website Data Analyst

End Date

Salary Range

We support flexible working – click here for more information on flexible working options

Flexible Working Options

Job Description Summary

Job Description

JOB TITLE: Data Analyst – Public Website or Website Data Analyst

SALARY: £40,824 - £45,360

LOCATION(S): Bristol, Chester, Halifax or Leeds

HOURS: [Full-time/Part-time]

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites. Colleagues with disabilities can be supported with workplace adjustments including hybrid working expectations in line with our Flexibility Works policy.

At Lloyds Banking Group, our public websites play an important role in helping customers discover products, complete tasks, and engage with our brands, including Lloyds Bank and Halifax.

We’re looking for a Website Data Analyst to join our Public Websites team and help us better understand how customers use our digital experiences. This role will support the delivery of reporting, insight, and performance analysis across our public-facing websites, helping teams make more informed, data-led decisions.

You’ll work closely with our Lead Data Analyst and wider digital, content, marketing, and product teams to support ongoing analysis, reporting, tracking, and optimisation activity. This is a great opportunity for someone who enjoys working with data, spotting trends, and turning insight into action.

As a Website Data Analyst, you'll:

• Support the analysis and reporting of website performance across Lloyds Banking Group public websites.
• Build and maintain dashboards and regular performance reports using tools such as Adobe Analytics, Power BI, and Excel.
• Help identify trends, opportunities, and areas for optimisation across customer journeys, traffic, engagement, and content performance.
• Support campaign and content performance analysis, helping teams understand what’s working and where improvements can be made.
• Assist with tracking validation and quality assurance to help ensure data accuracy and consistency.
• Work with stakeholders across digital, content, marketing, and technology teams to answer business questions through data and insight.
• Help automate recurring reports and improve reporting processes where possible.
• Present findings and insights in a clear and accessible way for both technical and non-technical audiences.

Why join us?

Join us and, give us your best and we’ll give you ours. Here, you’ll make a difference to customers, you’ll enjoy a fulfilling career where you’re free to be yourself. Great colleagues, amazing workspaces, hybrid working and huge career opportunities-you’ll find them all here.

What we’re looking for?

We’re looking for someone who is curious, diligent, and eager to use their analytics skills in a fast-paced digital environment.

You’ll ideally have experience in the following areas:

• Two years experience of Website or digital performance reporting and analysis.
• Analytics platforms such as Adobe Analytics or Google Analytics.
• Two years experience using Data visualisation and reporting tools such as Power BI.
• Strong Excel skills and confidence working with data sets.
• An understanding of customer behaviour, digital journeys, and website performance metrics.
• Good attention to detail and a structured approach to problem solving.
• Strong communication skills, with the ability to explain data and insights clearly.
• The ability to collaborate effectively with different teams and stakeholders.

Experience working on websites, digital products, or marketing performance analysis would be beneficial, but not essential.

We know that great talent comes from many backgrounds. Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply.

Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we’re committed to creating an environment in which everyone can thrive, learn and develop.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.​

We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.

We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.​

• A generous pension contribution of up to 15%
• An annual performance-related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 28 days’ holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

Ready for a career where you’ll learn and thrive? Apply today and find out more.

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks.  We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person. 

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.