Data Analyst

What We Do

CarParts.com is the go-to eCommerce platform for auto care and maintenance. We provide drivers with quality parts at competitive prices and enable them to schedule appointments with trusted mechanics directly through our website. Using world-class design principles and the latest technologies, we deliver a fast, intuitive digital experience backed by our company-owned national distribution network.  
 
With over 1,000 employees worldwide, we are scaling rapidly, fueled by our most recent strategic partnership and $35 million investment. This positions us for the next phase of growth as we continue to empower drivers along their journey.

 Our Culture

At CarParts.com, our culture goes beyond our core values of Safety First, Customer Focused, and Commitment to Excellence. We are a performance-driven, data-focused, and fast-paced team where results matter and winning is expected.  
 
- Hungry & Hardworking: We set ambitious goals, measure progress with clear metrics, and hold ourselves accountable to deliver results.  
- Promote from Within: We reward top performers with opportunities for growth and advancement.  
- Collaborative & In-Person: We believe the best ideas and fastest execution happen face-to-face.  
- High Standards: We move quickly, pay attention to details, and dig deep - whether it’s analyzing contracts, aggregating complex scenarios, or building clear, data-driven presentations.  
- No Passengers: We value grit, ownership, and the relentless pursuit of results

Summary of Role/Position

We are looking for a Data Analyst to join our team and play a key role in driving marketing performance through data analysis, A/B testing, and website optimization. This person will work cross-functionally with marketing, product, and engineering teams to measure campaign effectiveness, design and analyze experiments, and surface insights from website metrics that inform strategy and drive growth.

YOU WILL:

• Analyze marketing campaign performance across channels including email, paid media, SEO, and loyalty programs to measure incremental impact and ROI
• Design, execute, and analyze A/B and multivariate tests across website pages, landing pages, and marketing funnels
• Define test hypotheses, sample sizes, success metrics, and statistical significance thresholds to ensure rigorous experimentation
• Monitor and report on key website KPIs including traffic, bounce rate, conversion rate, average order value, and session-level behavior
• Utilize web analytics platforms (Google Analytics / GA4, BigQuery) to uncover user behavior patterns and identify optimization opportunities
• Map and analyze customer journeys across the site to identify friction points and drop-off areas
• Build and maintain dashboards and reports to communicate marketing and website performance to stakeholders
• Translate business questions into analytical projects, conduct end-to-end analysis, and communicate actionable insights
• Collaborate with cross-functional teams to integrate test results and analytics findings into marketing strategy

YOU MUST HAVE:

• Bachelor's or Master's degree in Data Analytics, Statistics, Marketing, Business Analytics, or a related quantitative field
• 2 years of professional experience in marketing analytics, web analytics, or a related analytical role

• Proficiency in SQL and Excel for data extraction, analysis, and reporting
• Familiarity with Python for statistical analysis
• Hands-on experience with web analytics tools (Google Analytics / GA4, BigQuery, or Adobe Analytics)
• Experience with e-commerce or retail marketing data
• Knowledge of SEO/SEM metrics and best practices
• Strong understanding of A/B testing methodologies, statistical significance, and experimentation best practices
• Experience with data visualization tools (Tableau, Looker, Power BI, or similar)
• Good communication skills and ability to translate data into actionable insights for non-technical stakeholders

A reasonable estimate for salary based on education, experience, and geographic location is: $80,000-$95,000

Equal Opportunity Employer

CarParts.com is an equal-opportunity employer. We enthusiastically accept our responsibility to make employment decisions without regard to race, religious creed, color, age, sex, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions, or any other classification protected by federal, state, and local laws and ordinances. Our management is dedicated to ensuring that we fulfill this policy with respect to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment advertising, pay, and other forms of compensation, training, and general treatment during employment.

The above-noted job description is not intended to describe, in detail, the multitude of tasks that may be assigned but rather to give the incumbent a general sense of the responsibilities and expectations of his/her position. As the nature of business demands change so, too, may the essential functions of this position.