The Data Analyst - Product will be responsible for gathering, analyzing, and interpreting product data to support key business decisions. You will work closely with product teams to track product performance, monitor user behavior, and assist in generating actionable insights that drive product improvements. This role involves supporting data collection, performing exploratory analysis, and contributing to data-driven solutions that optimize product features and enhance user experience. In line with Hootsuite's distributed workforce strategy, our flexible work arrangement allows for remote work or a hybrid model. This role is open to applicants located in Toronto, Vancouver or remote throughout Canada where we comply with our legal hiring entities. In this role, you will report to the Manager, Analytics - Product.
WHAT YOU’LL DO:
- Data Collection & Cleaning: Collect and organize product-related data from various sources, ensuring data accuracy and readiness for analysis.
- Product Performance Reporting: Generate and maintain reports and dashboards that track product KPIs, such as user engagement, retention, feature adoption, and conversion rates.
- Exploratory Data Analysis: Analyze product data to uncover insights into user behavior, product usage, and opportunities for product optimization.
- Collaborate with Product Teams: Work closely with product managers and other cross-functional teams to understand product analytics needs and deliver insights that support product development and strategy.
- Support Product Decisions: Provide actionable insights based on product data analysis, enabling product teams to make informed decisions that drive product improvements.
- Data Visualization: Use tools like Tableau or Power BI to visualize product data and communicate findings clearly to stakeholders.
- Data Integrity & Consistency: Ensure the quality and integrity of product data by performing regular audits and maintaining consistent data management practices.
WHAT YOU’LL NEED:
- Intermediate level experience in data analytics, with a focus on product analytics or similar roles or equivalent combination of education and/or experience.
- Strong proficiency in SQL for data extraction, manipulation, and reporting.
- Experience with data visualization tools (e.g., Tableau, Power BI) to present product data insights effectively.
- Familiarity with product analytics tools like Mixpanel, Amplitude, or Heap to track user interactions and product feature usage.
- Strong knowledge of Excel for basic data analysis and reporting.
- Ability to work collaboratively with product teams to understand data needs and deliver relevant insights.
- Ability to identify trends and patterns in product data and provide actionable insights to drive product improvements.
- Attention to detail and strong focus on maintaining data integrity and consistency.
- Excellent communication skills, with the ability to present findings to both technical and non-technical stakeholders.
WHO YOU ARE:
- Solution seeker. You’re focused on tackling new challenges, solving problems, and moving the business forward—and you don’t wait to be asked.
- Lifelong learner. You have a growth mindset – you’re here to learn, experiment, seek, apply, and provide feedback, share what works with your team, and move on from what doesn’t.
- Resilient adapter. In the face of change and challenges, you bring a thoughtful, calm approach, and a focus on finding the new opportunity.
- Intentional collaborator. You build positive working relationships across the business, bringing people together to foster new opportunities and to facilitate the efficient flow of information.
- Critical challenger. You have the trust in your team to ask difficult questions in order to get to the best end result.
- Active communicator. You listen actively and communicate ideas and information clearly, inclusively, and proactively.
- Integrated thinker. You look beyond your role and responsibilities to understand how your team’s work drives broader organizational goals.
- Accountable owner. You take pride in the work you’re responsible for with a mindset of ultimate accountability and reliability for the outcomes.
- Bar-raiser. You step up to help your team grow and succeed, even when that means going beyond what might be expected.
In all we do, our six guiding principles light the way:
Step Up: Dare to go beyond the expected to achieve greatness. #StepUp
One Team: Make Hootsuite a place we soar together by respecting each other's individuality, building trust, and showing up for the team. #OneTeam #FreeToBeMe
Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed
Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile
Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses
Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies
Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.
#LI-EM #LI-Remote
Use of AI in Hiring
Hootsuite uses artificial intelligence (AI) to support our recruitment process. These tools may assist with screening and assessing applicants and / or summarizing interview feedback. All final hiring decisions are made by human decision-makers who use their professional judgement to review and evaluate relevant candidate information in addition to AI outputs. For more information about how we use AI and your rights, please see our Careers Privacy Policy.
Top Skills
What We Do
Hootsuite has been on the pulse of how people use social media for over a decade. As the global leader and world’s first social media management platform, we put social to work in every corner of every organization, from the smallest business to the largest enterprise. We are committed to helping customers harness the power of social media to ignite their brand and business.
How? Over time, we’ve adapted our software to help businesses reach their customers more efficiently across multiple platforms, improve their customer service and gain deeper analytics and consumer insights. Through our deep expertise in social media management, social insights, employee advocacy, and social customer care, we empower organizations to strategically grow their brands, businesses, and customer relationships – while guiding them through the wild world of social media.
Put simply, we help our customers with:
Social media marketing: Create, schedule, publish, and manage content and ad campaigns across social networks from a single dashboard. We help maximize the impact of social marketing by providing real-time insights, so customers can focus on other areas of their business.
Social care: By combining the power of conversational AI with the human touch of our customers’ team(s), our customer messaging platform delivers exceptional customer experiences at scale.
Social customer care: We help our customers meet their customers where they are at. Using Hootsuite, businesses can view and manage all of their customer conversations in one dashboard, providing service that’s seamless and personal.
Why Work With Us
As the creators of social media management, Hootsuite has been on the pulse of this dynamic and ever-changing space since our inception. Working at Hootsuite means being at the forefront of social innovation, tapping into courageous creativity to guide customers through the wild world of social, and helping to define what it means to ‘be social.’
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