Data Analyst - Marketing Mix (m/f/d) 

A career driven by you. Join AutoScout24 Group and experience life in the fast lane. We’re not just leading the market; we’re creating it. We’re constantly innovating, evolving, and transforming things for our customers. We’re driven, ambitious, and determined to do our best work, together. For a career that doesn’t stand still, where you can put your ideas in the driving seat and change the way the world moves, join our global community. 

AutoScout24 is on a mission to revolutionize how marketing decisions are driven through data and analytics. We are seeking a skilled and motivated Marketing Mix Analyst (m/f/d) to take ownership of our marketing analytics framework and help us make data-informed decisions to optimize marketing efficiency and ROI across multiple channels. This role is perfect for someone with strong analytical and technical skills who is passionate about developing and maintaining sophisticated marketing attribution and mix modeling approaches. 

What you will do: 

• Collaborate with marketing teams to define requirements and provide insights into key performance metrics, such as Cost Per New User, Cost Per Lead, CLV, and ROI.
• Utilize your expertise in marketing attribution, applying models like First-Touch, Last-Touch, Linear, Time-Decay, and Data-Driven Attribution (DDA) to evaluate multi-channel marketing efforts.
• Build or refine marketing attribution models and develop Marketing Mix Modeling (MMM) approaches to assess ROI across online and offline channels, including TV, print, and digital marketing.
• Analyze marketing spend through spend models, recommending efficient budget allocations to maximize ROI.
• Collaborate with data scientists to enhance modeling techniques and address complex marketing problems using hierarchical and probabilistic methods.
• Monitor and analyze performance metrics from advertising and martech platforms such as Google Ads, Meta, and Criteo, integrating their tracking and reporting methods.
• Lead A/B testing initiatives, providing rigorous analysis and recommendations based on experimental results.
• Develop and maintain efficient ETL pipelines and work on data modelling for marketing in our Data Lake.
• Build and maintain robust dashboards in the BI tool to monitor and improve marketing efficiency, incorporating automations and alerts to catch trends and anomalies early. 

What you will bring: 

• A data enthusiast with 3+ years of experience in marketing analytics, marketing data engineering, or a related role.
• Proficient in SQL and experienced in building data pipelines and ELT workflows with tools like Airflow and dbt.
• Deep knowledge of cloud-based databases like Redshift, Snowflake, or BigQuery, and skilled in optimizing code for big data.
• Expertise in marketing attribution and mix modeling techniques, with hands-on experience applying various models for multi-channel analysis.
• Familiarity with advertising platforms (e.g., Google Ads, Meta, Criteo) and their tracking and reporting methods.
• Strong understanding of marketing efficiency metrics, including CPM, CPC, CTR, CPA, and ROI.
• Excellent communication skills, capable of explaining complex concepts to technical and non-technical stakeholders.
• Self-motivated and proactive, with a proven ability to drive data-informed decision-making.
• Advanced statistical modeling skills, including regression and Bayesian models, are a plus.
• Fluent in English. 

A culture of growth  

With over 50 nationalities represented, we’re proud to welcome people of all backgrounds to our growing community, and we’re always finding new ways to help people feel welcomed and included. Here, you’ll have the tools, training and support you need to work in a way that suits you, learn new skills and reach your potential.  

For a career where you can drive our business and shape your future, apply now!