Data Analyst, Marketing Analytics

Company Description

Ubisoft is composed of over 19,000 talented people located in 55+ development studios and offices across the globe. With more than 80% of our teams dedicated to creation, Ubisoft is the biggest in-house creative force in the industry.

Ubisoft’s worldwide network of video game development studios and business offices work together each day to deliver rich and innovative gaming experiences that reflect the creativity and diversity of their teams. This cross-studio collaboration model means every team member can participate in challenging projects based on iconic brands including Assassin's Creed®, Tom Clancy's Rainbow Six Siege®, Tom Clancy's The Division®, For Honor®, Rabbids®, Rayman®, Watch Dogs®, Far Cry®, The Crew®, Just Dance® and XDefiant. Ubisoft is a global leader in the video games and entertainment software industry.

Ubisoft is committed to enriching player’s lives with original and memorable gaming experiences. We create worlds where people can express themselves, explore and discover new possibilities.

Are you looking to work with enthusiastic experts who are tackling game-changing challenges in entertainment and beyond? At Ubisoft, we offer an open environment where bright ideas are given a chance to shine, and everyone is eager to share knowledge.

Take entertainment to the next level. Join us and create the unknown.

Job Description

The Marketing Analytics team works with the business and marketing stakeholders to analyze and measure the impact marketing has on our business objectives.  

The Data Analyst/Senior Data Analyst, Marketing Analytics, will be responsible for gathering, structuring and analyzing data to derive compelling insights that drive the strategy & optimization of our marketing initiatives. This includes the design and management of data collection and analytics solutions, analysis of the performance of marketing initiatives and their effect on acquisition, retention, engagement, and conversion.

WHAT YOU'LL DO

• Understand the business objective and marketing initiatives to then identify the key success metrics that help evaluate the performance towards the objectives
  • Analyze correlations between business outcomes and marketing initiatives.
  • Establish a benchmarking methodology and set targets for the key metrics identified.
  • Measure and communicate to stakeholders the results.
• Be a thought leader and spearhead data driven decision making amongst stakeholders.
  • Translate the business questions and challenges from the stakeholders into analytics projects.
  • Deliver a cross-channel, brand level view of performance, insights, and recommendations.
  • Convey the finding on campaign performance and drive strategy and optimization change with stakeholders.
  • Provide data analysis and reporting to identify trends and opportunities across channels, audience segments, and player segments.
• Work with marketing teams to ensure marketing efforts are effective and drive incremental acquisition, engagement, and conversion.
  • Develop marketing experiments to understand the business impact of paid media and creator campaigns.
  • Leverage data from Adobe Analytics, Gamesight, Salesforce, Datorama  and various other tools and platforms.
  • Develop robust analytic processes to frame campaign expectations, inform decision making, and provide optimization recommendations based on performance data.
  • Work with Data Science to use predictive analytics to analyze data from viewership, website interactions, media campaigns, CRM, and social platforms.
  • Assist with budget planning exercises to determine optimal budget for a given campaign.
  • Develop marketing experiments to understand the business impact of paid media
• Communicate insights and discuss recommendations with brand teams and cross functional partners.

Qualifications

WHAT YOU'LL BRING

• 4+ years of proven analytical skills; ability to analyze raw data, draw conclusions, and develop actionable insights. 3+ years of that in paid media and marketing analytics.
• Experience in marketing or performance analytics roles for paid media, content creators.
• Previous experience in reporting and dashboards, data infrastructure, and queries to track key marketing metrics across multiple data sources leveraging SQL, R/Python, Tableau, and other data/visualization tools; monitor for changes in trends, share insights and make recommendations
• Familiarity of different paid media measurement options, such as conversion APIs (CAPI), brand lift surveys, conversion lift studies, and audience hold outs.
• Experience with statistical methods such as regression and hypothesis testing

Additional Information

WHAT YOU’LL GET

· Medical, dental, and vision coverage

· Employer HSA contribution to fully cover your deductible (with enrollment in an HSA eligible medical plan)

· 401k match

· Paid vacation, holiday and wellness time

· Fitness, physical challenge, and eSports competition reimbursements

· Ginger emotional support app for you and your adult dependents with up to 10 sessions per year of video-based therapy and psychiatry services

· Membership to One Medical

· Rocket Lawyer online legal service membership

· Paid parental leave

· Paid time off to volunteer

· Paternity – paid time off to bond with a newly adopted pet

· Sabbatical leave available after 5 years of employment

· Access to all the latest Ubisoft games for PC

· Generous discount on new Ubisoft games

All your information will be kept confidential according to EEO guideline

We are committed to enriching players’ lives with original and memorable gaming experiences. We create worlds where people can express themselves, explore and discover new possibilities.

Are you looking to work with enthusiastic experts who are tackling game-changing challenges in entertainment and beyond? At Ubisoft, we offer an open environment where bright ideas are given a chance to shine, and everyone is eager to share knowledge.

The San Francisco base salary range for this full-time position is $90,000 - $120,000. The Compensation details reflect the base salary only, and do not include bonus, stock options, or benefits.

Skills and competencies show up in different forms and can be based on different experiences, that's why we strongly encourage you to apply even though you may not have all the requirements listed above.

At Ubisoft, you can come as you are. We embrace diversity in all its forms. We’re committed to fostering a work environment that is inclusive and respectful of all differences. Ubisoft is committed to creating an inclusive work environment that reflects the diversity of our player community. We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to their race, ethnicity, religion, gender, sexual orientation, age or disability status.

Take entertainment to the next level. Join us and create the unknown. We do not accept any unsolicited resumes submitted by staffing or placement agencies or recruiters.