Data Analyst, Marketing Analytics

Posted 13 Days Ago
Bangalore, Bengaluru Urban, Karnataka, IND
In-Office
Mid level
Artificial Intelligence • Information Technology • Software
The Role
Analyze marketing data to measure campaign performance, ROI, attribution, customer behavior, and funnel conversion. Build Tableau dashboards and reports, define KPIs and measurement frameworks, evaluate experiments, and provide recommendations for campaign strategy and budget allocation. Translate complex findings into executive-ready presentations and collaborate with global marketing stakeholders across digital, social, email, and event channels.
Summary Generated by Built In

What You Can Expect

Join Zoom's Marketing Analytics team within IT and help bring clarity to how data shapes marketing strategy across our global CMO organization. In this role, you will transform marketing data into actionable insights through advanced analytics, data visualization, and reporting that supports campaign performance, attribution, and customer behavior understanding. Working closely with marketing stakeholders, you will build dashboards, define measurement frameworks, and translate complex findings into clear, executive-ready recommendations that drive smarter decisions. This is a role for someone equally comfortable diving deep into data and presenting strategic conclusions to senior leadership.


About the Team

Zoom's Marketing Analytics team sits within IT and partners directly with the CMO organization to deliver data-driven insights that power global marketing decisions. The team combines analytical rigor with a collaborative approach, working across digital, social, email, and events channels to help Zoom's marketing organization understand performance and growth opportunities.


Responsibilities

  • Design and develop comprehensive dashboards and reports to track marketing campaign performance, ROI, and key metrics across digital, social, email, and event channels
  • Conduct deep-dive analyses on customer behavior, funnel conversion rates, and attribution modeling to identify optimization opportunities and growth drivers
  • Partner with marketing teams to define KPIs, establish measurement frameworks, and provide data-driven recommendations for campaign strategy and budget allocation
  • Analyze marketing experiments and ad-hoc requests to evaluate campaign effectiveness, measure outcomes, and validate hypotheses
  • Translate complex analytical findings into clear, actionable insights through presentations and executive-level reporting to drive strategic marketing decisions

What We're Looking For

  • Bachelor's degree in Computer Science, Information Systems, or a related field, or equivalent experience
  • 3+ years of experience with SQL for data analysis and querying
  • 3+ years of experience with Tableau for data visualization and dashboard development
  • Strong understanding of digital marketing concepts including attribution modeling, customer journey mapping, funnel analysis, and marketing mix optimization
  • Excellent communication and presentation skills with the ability to translate complex findings for executive audiences
  • Experience performing statistical analysis using Python or R
  • Experience building custom dashboards using JavaScript


Ways of Working
Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.


Benefits
As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn for more information.


About Us
Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.
We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.

Our Commitment

At Zoom, we believe great work happens when people feel supported and empowered. We’re committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know—we’re here to support you at every step.


If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.


Our interviews are supported by BrightHire, a tool that helps us create a consistent and thoughtful interview experience and may include recordings. Please refer to our candidate privacy statement for more information of how we use your data.

Skills Required

  • Bachelor's degree in Computer Science, Information Systems, a related field, or equivalent experience
  • 3+ years of experience using SQL for data analysis and querying
  • 3+ years of experience with Tableau for data visualization and dashboard development
  • Strong understanding of digital marketing concepts, including attribution modeling, customer journey mapping, funnel analysis, and marketing mix optimization
  • Excellent communication and presentation skills, including the ability to translate complex findings for executive audiences
  • Experience performing statistical analysis using Python or R
  • Experience building custom dashboards using JavaScript

Zoom Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Zoom and has not been reviewed or approved by Zoom.

  • Fair & Transparent Compensation — Compensation is positioned at or above market for many roles, and postings often include clear pay ranges that help set expectations. Market standing among similar-size tech firms reinforces the perception of strong total rewards.
  • Equity Value & Accessibility — Equity grants and an ESPP are prominent parts of the package and can materially augment cash compensation. Stock components are framed as a meaningful contributor to overall pay satisfaction.
  • Healthcare Strength — Medical plan choice is broad and paired with free dental and vision for employees and dependents, plus robust mental-health resources and disability coverage. These elements position core health benefits as a standout strength.

Zoom Insights

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The Company
HQ: San Jose, CA
11,053 Employees
Year Founded: 2013

What We Do

Bring teams together, reimagine workspaces, engage new audiences, and delight your customers –– all on the Zoom platform you know and love. ? Zoomies help people stay connected so they can get more done together. We set out on a mission to make video communications frictionless and secure by building the world’s best video product for the enterprise, but we didn’t stop there. With products like AI Companion, Team Chat, Contact Center, Phone, Events, Rooms, Webinar, and more, we bring innovation to a wide variety of customers, from the conference room to the classroom, from doctor’s offices to financial institutions to government agencies, from global brands to small businesses. We do what we do because of our core value of Care: care for our community, our customers, our company, our teammates, and ourselves. Our global employees help our customers meet happier, communicate better, and create meaningful connections the world over. Zoomies are problem-solvers and self-starters, working hard to get results and moving quickly to design solutions with our customers and users in mind. Here, you’ll work across teams to dig deep into impactful projects that are changing the way people communicate, and find room to grow with opportunities to stretch your skills and advance your career in a diverse, inclusive environment. Learn more about careers at Zoom by visiting our careers site: https://careers.zoom.us/home

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