Digital Insights Analyst

OVERVIEW OF THE COMPANY

Fox News Media

FOX News Media operates the FOX News Channel (FNC), FOX Business Network (FBN), FOX News Digital, FOX News Audio, FOX News Books, the direct-to-consumer digital streaming services FOX Nation and FOX News International and the newly announced platform FOX Weather. Currently the number one network in all of cable, FNC has also been the most watched television news channel for 20 consecutive years, while FBN currently ranks among the top business channels on cable. Owned by FOX Corporation, FOX News Media reaches 200 million people each month.

JOB DESCRIPTION

We are seeking a talented data analyst to join the team to support digital analytics across Fox News Media, with a heavy focus on News & Business content engagement.  Analysis will be concentrated around article and video production, consumption and marketing across platforms.  The analyst will focus on deriving insights and producing analyses for key business stakeholders to make more informed decisions.

This position will require critical thinking to help drive strategic decision-making through detailed analysis, insights and reporting on key performance indicators (KPIs) to accelerate audience and profit growth.  Accuracy must be held to the highest standard.  The position will require data querying, modeling and problem solving.  Analysts must be able to translate data into visual presentations for varying levels of data literacy.  The data analyst will work alongside operational and tactical team members, as well as report up to major executives on a regular basis.

**Note: this is NOT a Data Engineer role.**

A SNAPSHOT OF YOUR RESPONSIBILITIES:

• Maintain and develop reporting to inform the Fox News Media team of engagement patterns, platform usage, content production and user behavior

• Provide custom studies into the impact News & Business content has on consumption to help inform decisions for future feature development

• Support with daily monitoring of digital performance, pulling out key trends and anomalies that allow the team to hone in on untapped opportunities or mitigate risk as they build out plans

• Create funnel analyses to evaluate various tactics and marketing efforts

• Mine large datasets and surface actionable insights, trends and audience learnings

• Lead customer cohort initiative to segment users to generate a deeper understanding of audience behavior and marketing tactics and build personas

• Perform a wide range of ad-hoc analytics studies to identify recommendations for the programming, sales, marketing, content, and product teams supporting Fox News Media

• Develop analyses to monitor performance against competitors in the News & Business industries

• Help structure A/B and multivariate tests, ensuring the structure and tracking methodology is sound in order to product meaningful insights and success measurements.

WHAT YOU WILL NEED:

• Degrees in: Business Analytics; Statistics; Mathematics; Economics; Business; Computer Science

• 2-3 years in digital performance analytics, with expertise developed in a fast-paced environment

• Proficient knowledge of database applications such as Amazon Redshift and programming languages (SQL, Python) and experience joining across large data sets

• Experience 1st & 3rd party data such as Adobe Analytics, Google Analytics, AppsFlyer, Optimizely,etc.

• Advanced knowledge of MS Excel functions, formulas, VLOOKUP function and pivot tables is required

• Experience with data visualization tools (Looker, Tableau preferred)

• Understanding of AB / Multivariate (MVT) Testing approach from hypothesis generation through data gathering and conclusions

• Communicative person that values building strong relationships with colleagues and stakeholders

• Effective interpersonal skills with the ability to work across multiple groups and levels in organization

• Positive, people-oriented, and energetic attitude with an entrepreneurial spirit

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $80,000.00-90,000.00 annually. This role is also eligible for various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.

View more detail about FOX Benefits.