Core tools:
- Data: BigQuery (SQL), dbt
- Analysis: Python (Jupyter notebooks)
- Tracking: Google Analytics 4
- Dashboards: Power BI, Looker Studio
Responsibilities:
- Own regular business performance reporting (daily/weekly/monthly) and help teams understand what’s driving changes.
- Write high-quality BigQuery SQL to extract, transform, and analyze data for reporting and deep-dive investigations.
- Build and maintain reusable data models in dbt to support consistent definitions and scalable analytics.
- Analyze customer behavior and cohorts across acquisition, engagement, retention, and growth.
- Detect anomalies and risks in KPIs; investigate root causes and recommend next actions.
- Conduct event tracking QA: Understand tracking plans/specs (web and app); Validate implementations and data quality; Work with engineers to troubleshoot and close gaps.
- Communicate insights clearly through narrative, visuals, and stakeholder-ready materials.
- Support dashboarding needs (Power BI / Looker Studio) when needed.
Requirements:
- 2+ years in analytics / BI (flexible based on strength).
- Strong SQL (BigQuery) and Python for analysis in notebooks.
- Working experience with dbt and data modeling for reusable datasets.
- Strong understanding of GA4 and event tracking concepts (events, parameters, attribution basics, common pitfalls).
- You test your own work: validate queries, sanity-check outputs, and ensure reproducibility.
- Strong storytelling and communication skills; able to translate analysis into decisions.
- Strong English communication (spoken and written). Cantonese is a plus.
Nice to have:
- Experience working with marketing/ad performance data and campaign measurement.
- Experience working with Airflow DAG.
- Familiarity with Data Governance.
- Familiarity with experimentation measurement and product analytics.
- Experience supporting or building dashboards in Power BI / Looker Studio.
- Effective use of AI tools/coding agents to increase productivity while maintaining analytical rigor.
Additional information:
- The team is lean — successful candidates are highly self-directed.
- High autonomy: this role requires independent problem-solving and proactive follow-through.
- Cross-functional: you’ll work directly with business, product, and engineering stakeholders.
- Pragmatic rigor: balance speed with correctness—definitions and tracking must be trusted.
Top Skills
What We Do
Founded in 2005, Hypebeast Group is a leading global platform for contemporary culture and lifestyle, and a premier destination for editorially-driven news and commerce. Our business is comprised of three major divisions – Hypemedia, an umbrella of online editorial and social media platforms; Hypemaker, an in-house creative agency; and HBX, an e-commerce platform and experiential shopping destination.
Why Work With Us
HYPEBEAST is the #1 authority on youth culture across FASHION, MUSIC, ART, DESIGN & LIFESTYLE. We are growing & constantly improving as we invest more into our company and valued employees The best part about Hypebeast is the incredibly talent individuals & people you work with, the culture, and having the ability to create an impact.
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