The Role
The D&A Senior Product Manager will lead product strategy, work closely with sales and marketing teams, and ensure strong user experience for analytics products.
Summary Generated by Built In
Job Description:
- The Global Sales & Marketing - Data and Analytics Product Manager will manage the vision, roadmap, and delivery of a subset of the Sales & Marketing Data & Analytics solution portfolio.
- Starting with key Sales & Marketing business problems and/or future-back capability needs, the Data & Analytics Product Manager will interface with market, regional, and global Sales & Marketing leaders, as well as functional experts, to build and deploy analytics products that create business value and advance the RC digital agenda.
- Partner with the Director, Global Analytics Product Management for Sales & Marketing to continuously build a roadmap of highest-impact analytical product areas
- For the Products they own, understand current state process, pain points, user personas and existing tooling to synthesize many different viewpoints of the problem that the Product addresses into a clearly defined vision
- Architect the backlog of Epics that iteratively address the problem using the agile framework
- Prioritize Epics into Product releases and advocate for resourcing to achieve Product goals
- Oversee a squad of technical resources that will be deployed to the Product through release execution
- Evaluate solution’s ability to solve the problem through adoption and other value creation indicators
- Strategic inquiry to identify the underlying needs of Sales & Marketing stakeholders and influencing the organization to embrace new methods and technologies, mixed with
- Technical breadth to identify and apply art-of-the-possible with advanced analytics in Sales & Marketing. This role will partner heavily with Sales & Marketing leaders in the business, other D&A and Digital Technology members, and with functional experts to define the unique value proposition for each Product. It will also be critical for this leader to work closely with end users of the analytics products to ensure positive end user experience to deliver on adoption and sustained business value. This role must “lead with problems, not tools” in an unbiased way to determine when appropriate to drive scaling as-is versus when to opportunistically evolve the Product to support increasing competitive advantage.
- Bachelor’s degree in Marketing, Business Administration, Economics, or a related field is required
- Master’s degree (MBA or similar) is a plus, particularly with a focus on marketing, product management, or strategy
- Experience in product management, brand management, or go-to-market strategy within a sales or marketing-driven environment
- Proven track record of working cross-functionally with sales, marketing, R&D, and customer success teams
- Strong understanding of digital marketing, market research methodologies, and product lifecycle management
- Familiarity with CRM systems (e.g., Salesforce), product analytics tools (e.g., Mixpanel, Amplitude), and project management software (e.g., JIRA, Asana)
- Professional certifications (e.g., Pragmatic Institute, AIPMM, or similar product management or marketing credentials) are an advantage
- Strong track record of customer facing success and business acumen in working with teams to identify problems to solve, ideating on the art of the possible, and bringing possibilities to life
- Strength in business-to-science translation to enable partnering with business teams and technology teams in bringing analytics product ideas to life
- Analytics foundation – knowledgeable in both operations research and the data science domain
- Experience in delivery management of analytical products, or awareness of the drivers of complexity within delivery
- Practitioner experience in the Demand (Sales, Marketing, Insights) domain a plus
- Work with diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
Top Skills
Amplitude
Asana
JIRA
Mixpanel
Salesforce
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The Company
What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us.
Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™.
We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
