CXM Campaign Manager

Posted Yesterday
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Rotterdam, NLD
Hybrid
Mid level
AdTech • Marketing Tech
The Role
Independently manages CXM campaigns from requirements gathering and planning through development, testing, production, and quality control. Owns cross-campaign priorities, timelines, dependencies, and deliverables while coordinating clients, internal teams, and external partners. Identifies risks, improves processes through data and testing, applies quality assurance and change management practices, and coaches junior colleagues. Requires strong stakeholder management, organization, analytical ability, and Dutch and English communication skills.
Summary Generated by Built In
The purpose of this role is to independently execute the campaign process, from instruction receipt to file production, with the highest level of accuracy. This role understands, customises and optimises the entire campaign management process, to include new campaign requirements, development test, production execution and quality control.

Job Description:

Are you an experienced CXM Campaign Manager looking for a role where you can take ownership, work with leading brands and continue to develop your expertise? Then we’d love to hear from you.

As a CXM Campaign Manager, you are a key link between our clients, internal teams and partners. You independently manage campaigns throughout the full lifecycle, from requirements gathering and planning through development, testing, production and quality control.

You’ll own the cross-campaign agenda, providing strategic oversight and ensuring campaigns are delivered accurately, efficiently and to the highest quality standards. You’ll also anticipate challenges, identify risks and bottlenecks, and proactively guide teams towards effective solutions.

What you'll do
  • Manage CXM campaigns from brief and requirements gathering through to production and quality control.
  • Own the cross-campaign agenda, managing priorities, timelines, dependencies and deliverables.
  • Build strong relationships with clients and stakeholders, translating business objectives into actionable campaign strategies.
  • Coordinate internal teams and external partners to deliver high-quality campaign outcomes.
  • Communicate clearly and proactively with clients and stakeholders throughout the campaign lifecycle.
  • Identify opportunities to improve campaign processes, efficiency and performance through data, testing and optimization.
  • Apply quality assurance and change management best practices.
  • Share knowledge and best practices across the team and coach junior colleagues to support their development.
What you'll bring
  • 3+ years of relevant experience in campaign management, CXM, CRM, digital marketing or a related field.
  • Strong organizational skills and excellent attention to detail.
  • Experience working with a diverse stakeholder landscape.
  • The ability to manage multiple projects independently, pragmatically and under pressure.
  • A proactive, solution-oriented mindset with strong ownership.
  • Analytical skills and an interest in data-driven campaign optimization.
  • Strong communication skills in both Dutch and English, written and spoken.
  • An interest in campaign management platforms, data and digital messaging technologies.
  • A collaborative mindset and willingness to support and develop others.

Where You’ll Work 

You’ll join a talented, diverse team of professionals in our Amsterdam or Rotterdam office and work closely with our client’s teams. At Merkle, we are curious problem-solvers who thrive on collaboration, creativity, and making the impossible possible. We value initiative, celebrate individuality, and never forget to have fun along the way. 

About Merkle 

Merkle is a leading data-driven customer experience management (CXM) company, delivering personalized experiences across platforms and devices for top global brands. With deep expertise in data, technology, and analytics, Merkle helps clients unlock powerful consumer insights and build hyper-personalized experiences. 

As part of the dentsu network, Merkle operates in 145 markets with over 65,000 employees worldwide. In the Netherlands, our 150+ experts work with clients like Albert Heijn, Vattenfall, Odido, and VodafoneZiggo. We’re proud partners of Google, Adobe, Salesforce, and Selligent. 

Diversity and Inclusion 

At dentsu, we believe in the power of diversity. We welcome all applications regardless of age, disability, gender identity, marital status, pregnancy, race, colour, nationality, religion, sex, or sexual orientation. 

Contact:  
We look forward to receiving your application for any questions, please contact the TA in charge of this role: David Ryall, Senior Talent Acquisition Partner, EMEA, NE. #LI-MERKLE #LI-Hybrid #LI-DR2

Location:

Rotterdam

Brand:

Merkle

Time Type:

Full time

Contract Type:

Fixed Term Contract (Fixed Term)

Skills Required

  • 3+ years of relevant experience in campaign management, CXM, CRM, digital marketing, or a related field
  • Strong organizational skills and excellent attention to detail
  • Experience working with a diverse stakeholder landscape
  • Ability to manage multiple projects independently, pragmatically, and under pressure
  • Proactive, solution-oriented mindset with strong ownership
  • Analytical skills and interest in data-driven campaign optimization
  • Strong written and spoken Dutch and English communication skills
  • Interest in campaign management platforms, data, and digital messaging technologies
  • Collaborative mindset and willingness to support and develop others

dentsu Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about dentsu and has not been reviewed or approved by dentsu.

  • Parental & Family Support Paid parental leave at full pay and caregiver supports (including backup care) are emphasized as standout elements. Feedback suggests family-oriented benefits are a strong part of the package.
  • Leave & Time Off Breadth Flexible or unlimited PTO, extensive paid holidays, and a year-end office closure are established components. Feedback suggests time-off policies are generous and add meaningful flexibility.
  • Retirement Support A large, established 401(k) plan with employer matching is clearly documented. Feedback suggests retirement benefits feel competitive and straightforward.

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The Company
HQ: Minato
15,492 Employees

What We Do

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next

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